Domestic sales are expected to exceed 18,000 units in August
After grassroots investigations and market research, CME observed that the sales volume of excavators (including exports) in August 2020 is expected to reach 20,800, a year-on-year growth rate of about 50%.
The domestic market sales are expected to reach 18,500 units, a year-on-year growth rate of about 60%;
Sales in the export market are expected to reach 2,300 units, basically the same.
C reminds everyone that the export market is affected by many factors such as brand awareness, the growth rate of global infrastructure investment, national policies such as the “Belt and Road”, the epidemic, and trade protection measures, and should be treated with caution.
Market concentration has increased further
From the perspective of sales volume, the concentration of excavator sales revenue is relatively high. Leading companies rely on technological advantages, excellent supply chain systems, rapid market response capabilities and more flexible sales methods, and market concentration has further increased.
After grassroots investigation and market research, Xiao C believes that market concentration will further increase, and the trend of strong ones will become more obvious.
Market competition will become increasingly fierce
With the release of production capacity in the second half of the year, demand entering the traditional off-season, and price competition, competition in the Chinese excavator industry will become more intense in the second half of 2020. Xiao C believes that companies should pay more attention to cash flow, profit and product quality in order to achieve high-quality sustainable development.
Expected to grow by more than 50% for 6 consecutive months
In 2019, my country's excavator market ushered in a peak of recovery, with annual sales of 235,693 units. Affected by many factors, from January to July 2020, the Chinese excavator market is like a roller coaster. The sales peak season after the Spring Festival is cold, and the sales volume of excavators from January to February 2020 decreased by 47% year-on-year; the sales volume in March was 49,408, a history At the highest value, 45,426 units were sold in April, a year-on-year increase of 59.89%; May sales were 31,744 units, a year-on-year growth rate of 67.98%; June sales were 24,625 units, a year-on-year growth rate of 62.9%; July sales were 19,100 units, a year-on-year growth rate of 54.8%.
According to Xiao C's forecast, sales in August increased by about 50% year-on-year, and sales of excavators increased by more than 50% for six consecutive months. The sales data of excavators created another myth.
Excavator sales are expected to exceed 270,000 units in 2020
Due to the increased counter-cyclical adjustment policies, it is expected that the excavator industry will be dominated by domestic demand in the short to medium term. Under the combined effect of new demand and renewal demand, the demand for the excavator industry will be stable in 2020.
Based on the market situation and industry operation in the first half of the year, Xiao C predicts that the annual sales volume of excavators in 2020 is expected to exceed 270,000. Due to the unexpected development of market conditions, Xiao C will update its annual sales forecast in September 2020.
