Since 2022, China's construction machinery industry has continued to decline more than expected, making the profitability of the agent group worse and worse. In the first quarter, 76.47% of the agent enterprises lost money, and only 23.53% of the agent enterprises were in a state of low profit or profit. The sales volume of new machines declined, the living space of incremental market was sharply compressed, and the importance of stock market was highlighted again.
On May 11, the agent working committee of China Construction Machinery Industry Association held an online special meeting to explore more possibilities for agent groups to jointly cultivate the stock market, in order to provide path reference for the mainstream channels of China's construction machinery industry to improve quality and efficiency in the stock market in the future.
Fu Yaosheng, the rotating chairman of the agent working committee of China Construction Machinery Industry Association in 2022 and CEO of lixingxing machinery group, Yang Zhifang, the Secretary General of the agent working committee of China Construction Machinery Industry Association, Cao Weiguo, the fifth executive vice chairman of the agent working committee of China Construction Machinery Industry Association and the chairman of Zhejiang Liyang Machinery Co., Ltd., and Yang Yihua, the chairman of Qianlima machinery supply chain Co., Ltd, The chairman of Jiangsu Henghui Engineering Group Co., Ltd. and Yang Hengli attended the meeting. The meeting also invited some outstanding representatives of agents, including Han Xiaoming, chairman of Shijiazhuang Tianyuan Technology Group Co., Ltd., Wang Zongbai, chairman of Chongqing Huigong industry (Group) Co., Ltd., Zhou Zhengshun, chairman of Shandong Shifang Machinery Co., Ltd. and sun Lizhou, chairman of Anhui Liyuan Machinery Co., Ltd. Ten people attended the meeting and conducted in-depth, frank and constructive communication and dialogue on the topics of "countermeasures to the current market and deep cultivation of the stock market".
Affected by multiple factors at home and abroad, it is difficult to be optimistic about the overall demand of the domestic construction machinery market in 2022, and the scale of the stock market is still expanding steadily. As far as the excavator market is concerned, even when the operating rate is insufficient due to the epidemic, there are nearly one million sets of equipment still in operation. A broader post market is waiting to be developed, while the vast majority of agents still rely on new machine sales to survive.
The reconstruction of the business model and profit model of the stock market is still a common problem in front of all agents. Based on the experience and lessons of at least three previous rounds of periodic adjustment, more and more agents have further realized that actively cultivating the stock market is something they must do immediately. "The value of the stock market should be recognized and reflected, and the post market service should be reflected in the price and income. It is inseparable from the continuous joint efforts of the whole agent group after reaching a consensus."
For a long time, construction machinery agents have not cultivated enough in the post market. It is the way of long-term survival and sustainable development.
Through valuable and knowledgeable exchanges, the agent working committee of China Construction Machinery Industry Association hopes that through this meeting, it can give the agent group enlightenment and thinking, quickly adapt to the changes of the industry, better respond to the new round of business model reform, and deeply tap the space and value of the stock market.
