In May 10th, the first China independent brand Expo and China brand development international forum were held in Shanghai Exhibition Center. The 25 thousand square meters exhibition hall has gathered famous brands all over the country to show China's brand charm to the world. In the equipment manufacturing enterprise, the high tech exhibition of the joint venture company highlights the brand story of the leading enterprises in the high-end equipment manufacturing industry. Yin Zhengfu, vice president of ZOOMLION, participates in exhibitions and forum activities.
According to the State Council's approval, it will be set up every May 10th as "China brand day". As the heavyweight activity of the 2018 brand day, the exhibition was co sponsored by the national development and Reform Commission (NDRC) jointly with the Ministry of industry and information, the Ministry of Commerce, the General Administration of market supervision and the Shanghai municipal government. Hunan province has selected 28 well-known private brands, such as ZOOMLION, to participate in the exhibition, and fully display the strength of "brand Xiang army".
Innovation driven manufacturing upgrading is responsible for the mission of independent brand
Entering the Hunan Pavilion at the bottom of the west one, the Hunan Pavilion is located in the exhibition area. ZOOMLION is a high-end equipment manufacturing brand with a combination of engineering machinery and agricultural machinery. The products are exported to nearly 100 countries and regions. Concrete machinery, lifting machinery, tower crane and other products are ranked in the top of the domestic market. Mau and tower cranes are the first in the global market.
In the exhibition area, ZOOMLION shows the achievements, responsibility and mission of ZOOMLION brand in a full range of ways, such as rolling video and sand table through modern exhibition technology and means.
As a member of the national independent brand, ZOOMLION focuses on the national strategy and shoulders the national mission. The rolling video shows the world class products that are independently developed by enterprises and participated in major national projects, including the ZOOMLION 3200 ton crawler crane, which is specially developed for the safety of China's nuclear power construction. It is not only a 3000 ton crawler lifting equipment for the earliest downline of China, but also a "Hualong No. 1" Fujian. Three national nuclear power projects, such as the dome hoisting of the Fuqing nuclear power station, and the 101 meter carbon fiber brachial pump truck, which firmly occupy the top of the world's technical commanding point, set up 120 patent technologies in one, the largest pump, and are certified by Guinness world record as the world's longest arm frame. In addition, ZOOMLION also has the world's largest lifting capacity of 2000 tons all ground cranes, the world's largest horizontal arm slewing self lifting tower crane, with automatic driving function of high-end horsepower tractors and a series of national or world-class products.
Over the years, ZOOMLION has been promoting scientific and technological innovation in the field of equipment manufacturing, and transforming the innovative technology into intellectual property. The achievements of intellectual property protection are remarkable. According to the data, as of 2017, ZOOMLION has applied for more than 9100 patents and more than 7600 patents, including 2300 patents at home and abroad, and continued to lead the industry.
Intelligent manufacturing leads the brand into the "new era"
The media once said, "whoever gets on the intelligent manufacturing express will have the opportunity to seize the commanding heights of the future."
ZOOMLION has also demonstrated the enterprise's embrace of the new economy and the new Internet era, in the center of the exhibition area, "ZOOMLION interconnection smart construction scene" sand table won many visitors' attention and stop. In the sand table, 11 new products of ZOOMLION engineering machinery and agricultural machinery series 4 new products are applied in the construction site, and the intelligent interconnection concept of "products on the Internet, data in the cloud and the market in the palm" is deeply restored.
According to the introduction of the ZOOMLION site commentator, ZOOMLION has developed a new generation of engineering machinery and agricultural machinery series from 2014, and named it the "4 product engineering". 4 product engineering is the core of "modular + intelligence", deep fusion of sensing, interconnection and other technologies, innovative research and development of key components of intelligent research and development, to create a "brain, can sense, think" efficient intelligent products.
4 the product can be described as "Transformers" in the field of construction machinery. Its strong point is that it can realize "self adjustment, self diagnosis and self adaptation". The product has a small fault and can realize its own adjustment. At the same time, starting from the diagnostic function, like "physical examination", it can understand the "physical condition" of the equipment in advance, and transmit the data to the background of the ZOOMLION technical department to realize the remote diagnosis and maintenance; at the same time, the product can also adjust to the various working conditions independently. Match the best job settings.
In the sand table, you can also see that "customers can control the device remotely and control the device data through the manipulation of mobile phones." This function stems from the construction of ZOOMLION Internet platform and the application of remote services. ZOOMLION's Internet of things platform has been running for 10 years. At present, there are about 140 thousand devices on the Internet, which can accept and analyze a large number of device data.
Go all over the world for a hundred years of equipment manufacturing
At present, the state attaches great importance to the construction of national brands, and emphasizes "promoting the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands". The brand is the business card of the enterprise. To win the respect of the world, we must aspire to build world-class brands. ZOOMLION aims to build an international high-end equipment manufacturing enterprise as the brand development goal, and comprehensively promotes brand internationalization.
ZOOMLION has acquired companies such as Britain, Italy, Germany, Holland and other countries. In Belarus, India, Pakistan, Saudi Arabia and Brazil, 9 bases, 20 trade platforms and more than 100 sales outlets have been set up along the road, and the overseas pattern of "two horizontal two longitudinal" is formed and won in the overseas market. A wide range of brand awareness, let the brand go out, go in, go up.
ZOOMLION has won a series of brand honors such as the top 500 Asian brands, the most valuable brand of China's top 500, the first China Quality Award nomination award and the Chinese trademark gold medal. In 2017, ZOOMLION was appraised by the Ministry of industry and information as the "national demonstration enterprise of industrial brand cultivation", and became the new benchmark for the cultivation of the industry brand. With the promotion of the national "along the way" initiative, the brand also goes to the world with the globalization of the enterprise, and the concept of "thinking to build the future" has been widely recognized.
Brand is the comprehensive embodiment of competitiveness of an enterprise, a city and even a country. ZOOMLION will continue to do a good job, pay attention to the quality of the product, drive as the core of brand development by scientific and technological innovation, and strive to build a hundred year old store in the equipment manufacturing industry.
