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Exploring the Innovation of Post market Operation Mode from the Perspective of Industry Cycle Change

Sep 25, 2022

Review of the previous cycle

The last industry cycle had three characteristics: first, the scale of industry output value expanded rapidly. The last industry cycle of construction machinery started in 2000, and then entered the fast track. In 2013, the industry output value reached 566.3 billion yuan. After 2013, it will slowly enter the next week. Second, the industry's product categories are more refined. Mining machinery, earth moving machinery, engineering lifting machinery, concrete machinery, piling machinery and aerial work machinery are still the mainstream; The market of industrial vehicles, rock drilling machinery and military construction machinery has been further expanded, and the market adaptability of similar products has been further subdivided. Third, new service models continue to emerge. For example, use the Internet and big data e-commerce platforms to improve service efficiency and quality.

What we got

The stock of equipment has increased significantly, providing us with more employment opportunities. With the rapid growth of service demand, let's constantly explore new service methods. The economic benefits continued to improve, and quickly became the industry leader. With the influx of a large number of practitioners, the service level is uneven. With the overheating of industrial Internet, the competition for traditional services has intensified. The temptation of high returns on services has led some enterprises to do whatever it takes to make profits. The blind obedience to the capital market is to deviate from the essence.

Current status analysis

The market stock of construction machinery has entered a new order of magnitude, and the maintenance and repair costs of old equipment are getting higher and higher. The Internet of intelligent manufacturing industry is still a hot spot in the industry. China is moving from a manufacturing power to a manufacturing power. China has entered the first array of global construction machinery and is becoming a leading construction machinery power in the world.

The impact of the epidemic has led to the decline of equipment circulation and the intensification of industry panic. Inadequate commencement of construction has resulted in a large number of equipment stoppages, making it increasingly difficult for leasing enterprises to operate. Manufacturing enterprises have overcapacity and overstaffing, and are struggling to maintain operations at ultra-high costs. The cyclical downturn of the industry will promote the reshuffle and restructuring of the construction machinery industry chain.

How do we prepare

After the sales of construction machinery and equipment, the demand for spare parts and services in the process of equipment maintenance, repair, overhaul and remanufacture, as well as the sum of all businesses such as second-hand equipment sales, second-hand equipment refinancing, equipment insurance, and equipment evaluation are called the aftermarket. For the post industry market, there must be some homework to be done in order to go through the industry cycle, specifically, including the following aspects:

Connect industry resources and build the linkage between associations, societies, standardization committees and scientific research institutions. Graft government resources to answer local industrial investment policies and win support funds. Diversion of manufacturing resources and the demand for sales, accessories and services of manufacturing enterprises. Promote industry supporting, and build a comprehensive supply chain through the integration of parts supply enterprises. Optimize market competition, establish standardized market competition rules, and supervise and eliminate inappropriate competition. Improve service profit by optimizing resource allocation and simplifying intermediate links. Expand the industrial scale by concentrating on procurement, sales and service businesses. Serve regional economy, and improve regional strength by combining regional attributes with industrial attribute division. Enterprise transformation and upgrading, from a single service-oriented enterprise to a complete machine manufacturing enterprise.