Foreword: Is excavator collective price increase true or false? Is it sustainable?
As of press time, we have learned that 8 brands of excavators such as XCMG, SANY, Lingong, Sunward, Liugong, Komatsu, Lovol, and XCMG have already or are preparing to increase their prices. between.
1. Why should the price increase?
A: Most of the official announcements are due to the epidemic situation, the supply chain situation is grim, and procurement and logistics costs are rising.
2. Is the collective price increase suspected of violating the "Price Law"?
A: Judging from the currently announced order and channels of release, without the evidence of collective consultation, it is impossible to talk about violations of the law.
3. What effect does the price increase have on the end customer?
A: For customers who have already bought the machine, no matter whether the price is really increased or not, at least now I am very happy. After all, it is cheap. For customers who are planning to buy machines, they need to carefully consider whether they really need to buy excavators? A netizen said: "If you have money to buy a digging machine, either a local tyrant or a stupid X", the words are not rough.
4. Can the price increase last?
A: This sentence has been asked, but for ordinary customers, it does not make much sense. Buying a digging machine to make money depends mainly on finding jobs and checking out, buying expensive and cheap, and has little to do with making money. Buy immediately if you work hard, and don't buy it if it is 10% cheaper.
5. Will there be brand price increases in the future?
A: There will definitely be, the difference is whether it is a high-profile announcement or a silent price increase.
6. After the price increase, will the competition be fierce?
A: The competition will continue to be fierce as before, and the way of competition may change, depending on the pattern changes and the strength comparison.
7. Why are domestic brands rising prices?
Answer: Domestic brands have limited profits and have the incentive to increase prices. The headquarters of domestic brands is located in China, and they are more familiar with the operation of the Chinese market and have a faster response.
8. Only 8 brands have increased their prices. How does it affect the market?
Answer: The total market share of these 8 companies has reached about 67%, which has a relatively large impact on the market.
9. Under the price war, do agents make money?
A: There must be agents who can make money, and there must be agents who do not make money. Only the agent knows what the pain is.
10. Is it really a price increase?
A: The author communicates with some manufacturers and industry personnel, and the comprehensive opinion is: some are real price increases, some are tentative price increases, and some are follow-up price increases.
