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Leasing is the new outlet of China's construction machinery industry in the future

Jun 06, 2020

In the mature European, American and Japanese construction machinery markets, leasing has become the most mainstream and efficient "use mode" and "circulation means". This round of Internet technology development has become an accelerator for the upgrading of the rental industry.


In recent years, China's construction machinery industry has experienced sustained and rapid development. With the end of the epidemic, China's new round of infrastructure and the wave of new infrastructure are coming, which will bring new opportunities to the development of construction machinery. At the same time, with the diversification of customers' ownership and use of construction machinery, the circulation and service model of construction machinery is ushering in a historic turning point.


Looking back on the development process of the world's construction machinery, Europe, America and Japan have experienced from the initial stage of cash transactions, bank mortgages, to the current financial leasing that has become the main body, and the ascending sales and purchase after lease, and then as the future Chinese market The whole process of operating leasing and leasing services in the development direction. The Chinese market will certainly not be an exception. Leasing is an effective way to solve customer problems and is the only way for the development of construction machinery circulation mode.


Leasing is a way of capital operation. Its business process is complicated, from asset investment, equipment leasing, on-site service, equipment maintenance, rent recovery, to equipment update disposal and other terminal links all require the investment of operating resources and the upgrade of operation management. Compared with the traditional sales center's circulation model, leasing operations require a highly unified business process and IT system, human resources and operating environment and corporate culture.