In the first quarter of 2022, the domestic heavy truck market continued the fatigue in the last few months of 2021, and the demand has not improved much. Coupled with the repeated epidemic, the sales volume of tractor terminals has been less than 20000 for three consecutive months.
In April 2022, the impact of the epidemic is still on, the automobile industry chain is greatly affected, the production supply and regional terminal demand of upstream and downstream enterprises are seriously hindered, and there is no suspense that the heavy truck and tractor market will continue to decline in April. So, did the tractor market decline by one keyword in April? Is there anything else worth paying attention to?
In April, 13200 tractors were actually sold, with a decrease of more than 80% for two consecutive months
According to the latest terminal sales data mastered by the first commercial vehicle network, in April 2022, domestic tractor sales were 13200 (traffic compulsory insurance caliber, excluding exports and military products, the same below), with a month on month decrease of 30% and a year-on-year decrease of 83%, slightly narrowed compared with last month (- 84%), and the tractor market has experienced a decline of more than 80% for two consecutive months. In April this year, the terminal sales volume of 13200 vehicles was about 65000 less than that in the same period last year, less than 20% of that in the same period last year, and suffered "four consecutive declines" in 2022. In fact, it is not surprising that the tractor market fell in April. On the one hand, the base number of the previous year was too high (78600 vehicles, the third highest monthly sales in 2021). On the other hand, it is also the main reason - demand. Under the combined influence of the continued downturn of the logistics and transportation market and the repeated outbreak of the epidemic, it is difficult to stimulate the already fragile demand of the tractor market.
From the monthly trend chart of tractor terminal sales in recent three years, it can be seen that this year's tractor market can almost be described as "close to the ground", which is only higher than the sales in February 2020, which was severely hit by the epidemic. In April this year, the sales volume of 13200 tractors accounted for about 38.19% of the terminal sales volume of the whole heavy truck market (slightly larger than 36.57% in March). The proportion of tractors in the terminal sales volume of the whole heavy truck market has been less than 40% for two consecutive months. From January to April this year, the terminal sales volume of tractors in the whole heavy truck market accounted for about 40.02%.
Judging from the figures alone, the monthly sales volume of 13200 vehicles is undoubtedly a very bad performance. From January to April this year, the average monthly sales volume of terminals in the tractor market was less than 15000 vehicles. You know, when the heavy truck market was switched "six consecutive declines" by the national six regulations in the second half of last year, the average monthly sales volume of terminals in the tractor market was also close to 30000 vehicles. However, considering the impact of the epidemic situation, the continuous weakness of terminal demand and the external environment in many places in China, The depressed performance of the tractor market in April is not particularly unacceptable.
Liberation ranks first in the list for three years and ranks first in the top six
As a battleground for strategists, tractor has always been the most competitive segment in the heavy truck market, and the competition is even more fierce when the whole industry goes down. According to the data of the first commercial vehicle network, in April, the tractor terminal market decreased by 83% year-on-year, slightly narrower than last month (- 84%), and the decline of mainstream tractor enterprises reached double digits; As in March, there was no report card of growth in the tractor market in April, and the tractor market has experienced "full decline" for two consecutive months.
In April, no enterprise in the tractor terminal market sold more than 10000 vehicles, and five enterprises of Jiefang, heavy truck, Dongfeng, Futian and Shaanxi Automobile sold more than 1000 vehicles, with actual sales of 3783 vehicles, 2740 vehicles, 2177 vehicles, 1526 vehicles and 1385 vehicles respectively.
It can be seen from the above table that no enterprises in the tractor market achieved growth in April. In April, mainstream enterprises suffered double-digit decline, with a decline of more than 80%. The sales volume of the enterprises with the most serious decline among the top ten in sales decreased by 90% year-on-year in April; However, Jiefang, Futian, Sany, Universiade, Hanma technology, XCMG, beiben and other enterprises fell by 83% in April, outperforming the "overall market" of the tractor market. It is worth mentioning that enterprises such as Futian, Universiade, Hanma technology, XCMG and beiben have outperformed the "market" of the tractor market for four consecutive months this year.
In terms of market share, the top ten enterprises in the terminal sales of tractors accounted for 98.08% of the whole market in April, and the enterprises after the top ten only sold less than 300 vehicles in total. Among them, the monthly share of FAW Jiefang, which ranked first, reached 28.74%, almost eating three components of the tractor market in April. Although seriously affected by the epidemic, Jiefang's dominant position in the field of tractors has not been greatly affected. In the last three months, Jiefang's share in the tractor market has exceeded 28%, and the cumulative share from January to April this year has also reached 28.18%; The monthly shares of heavy truck, Dongfeng, Futian and Shaanxi Automobile, which ranked second to fifth in monthly sales, also exceeded 10%, respectively 20.81%, 16.54%, 11.59% and 10.52%. The total share of the top five enterprises reached 88.2% (slightly larger than 88.1% in March). The top 5 in the tractor industry continues to lead the large forces with a great advantage.
In the first four months, the pattern has changed, and new energy has more and more "highlights"
From January to April this year, the cumulative actual sales of tractor terminals were only 59200, a year-on-year decrease of 80%, a net decrease of 244000, only 20% of the cumulative sales in the same period last year. After April, the ranking of tractor terminal sales this year has changed greatly compared with the ranking at the end of 2021: Foton Motor, which ranked fifth at the end of 2021, temporarily ranked fourth in the industry after April; Dayun heavy truck has risen from the 8th place at the end of 2021 to the 6th place in the current industry; Last year, Hanma technology, which fell short of the top ten at the end of the year, has outperformed the "market" for many months, and now ranks ninth in the industry.
In terms of market share, compared with the same period last year, 6 of the top 10 enterprises in terms of cumulative sales from January to April this year achieved an increase in share. The most obvious increases were Futian and Dongfeng, with an increase of 2.67 and 1.55 percentage points respectively; The cumulative shares of Dayun heavy truck and Hanma technology increased by 1.23% and 1.1% respectively. They are the other two enterprises with a cumulative share increase of more than 1%; In addition, the cumulative shares of XCMG heavy truck and sany group increased by 0.86 and 0.15 percentage points respectively.
The change is also reflected in the ranking. Compared with the same period last year, among the top ten enterprises with cumulative sales from January to April this year, only Jiefang, heavy truck, Dongfeng and 314 enterprises remained unchanged; In the same period last year, the number of enterprises in xudayun and Hanyun technology industry rose to No. 4 in the same period from No. 10 in the same period last year, and the number of enterprises in xudayun and Hanma technology industry rose to No. 4 in the same period last year, rising from No. 4 in the same period last year. Of course, there are ups and downs, and more than one enterprise's industry ranking from January to April this year fell compared with the same period last year.
First commercial vehicle network noted that from January to April this year, the proportion of new energy heavy trucks in the sales of heavy truck terminals has reached 4%, while in the field of tractors, this proportion has reached 5.55%. 3288 of the 59200 tractors listed in China this year are new energy tractors. According to the observation of the first commercial vehicle network, from January to April this year, almost all mainstream tractor enterprises have listed new energy tractors on the road. Among them, beiben tractor has the highest proportion of new energy, reaching 81.22%; XCMG heavy truck and Hanma technology ranked second and third respectively, and the proportion of new energy tractors reached 78.49% and 59.17% respectively. These three enterprises with the highest proportion of new energy tractors happened to be the top 3 enterprises in the cumulative sales of new energy tractors from January to April this year; In addition, the proportion of new energy tractors of SAIC Hongyan and sany enterprises also exceeded 20%, reaching 28.43% and 23.2% respectively.
Among the top 5 enterprises in the tractor industry, Futian new energy tractor accounted for the highest proportion, reaching 4.18%. It is worth mentioning that among the top 5 enterprises in the industry, Dongfeng, heavy truck and Shaanxi Automobile increased the proportion of new energy models of tractors from January to April compared with that from January to March.
From January to April this year, most of the enterprises with high proportion of new energy in tractor sales achieved the improvement of industry ranking or market share. Taking Hanma technology as an example, from January to April this year, Hanma technology sold 943 tractors, a year-on-year decrease of 37% (the smallest decrease for mainstream enterprises), and the cumulative share increased by 1.1 percentage points compared with the same period last year. The industry ranking rose from No. 11 in the same period last year to No. 9 at present. The proportion of new energy tractors sold by Hanma technology this year was 59.17%, which contributed a lot to the above "improvement" of Hanma technology. In addition, Sany tractor ranked among the top six in the monthly list in April, which is also based on the good performance of its new energy tractor in April (429 Sany tractors were sold in April, including 167 new energy tractors, ranking first in the monthly list of new energy tractors).
Concluding remarks
In 2022, the competition in the field of tractors has been extremely fierce since the beginning of the year. After four rounds of fierce competition, the market pattern has quietly "changed"; On the other hand, the competition for the tractor market this year not only exists in the competition of traditional models, but also the competition of new energy models is becoming more and more eye-catching. It can be said that all enterprises have invested "heavy troops" in the new competitive point of new energy tractors. It is not difficult to see that the declining tractor market still has a lot to see. Will there be new highlights after May?
