August excavator sales expected to be about 1.72 million
After the grassroots investigation and market research, CME estimates that the excavator (including export) of the excavator (including export) in August 2021 is around -21%.
Look at the market:
The domestic market is estimated to sell 11,700 units, and the growth rate is around -38%;
Export markets estimated 5,500 sales volume, with a growth rate of about 92%.
According to the CME predictive value, the sales volume of domestic excavator market in August 2021 will be expanded, and the terminal market demand will turn obvious, industry turns or arrival.
According to the CME predictive value, the excavator sales of 258,000 units in June 2021 were 2.3% higher than the year-on-year, including 218,000 in the country, 14% year-on-year; 41,000 sets of export markets, 100% increase in growth in the same year .
Introduction, 2021 economic growth regression is normal, and the growth target pressure is small, and the necessity of the infrastructure is weakened. Small C believes that the domestic market sales growth rate will remain in the horizontal range of -15% to -25% in the next few months.
Looking out, under the common role of super conventional stimulus, low-grade and vaccine advancement, the global economy has increased, and overseas market supply is gradually normalized. Small C believes that excavation of machinery export markets in the second half of 2021 may continue to be maintained at 5,000 to 6,000 levels.
Market competition will be more cruel
From the perspective of sales, the concentrated concentration of excavator sales revenue is relatively high. Leaders can reduce market share for small and medium-sized businesses with technological advantages, excellent supply chain systems, fast market response capabilities, and more flexible sales methods to further improve market share. In the survey, it was found that the domestic brand excavator market share is rapidly improved, market share or will break through 80%.
The scale of head enterprises is more precious in the price competition "white heat" stage. Emerging companies are difficult to enter and foreign-funded brands have launched an "economic applicable" excavator suitable for the Chinese market and users, and optimistic about the toughness and endurance of domestic brands. It is difficult to reverse the market competition in the short term. Under the premise of 600,000 units planning, market competition will be more cruel.
Writer floccular:
From the business risks of the industry, the hidden worries accumulated in the market is slowly displayed, and the safety and stability issues of excavating the mechanical industry chain will be increasingly prominent.
In addition, in order to achieve the occupancy rate target, the agent actively or passively hoards the part of the buyout machine. In the survey, it was found that the number of discircles currently built around 20,000 units.
Be wary after the market is more competitive.
Enterprises should always maintain the awareness of the crisis, and stick to the awe of the market law, adhere to high quality development.
