At present, China is the world's largest construction machinery production and marketing country and stock market. However, the export scale of second-hand construction machinery equipment in China is relatively small, which is mainly due to the asymmetric transaction information between the buyer and the seller, the lack of service supporting facilities and channels and so on. Therefore, Hunan Free Trade Zone promotes the export of second-hand construction machinery equipment through a series of innovative measures. Yesterday, the first export of second-hand equipment after the launch of the new deal was officially declared, and it is planned to leave Hong Kong for export to Uganda in early November.
Hunan: enjoy the export tax rebate, and the export power of second-hand equipment of construction machinery is more sufficient
In the conference room of a construction machinery manufacturer in Changsha, Hunan, Li Sha is making a final schedule with her colleagues on a second-hand rotary drilling rig to be exported to Uganda. Li Sha told reporters that due to cost considerations, the customer wants to purchase a second-hand rotary drilling rig with a machine age of no more than two years and good working conditions.
Li Sha, deputy general manager of Shanhe intelligent international marketing company: our whole price including tax is 2.5 million yuan, plus Shanghai transportation, we undertake the whole transportation. The price of the same new machine is about 3.2 million yuan, plus Shanghai freight. The gap of 700000 yuan is very attractive to these customers in the international market.
Peng Ying, head of Shanhe intelligent second-hand equipment export project, told reporters that the refurbishment and export of this recycled second-hand equipment is catching up with the new policy on the export of second-hand equipment of innovative construction machinery in Hunan free trade zone. The biggest difference is that second-hand equipment can also enjoy export tax rebate like new machines. In this way, they have more enthusiasm and motivation to export second-hand equipment. Peng Ying said that now, "trade in" has become a major way of domestic construction machinery sales. Therefore, production enterprises like them have not only sold new machines, but also recovered a large number of second-hand equipment. They urgently need to sell them as soon as possible to recover funds.
Peng Ying said that recently, they are contacting some customers in Southeast Asia and Africa, hoping to export more second-hand equipment relying on Hunan's innovative path in the export of second-hand construction machinery equipment.
The transaction evaluation is not standardized, and the after-sales service is short
Second hand equipment export needs to improve the industrial chain
The reporter learned from the interview that at present, there is still a lack of clear industry norms and standards in the evaluation and pricing of the trading and circulation of second-hand construction machinery and equipment in China; After selling, due to the lack of a perfect industrial chain, there are some shortcomings in after-sales service. These factors are also the obstacles and risks faced by the export of second-hand construction machinery equipment.
Chen Baocheng is the head of a trading company. He has been engaged in the construction machinery industry for 20 years. A few years ago, he was optimistic about the development opportunities of the construction machinery stock market and began to export second-hand equipment. Chen Baocheng said that due to the different needs of each overseas customer, and as a trader, he does not have his own source of goods like the main engine factory, so it is the most complicated thing to find suitable second-hand equipment for customers. It took his company half a year to purchase these second-hand concrete pump trucks in the open space in front of him from many cities in China.
Chen Baocheng said that due to the lack of evaluation and pricing standards, once you buy second-hand equipment with inconsistent information and poor working conditions in procurement, it will greatly increase the cost of traders and affect export transactions. In addition, as the parts of second-hand equipment of construction machinery are made in China, there are few domestic parts in foreign channels, the level of technicians is not high, and there is no professional after-sales warranty, which makes the after-sales service of second-hand equipment imperfect.
Industry insiders suggested that we should improve the after-sales service of second-hand equipment of overseas construction machinery, and cooperate and share the resources of OEMs and traders.
Zhang Biao, Secretary General of second-hand equipment alliance of Changsha Construction Machinery Association: we think so. A host enterprise can be a main body, but it is still in the process of cultivation at this stage. Second, we will cultivate and support large international traders, because construction machinery has its professionalism. We hope to gather domestic influential traders to settle (cooperate) through the innovation platform and reform platform of Hunan free trade zone.
New attempt of second mobile phone market of domestic construction machinery manufacturers
The existing two-way mobile phone sales are nothing more than C2C personal one-to-one contact purchase, intermediary introduction, company form organization auction, company form sale and manufacturer agent sale. According to the current market situation, the implementation of any method in China has its own advantages and disadvantages. On November 15, the reporter was invited to participate in a second mobile phone auction. We recorded the whole auction process, hoping that more people in the industry can summarize the second mobile phone sales model more suitable for the Chinese market.
The auction was hosted by Kunshan xinliheng Machinery Co., Ltd., which was established in January 2010 and is a wholly-owned subsidiary of Sany Heavy machinery. The company's business scope includes maintenance and remanufacturing, sales and leasing of construction machinery and second-hand equipment trading of construction machinery. Because it belongs to Sany, almost all the second mobile phones underwritten at present are Sany brands, and the source of machines is also provided by SANY (but there is also a Komatsu pc60-7 in this auction product, with a starting price of 100000 and a final auction).
On November 15, the auction was held in Sany Industrial Park, Kunshan, Jiangsu Province. A total of 52 excavators participated in the auction, and more than 100 people were present by visual inspection. The day before the auction was the time for buyers to watch the machine collectively. All 52 excavators were parked in the field. Each machine was marked with clear model, production year, working hours, source and other information. The buyer can directly operate the machine, consult the staff on various issues, and decide whether to participate in the auction after fully understanding the performance of the machine. The buyer shall pay the bidding deposit in advance. According to the standard of small excavation of 10000 / set, medium excavation of 20000 / set and large excavation of 30000 / set, only one license plate can be obtained at a time, and each license plate can only buy one excavator. If you want to buy multiple sets, you need to pay the corresponding deposit according to the number of sets.
These 52 entertainment excavators almost cover the mainstream tonnage products on the market. The machine sources include R & D prototype, acquisition machine and legal machine. In fact, the legal machine is the most, which is also the model most concerned by buyers, followed by the acquisition machine, and the working time is expected to be about 15000 hours. According to the model, there are corresponding payment methods, which are divided into full payment, full payment / installment, six-month installment and one-year financial lease or mortgage. Some legal machines can be installment. The warranty period also has different treatment according to the model, which are six months / 1000 hours, three months / 500 hours, one month / 200 hours, one month for key parts, one month and no warranty. All purchased machines are not guaranteed, and the warranty of legal machines is basically within three months.
Explore the construction of standardization system and develop a $100 billion market
It is predicted that in the future, the export of second-hand equipment of China's construction machinery will reach US $100 billion a year, and the market prospect is broad. The construction of standardization system is very important for the healthy and orderly development of industry. At present, Hunan is actively exploring the establishment and improvement of relevant standards.
According to industry experts, three important standards must be established for the construction of the standardization system for the export of second-hand construction machinery equipment: the first is the value evaluation guide for export equipment, the second is the after-sales service specification, and the third is the quality appraisal specification. At present, these three standards are facing some difficulties when they are formulated. For example, the export standards for second-hand equipment of construction machinery are basically missing in both domestic and international markets, which will lead to the lack of unified basis for inspection, quality evaluation and financing in the whole industry. In addition, the importing country of second-hand equipment of construction machinery will have its own emission or quality requirements. How to formulate standards to meet the needs of international customers according to its own products requires more understanding of the international market.
The relevant person in charge of Hunan Free Trade Office said that at present, the export level of second-hand equipment of construction machinery in China is low, and the brand value and value preservation of second-hand equipment of domestic leading construction machinery enterprises still have a certain gap with well-known enterprises such as the United States, Germany and Japan. Therefore, it is necessary to continuously expand the export of domestic second-hand construction machinery equipment, improve the share of domestic construction machinery enterprises in the international market, encourage enterprises to improve brand value, and participate in the construction of global construction machinery equipment supply chain, innovation chain and value chain.
