In April 12, 2018, the three member congress of the five China Engineering Machinery Industry Association and the sixteenth China Construction Machinery Development Forum were held again in Liuzhou for ten years, and this year, it was also just 60th anniversary of Liu Gong.
Recalling the history of the development of enterprises stepped forward brilliant
60 years of history, Liugong industry experienced the ups and downs. After the listing, is always adhere to their own pace and ideas, keep the rational development, do not follow suit, not blindly, maintain the sustainable development of stamina and strength. Review of Liugong event history, is more like the history of the development of the industry back.
In 1966, Liugong launched the first loader in China - a historic event in China's engineering machinery industry at the present point of view: the loader has become the most competitive product of the world, which can represent China.
In 1995, Liugong opened the first river and established a joint venture with ZF in Germany to provide the Chinese loaders with international and Chinese price matching products. It was this action that made the Chinese loaders and other products have a solid core support and guarantee in the process of moving overseas.
After 2000, Liugong also opened a lasting integration curtain, mergers and acquisitions to China objects from the world. It is from the beginning, Liugong Yibubuxiang integrated manufacturers steadily forward.
After 2003, Liugong officially launched the internationalization strategy. In the expansion of overseas market, Liu Gong did not choose a simple and short effective "export" model, but invested more resources and energy, built a deep system of overseas channels, first represented China's engineering machinery industry, and established a perfect industrial system abroad, including manufacturing base, research center, service center and so on.
In 2011, Liugong and Cummins Engine joint venture factory, to provide exclusive power for the Chinese engineering machinery industry. Before the Chinese loaders, especially the excavators needed engines, were often purchased in Britain and the United States, and after the establishment of the joint venture of Liugong and Cummings, the delivery cycle of the engine was shortened to 1 months, providing the industry with inexpensive equipment and providing a more timely delivery experience and service experience.
In 2012, Liugong acquisition of Poland HSW company, which once again shows the strength of Liugong in global industry resource integration, cross-border mergers and acquisitions on. In 2018, Liugong Poland base not only formally began to manufacture a full range of products such as excavators and loaders, but also developed our traditional superior products two times.
In 2017, Liugong launched the world's first "vertical lift loader". At the same time, it also introduced intelligent technology into the loading product. It can complete the whole process of shovel loading at one key. It can effectively improve work efficiency and precision. This technology not only changed the user mode of operation, but also solve the problem of the scarcity of good hand operation. Huang Haibo Liugong Limited by Share Ltd president also said that the future, with the needs of users to upgrade, believe this revolutionary technology will continue to emerge.
The same industry growth for win-win cooperation
15 years of development of internationalization, Liugong has built a global industry value chain system, realize the global market development of more in-depth understanding. For Chinese leading enterprises, leading enterprises, most of its development space in the overseas market. How will Liugong better expand overseas and how to create a truly influential Chinese brand in the world? In the forum, the speech of Liugong group and Liu Gong machinery chairman Ceng Guangan may be enlightening to the industry.
One of the key points of expanding the global market is that Chinese enterprises must have absolute original strength, independent original ability and unique competitiveness; plagiarism, imitation and low level competition can not help Chinese enterprises to expedition the world, and more likely to harm the overseas expansion of Chinese enterprises.
Liugong and towards one of the most important driving force of the world, is all Liugong people's ideal, ambition and spirit. People need material, but also the pursuit of the spirit of the rich and perfect. Liugong has lofty solid vision, with the spirit of hard work and values. China's economy has undergone tremendous changes in recent years, and the same is the case in the industry. But in the great change, Liu Gong has stabilized the enterprise culture and values, held the ideal of the industrial newspaper, and we have the most simple idea of struggle. We have strong spiritual support. Under such "inner motivation", we develop together with the times. With the growth of industry.
For partners, for the user, Liugong always adhere to the concept of win-win cooperation. And we think that every progress of Liugong is achieved with the joint efforts of customers, agents, suppliers, service providers and associations, and we are committed to creating a win-win value chain system.
Based on the outburst of spiritual strength, based on the pursuit of excellence, based on the persistence of cooperation to create value concepts, and based on the ambition of industry and industry reporting to the country, Liugong is moving forward to a respected century enterprise.
High quality development of four points of the world first
In Chinese engineering machinery industry, we can feel the world of opportunities in the future, can feel the future of the local market is huge and sustained development space. China's economy has changed from high speed to high quality, and China's economy has been expanding. China has become an important driving pole for the development of the world economy and has become the cornerstone of the development of the world economy. For the construction machinery industry, this is a new historic opportunity; China engineering machinery industry should be based on the high quality development posture, into the trend of the.
The greater the opportunity, the greater the challenge. China's manufacturing industry is also facing the dual pressure of fierce competition in the global market, developed countries and developing countries. On the one hand, developed countries lead the development of industrial innovation to bring challenges to Chinese enterprises; on the other hand, such as the "powerful five countries" - India, Malaysia, Thailand, Indonesia and Vietnam, the cost competitiveness is more prominent. In addition, in addition to the cost advantages of the Chinese enterprises, there is a clear short board in the soft power of talent and research and development. China's manufacturing industry can not rely on a single cost advantage to overwhelm the market. In the context of technological innovation and the fourth industrial revolution, China and the United States, Germany and Japan may still draw some distance.
In the domestic market, some new challenges are also emerging. After the downturn in the past 5 years and the recovery of the market, the psychological state of the industry has undergone subtle changes, and the "impetuous" atmosphere is tempering again. The three major risks faced by the industry in 2018 include: concentration of market risks, breeding of irrational industries, and spread of international risks.
To see the challenges clearly, we can better adjust themselves. Worldwide, China's construction machinery industry has witnessed continuous development. China's market is strong, and it also stirs up the nerves of traditional dominant enterprises. In the Sino US trade dispute, China's construction machinery products are among the limited categories. This is actually a side recognition of the strength of China's construction machinery. Ceng Dong believes that, with the strength of Chinese engineering machinery manufacturers, Chinese enterprises should reach 25% in the world in the future, so that there is one of them in the four world.
The trend of the heart of the world
In the development forum of engineering machinery, Liugong group and Ceng Guangan, the chairman of Liugong machinery share the unique views on China and the global trend of industrial development, and summarize how to carry out high quality development in the industry.
In the future, thanks to the development of the world economy, the engineering machinery industry has more space for long-term development, but the market will move forward under the influence of economic cycle and regional imbalance. The rise of trade protectionism and more industrialized countries in the process of industrialization will drive more local manufacturing / assembly and local brand development. The construction machinery products made in China will no longer have the cost advantage; the internationalization of Chinese enterprises needs to turn from barbaric growth to the stage of competition and cooperation in the face of key markets. The pace of internationalization of Chinese enterprises continues to move forward, but the current mode of extensive export management is becoming more and more difficult, and the Chinese industry has entered a new era of overseas operation. In addition, global resource integration capability is an important way for Chinese enterprises to build the key capabilities in the future. Finally, in view of the Chinese market, customer concentration will continue to improve, specialization and large customer accounts will be larger, and customer demand will continue to accelerate.
For the high quality development of the industry, Zeng Dong believes that the product technology and quality of China's engineering machinery industry should reach the international level, and that innovation is the driving force of the industry development; in the future, the profit, cash flow, employee efficiency, income and development of the engineering machinery industry will be preceded by other manufacturing levels; the customers are satisfied with the return and phase of the shareholders. The cooperation of Guan Fang is higher than that of other industries; the industry will be more healthy and orderly in the domestic market competition and gain more recognition and reputation in the European and American markets; the industry can continue to develop healthily for a long time and do not exist competitive behavior such as vicious low price plagiarism, and actively fulfill social responsibility.
