Our were mainly developed in the early 1970s. The ZL50 loaders are the leading products. After years of development, the quality level has been continuously improved. They have formed an independent product line and industry category. Compared with other types of construction machinery, the parts and components of wheel loaders such as bridge, box, pump, valve and cylinder are relatively mature, and a complete supporting system has been formed. The loader has wide application range, so the whole market is less affected by the national macro-control, according to the China Engineering Machinery Industry Association statistics, in 2004 the national loader sales of 89892 units, an increase of 31.4%, but the sales profit rate has been negative growth, down from 5.66% in 2003 to 4.32%. Through the analysis of the output of the first three quarters of 2005, it is estimated that the output of the industry in 2005 is about 90 thousand units, and the profit rate of the industry will be further reduced to less than 4%. The national loader production enterprises reach more than 130 at most, including more than 30 specialized production enterprises. These manufacturers have gained a high market share with long-term production Loaders' experience, strong strength and better after-sales service. The Liugong and Xiamen Engineering 2004 sales were 14903 units and 14217 units, the two together accounted for total sales of the domestic market in 32.4%; yield tens of thousands of enterprises have long work, temporary workers and XCMG 3 home. This shows that the Chinese loader industry already starts in the international market, showing a good momentum of development.
The form of Capacity Upgrading tends to diversify
From the loader industry production organization, the main production enterprises to expand production capacity in an effort to adopt a variety of ways, such as the favorable opportunity to use the business city back into the park into the rural or delisting, raise funds in various ways to achieve a comprehensive upgrade and transformation to move, expand the plant scale, update processing equipment, improve product quality and perfect the management mode, thus greatly improve the implementation capacity. The second way is to expand production capacity through appropriate technological transformation. In recent years, because the industry is a fully competitive market, the state has not made any special support. All enterprises basically rely on self accumulation to increase their capacity. The third way is a large loader production enterprise aiming at low cost, and establishing new enterprises in areas where domestic market demand is more concentrated, with a view to expand its production capacity and market share. The fourth way is to enter the loader industry on the scale of the supporting enterprises. The fifth way is in supporting the more adequate sources of technology more convenient area, there are more and more private enterprises loader; finally is part of the original loader manufacturing companies to switch or bankruptcy has been closed, through restructuring, and with a new look back into the loader industry, in addition, the international well-known multinational engineering machinery group of Chinese loader market on for a long time, some large foreign enterprises to accelerate the pace of entering the China loader industry. With its strong economic strength, in order to buy the manufacturing enterprises in the way to the loader industry in China.
The characteristics of the domestic loader brand industry in recent years
The development of the loader engine, transmission and drive axle and other major parts industry is relatively mature, it is easy to purchase; at the same time, the loader product technology is almost completely open, there are few patents and other intellectual property barriers, various factors that led to the main production low barriers to entry, so that small investors to participate in the loader production difficulty is greatly reduced. Under the fully competitive market environment, the main loader production enterprises in China are developing rapidly after years of development. Based on the expansion of production capacity, financing capacity and strength have also been significantly enhanced.
Competition situation
The competitive form of low - level price war still exists, and the price is the main means to compete for the market. On the one hand, due to the increase of the host manufacturing enterprises, especially the large competitive enterprises, on the other hand, the newly increased capacity is basically a low-level duplication, and there is no technological breakthroughs. These are more of the cruelty of competition.
In the face of fierce competition, where is the road of the development of the loader brand in China? This is a realistic problem to be faced right in front of us. From the analysis of the production enterprises should first, hard skills, starting from the product quality, increase the quality management system of technological innovation and investment; qualified enterprises should be jointly research and supporting enterprises, positive feedback market information, to improve; improve the appearance quality of the product, reliability and cost-effective, high-quality products to win the trust customer. Secondly, we should strengthen technological development and management of investment funds, formulate a reasonable development path, make full use of enterprises, research institutes and social power of the parties to the existing technology, and based on the original introduction of product technology, increase the self-development and innovation, to lay a solid foundation for the long-term the development of the enterprise. Three should actively adjust management ideas, strengthen the construction of the modern enterprise system and modern management concepts, update the old management mode and mode of production, the use of information technology means to cultivate moral occupation managers as the focus, improve from management to unified management of each layer and the layer level of technology etc.. The four is to expand the export to domestic loader products has been the formation of scale and advantage, the relevant preferential policies of the state, increasing exports through a variety of ways to complete export, project contracting market of mechanical and electrical products including machine products export and the establishment of assembly or sales base in foreign countries, and create our own brand products are exported to the new situation of loader. In addition, to respond to the impact of foreign technical barriers, certification of domestic loaders production enterprises should actively participate in various international standards, using international standard system after the accession to the WTO of the recognition system, early action, making positive preparations for expanding the number of export volume and export country.
