On July 27, Zeng Xiang, a well-known expert in construction machinery marketing, gave a lecture on how to do equipment leasing for agents at Beijing All Season Hotel.
Owners and executives from more than 50 leasing companies from all over the country took part in the training.
Teacher Zeng Xiang's "how to make equipment rental" course in Beijing
In the first half of 2018, relative to the abnormal fire in the construction machinery market, the agents were unusually calm, thinking more about the layout of the leasing business in the thinking of the future profit model and embarking on the implementation.
However, most agents in the development of leasing business will have such a puzzle: the agency business is already familiar with light cars, why do you want to do leasing? If leasing is to be done, what advantages should be compared with existing resources and capabilities, and what should be complemented? Where should we start leasing business? Such a tedious lease business, what is the focus on? How do you manage it? What is the key to maintaining the profit of the leasing business? Leasing has been doing it, but why has business been so hot and hard?
It is in this context that, in view of the perplexity of the agent boss, it pays attention to and studies the elites of the equipment leasing industry for many years to launch the course on how to do equipment leasing by agents.
Teacher Zeng Xiang's "how to make equipment rental" course in Beijing
In the course of the training course, Zeng Xiang, starting with the many puzzles that you have paid attention to, uses a lot of domestic and foreign cases that are close to the actual situation of the leasehold operators to help us to clarify the thinking of management, to get rid of the management fog and to see the essence of the data.
Teacher Zeng Xiang's "how to make equipment rental" course in Beijing
What is the driving force that affects the rapid growth of the equipment leasing market? How long will the fast growing market last? Joint leasing is good, but is his operation experience suitable for us? What can we learn from? How to learn from it? How do the excellent colleagues around us do the leasing? How do I position myself and choose my own business strategy? What is the principle? What's the way?... From macro-market to micro-data, from theory to practice, from methods to tools, teacher Zeng Xiang's lectures were analyzed in detail, and the students listened with interest.
Teacher Zeng Xiang's "how to make equipment rental" course in Beijing
In the training class, the students follow the teacher's explanation, enlighten by the teacher, communicate with each other according to the actual situation of their own enterprise, and share their thinking and understanding of a certain content.
Teacher Zeng Xiang's "how to make equipment rental" course in Beijing
The training lasted for two days, and after a day's course, the students got good reviews.
"A lot of dry goods, foreign conditions, domestic equipment leasing data are very detailed, knowledge is very systematic, but also really answers a lot of my doubts."
"Although the equipment we used for leasing is still a creditor machine, but in view of the inevitable trend of the lease in the future, it is very urgent to know what we should do next. Once a teacher was worthy of a professional engineering machinery marketing consultation for many years, I know the current status of our agent and get to us. Entanglements and difficulties have drawn many practical suggestions in his curriculum. "
...
Therefore, a number of students who want to sign up have no quota for the number of training.
However, the small editor can be revealed first, in August, the elites carefully built another open sales management open course will be online, the mystery of the big talk, please look forward to!
Zeng Xiang teacher brief introduction:
A famous industrial product marketing expert, the chief consultant of Beijing elite Zhihui marketing consultant Co., Ltd., has been ploughing engineering machinery and other industrial products for twenty years. It has served as a senior marketing consultant for many well-known enterprises at home and abroad.
In 1997, it began to set foot in the consulting and training of the engineering machinery industry, always firmly practise the service concept of "using professional value to help customers create market value", focus on engineering machinery, construction machinery, power equipment and other heavy industry fields, and provide all-round marketing consulting and training services for Industry manufacturers, supporting businessmen, agents and so on. Including marketing strategic planning, marketing management system design, sales tactics planning and marketing training, good at marketing strategic planning, marketing model innovation, etc.
For years, it has provided in-depth marketing management consulting services for more than 100 enterprises, provided marketing training services for more than 2000 industry agents, and made important contributions to the rapid development of the enterprises.
Since 2013, we have focused on two post market operations, such as mobile phone, accessories and equipment leasing, and two consecutive terms as the host of the "two mobile innovation forum", the annual meeting of the China Construction Machinery Association, the annual meeting of the two mobile phone innovation forum, planning and publishing "the Research Report on the operating status of the Chinese high altitude platform tenant" for three years. The Changan Forum on the rental of injection equipment and so on.
