At present, agents are facing three big mountains on the way of breakthroughs. Economic downturn, why the days of the people are better, the days of the enterprise are not good, because the enterprise has not yet learned how to survive under this normal condition; structural adjustment, structural adjustment is not reasonable will make the future gold period of the industry will not come; overcapacity, current industry capacity than the current market demand or even not The demand is bigger, which leads to the unsmooth development of enterprises. Facing these three pressures, in the final analysis, we need to solve the three problems of too many people in the industry, too much capacity and too many distributors. In the face of deteriorating living environment, how to survive has become the next topic of the enterprise.
The future path of agents is mainly concentrated in eight words: "increase revenue and reduce expenditure, improve management". Agents should constantly improve their sense of operation and learn to do subtraction. Adjust marketing strategy and reduce unnecessary marketing expenses. For example, we should actively digest inventory cars and stop buying new machines. Use the old new way to digest the second-hand car. To ensure reasonable stock of parts and spare parts, withdraw the network, reduce the fixed cost, concentrate the advantage resources, adjust the price strategy, avoid the price war, shrink the personnel, reduce the cost of personnel, etc. At the same time, agents should learn to "add". Promote the diversification of product development, excavate new growth points of service and accessories; undertake various kinds of maintenance of equipment, seek external repair business actively, strengthen accessories and distribution, try to carry out two mobile rental business, etc. By saving the cost and developing the business capital of the business enterprise, the more important thing is that the agent should return to the core competitive advantage and relocate the target market. In the fierce market environment, as long as the subdivision is accurate enough, the positioning is clear enough to find the most suitable niche market and give full play to its core strengths.
In addition to increasing revenue and expenditure, agents should also improve their management level and understand lean management. First, in the user side, the agent should relocate the share, not all the users are God, for a bad record, down payment ratio is too low, too many partners should learn to give up. Secondly, in the product aspect, the former agent is concerned about how to provide perfect service for the problem of product quality, but now more attention should be paid to how to make the product out of the problem, which is the most important. Agents are not only product agents and repairers, but also operators of value-added services. Their ultimate goal is to help users make money. Generally speaking, under the harsh environment of survival, the agent should be "simple and simple" and match the market demand. "Careful calculation", the money that can not be spent does not spend, must spend Qian Shaohua; "improve", continuous innovation and pursuit of excellence; "fine cultivation", flexible subdivision, precision positioning, We should strengthen the service of differential and value-added.
Of course, in addition to this, the entire agent team should be "sincere", self disciplined management and cooperation. In the industrial chain, the value of the upstream and downstream is transmitted to the intelligence, so as to realize the change of the agent from the original know to the wise man now, and improve the healthy and rapid development of the whole industry.
