After 20 years of development, China's industrial vehicles have been the largest forklift manufacturer in the world for more than 10 years. By 2020, the domestic sales volume of forklifts in China will exceed 600000, and the overall sales volume (including export) will exceed 800000, while the total sales volume of forklifts in the world will exceed 1.6 million in 2020, Therefore, China is the undisputed world's largest market in terms of production and sales.
After 20 years of development, China's industrial vehicles have made many achievements:
1. The industrial scale effect is obvious and has entered the world ranking. From the ranking of the top 20 forklifts in the world, the aggregation effect of forklift manufacturing is obvious. The main manufacturing areas of forklifts are concentrated in Europe, America, Japan and China. Chinese brands including Heli, Hangcha, Longgong, Noli, Liugong, Zhongli and BYD forklift have formed Chinese power in the world forklift market. In particular, Zhongli's small King Kong series products and BYD's lithium forklift products have formed a Chinese wind in the global forklift market.
2. Forklift manufacturing in China, forming a stable supply chain. After 20 years of development, the industrial chain of China's forklift industry has gradually matured, and a number of large-scale forklift supporting enterprises have emerged, including Jiachen electric appliance of forklift electrical control system, Fanji technology and so on, which have gained competitive advantages over European and American brands, and more flowering in the fields of hydraulic system, transmission motor, engine, lithium battery and so on.
Xinchang power, Quanjiao power, Donghua chain, Weichai Power, Wanda bearing, shenghang gantry, Huaxin fork, Yijiatong forklift lithium battery, Shi Neng charger and other excellent enterprises. China's forklift parts enterprises can easily turn out a forklift.
3. The construction investment scale is large, and the manufacturing capacity and intelligent capacity are high. Since the factory construction of Chinese manufacturing enterprises is concentrated in recent years, and the concept of intelligent manufacturing and industry 4.0 is popular, the factories of China's forklift manufacturing industry are in the lead in the world, including the intelligent lighthouse factories of Hangcha group, heli forklift, BYD forklift, Zhongli forklift, Noli intelligent chemical plant, Linde Xinjian China, yonghengli China, etc Large scale manufacturing bases such as the new 5g factory have raised the manufacturing capacity of forklifts in China to a certain level. After visiting Chinese enterprises, many foreign counterparts also exclaimed at the basic ability of made in China.
4. Breakthroughs in lightweight and new energy have formed world competitiveness. China's Zhongli forklift's innovative leading ability in lightweight has impressed the global forklift market. Based on the product definition of class 31 introduced by Zhongli Xiaogang, the Chinese symbol is given. In the field of forklift lithium battery of new energy, China has also played an obvious role in promoting this, including BYD forklift, Pengcheng lithium battery, Yijiatong lithium battery and yifeitiandi lithium battery, which have rapidly formed the transcendence of forklift lithium battery. As predicted by China forklift tribe and European chain consulting five years ago, the trend of lithium battery replacing lead-acid and internal combustion forklift is an acceleration process. Once the time is ripe, it will turn over and transform in a very short time.
5. Forklifts for market segments and special application scenarios catch up. The intensive storage of Zhuoyi intelligent forklift, the three-way stacking car and side forklift of magician series have formed the advantages of replacing imports, including Jinying explosion-proof technology, Zhongli explosion-proof, Jiali explosion-proof, etc. the import substitution of explosion-proof forklift has been completed, and the airport tractor of jixinxiang forklift has comprehensively surpassed the imported brand in the airport field.
6. Intelligent forklift, AGV and unmanned forklift are taking shape. China is the main market for intelligent forklifts, unmanned forklifts and AGVs. According to the statistics of China forklift tribe and European chain consulting, the development of unmanned forklifts and AGVs in China is accelerating, new breakthrough technologies and new business models are taking shape, and a camp for future unmanned forklift enterprises has been formed. Therefore, we predict that in three years, The whole unmanned intelligent forklift and AGV will achieve multiple growth, and will form a large-scale conversion to the traditional manual forklift in 5 years (the conversion proportion will exceed 15%). At present, traditional forklift manufacturing enterprises in China, including Hangcha intelligence, heli intelligence and Zhongli forklift, as well as emerging unmanned forklift enterprises such as Mu Niu Liuma, Guozi, jizhijia and future robot, are growing.
Chinese enterprises still have a long way to go from a large forklift manufacturing country to a powerful manufacturing country.
Forklift is a large weak cycle industry with a market space of more than 100 billion. According to the data reported by the World Association for industrial vehicle Statistics (WITS), in 2019, the sales of forklift in the world, Asia and China were 1493300, 647300 and 456900 respectively, an increase of 0.25%, 2.68% and 5.95%.
The proportion of China's forklift sales in the world has increased year by year. In 2019, the sales of China's forklift market accounted for 40.7% of the world. By the end of 2019, China has ranked the world's largest sales market for ten consecutive years.
According to the industry research and the calculation of the average market price of various types of forklifts, the sales market space of new forklifts in China has increased from 18 billion in 2008 to about 37 billion in 2019 in the past 10 years.
In 2019, the global forklift sales volume was 1.49 million units. According to the calculation of the unit price of 100000 yuan, the global market space for mainframe sales alone exceeded 149 billion yuan per year. In terms of value, forklift is the second largest subdivided product in the category of construction machinery, second only to excavator.
Forklift can realize the mechanized operation of logistics, reduce the labor intensity of workers' handling and improve the operation efficiency. It has the characteristics of strong universality, flexibility and wide range of activities. It plays an important role in the enterprise's logistics system and is the main force in the material handling equipment.
It is widely used in factories, ports, logistics and other fields, and the downstream basically covers all aspects of industrial production. The largest downstream demand is various manufacturing industries, accounting for 50-60% (including automobile, machinery, 3C, etc.).
According to the statistics of industrial vehicles branch of China Construction Machinery Industry Association, forklifts can be divided into internal combustion counterweight forklift, electric counterweight forklift, electric passenger storage forklift and electric walking storage forklift.
In China's forklift sales structure, although the sales volume of electric walking storage forklift reached 36% in 2019, which is the main force of increment, due to its low unit price, the sales volume of internal combustion balance weight and electric balance weight forklift still dominate in the forklift market scale.
What are the problems in China's forklift industry
1. Lack of independent R & D capability, similar product assembly and lack of hard core. China's leading enterprises have invested heavily in the construction of R & D team and the action of R & D products, especially Hangcha group, heli forklift, BYD forklift and other enterprises. A large number of personnel with doctoral and master's degrees have entered the R & D team of forklift. However, it is undeniable that most of the current R & D of Chinese forklift enterprises still stay in the copy stage. Product R & D needs to find R & D ideas in the concept and development trend, which is a requirement for comprehensive capabilities such as customer on-site demand research, advanced thinking, cross-border thinking, product design, product technology and manufacturing capacity. What our industry needs to learn from this is that he Jinhui, chairman of Zhongli forklift, is a real R & D and innovation ability cultivated from the bone. Most of our products in China are still in the assembly stage. Therefore, in addition to price, it lacks real competitiveness.
2. The internationalization process is still weak. It is difficult for Chinese forklift manufacturing enterprises to go out. What is lacking here is overseas manufacturing network, marketing network and international network supporting supply chain. At present, Chinese enterprises mostly stay at the sales end and carry out foreign marketing through self built or cooperative agency modes, including nori forklift, Liugong forklift, BYD forklift, Hangcha Heli, etc. However, the overall marketing and publicity ability of Chinese enterprises abroad is still relatively primary. The construction of after-sales parts supply system and maintenance service network lags behind.
At the manufacturing end, because few Chinese forklift parts enterprises go abroad to establish manufacturing bases, the capacity of overseas forklift manufacturing bases in China is obviously weak. The supply chain of parts is basically at home and lacks the ability to support overseas.
This is also because the forklift price competition in the Chinese market is fierce, the profit space of forklift parts enterprises is not enough, and the product upgrading is weak. Therefore, we also call on the forklift main engine factory to give reasonable development space to the parts supporting enterprises. We also need to accelerate the upgrading of the parts industry. Electrification and intelligence will drive the large transfer of traditional parts products.
3. Grasp the intelligent and unmanned curve overtaking ability. China is the world's largest testing ground for logistics technology. The application market of unmanned forklift and AGV has entered a stage of rapid development in China. Facing the trend of intelligence and unmanned, the ability to combine software and hardware needs the focus of forklift and industrial vehicle industry, and the integration ability of small logistics system needs to be improved. At present, Hangcha intelligence, nori intelligence and Zhongli forklift have made achievements in the intelligent logistics sector.
4. New energy's curve overtaking ability. China's rapid expansion in the field of new energy vehicles has driven the advantages of lithium battery technology and cost. The popularity of forklift lithium electrification in the Chinese market has far exceeded that of foreign countries, especially BYD forklift, Hangcha and Pengcheng forklift lithium battery of Heli, and the marketing of oil to electricity of Zhongli forklift have opened up good ideas for lithium batteries of industrial vehicles. Lithium forklift has crossed the technical barriers of traditional fuel forklift and brought new growth points to Chinese forklift enterprises.
The concept of new energy covers the technical upgrading of the original lead-acid battery, the upgrading of forklift charging technology, as well as various attempts and applications including hydrogen energy forklift, nano battery, iron nickel battery forklift and so on.
5. Digital forklift life cycle management. Digitization and networking are important breakthroughs in the intelligent upgrading of equipment in the future. Many business models and equipment life cycle management are based on remote data collection and analysis. Especially in recent years, the applications of forklift fleet management system, battery remote management system, forklift safety monitoring and other equipment have laid a foundation for the digitization of forklift in the future.
6. Sustainable development
The relevant organizations of the United Nations for economic development have provided 17 key points of sustainable development for all economies in the guidance directory of sustainable development. When industrial vehicle enterprises develop to a certain stage, they need to contribute to the society, the environment, the whole ecological environment and the coordinated development of the industrial chain. Therefore, we also call on all forms of enterprises in the industrial vehicle industry to cultivate the idea of sustainable development, coordinate symbiosis and win-win cooperation.
COVID-19 has caused heavy losses to the global economy and many enterprises, but after nearly 2 years of market feedback, including the material handling industry, and so on, there has been a breakthrough and breakthroughs. At present, enterprises are facing the opportunity of transformation and upgrading from traditional manufacturing enterprises to agile intelligent manufacturing. Whether Chinese forklift enterprises dare to move and take the initiative to upgrade is an important strategy to determine the next decade. Are you ready?
