On December 13, the journalist came to Weifang, Lou Du, and immersed himself in the rich Qilu culture of the craftsmanship capital where kites have formed a border for thousands of years. He also felt the spiritual power of the firewood that has brought the flying engine to the city's economic development: it embodies the enterprise concept of innovation and initiative, customer satisfaction as well as the responsibility and responsibility of building a city of international power.
At the site of Construction Machinery Power Branch of Weichai Power 2022 Business Conference, Weichai announced that the sales of construction machinery power products are expected to reach 200,000 units in 2021, with a target of 250,000 units in 2022, an increase of about 25% year on year. From December 1, 2022, China will fully implement the non-road "Fourth National" emission standard, and the emission of construction machinery products has been upgraded to the top of the wind. So, how will Weichai fight this battle and wave its golden wings to achieve the goal of 250,000 units in 2022 at an important point for the full implementation of the "Fourth National Congress"?
Defensive and defensive, high-quality products to create the strongest business card
Objectively, to achieve the sales target of 250,000 units, we need to analyze the advantages in 2021 and the potential growth point in 2022, that is, to make steady progress in the advantages market and to achieve steady growth in the growth market. "Specifically, to segment the field, we must first hold the advantageous product fields such as loaders, wide-body dumpers and bulldozers, which account for more than 80% in 2021; continue to expand the excavator market where the military must compete; continue to dig deep into new markets such as aerial work platform and wheel excavation."
Of course, Weichai's efficient and reliable products are a strong guarantee to achieve all market segment objectives. For example, in the broad dump truck power market in the advantageous field, Weichai is expected to sell 19,000 units in 2021, with a market share of 83%. It is understood that Weichai is the only engine enterprise that takes the mining vehicle industry as a separate sub-sector for market research and specially develops engines. The special power has high reliability and better power and economy than other competitors.
Weichai started late in the field of excavator power, but this does not affect Weichai's power in this field: sales of 20,000 units in 2021, doubling year-on-year growth; The target for 2022 is 35,000-40,000 units. It is understood that Weichai has completed the batch matching of power for 5-90 ton excavator and the development of power products for more than 90 t excavator.
It is worth mentioning that Weichai Engine + Linde Hydraulic System Power Assembly has become the exclusive technical label of Weichai products, which is called the "Gold Chain Combination" by customers. It is popular to dig the market. Market feedback fuel consumption is reduced by more than 15%, noise is reduced by at least 2dB, product reliability is high and service is better. An agent customer expressed deep feeling when referring to this technical advantage and the combination of gold chains was highly recognized by the end customer. Then let its agent's main product stand out in the highly competitive excavator market: "Thanks to the precise allocation of Weichai engine and hydraulic system, the performance of the whole machine will reach the best level. This is a technology not available to other engine manufacturers at present and is a unique high-end innovation achievement of Weichai. It can be foreseen that next year Weichai will benefit a lot from the commercialization of power assemblies in six sub-product areas such as excavators."
In 2021, the domestication process of aerial work platform market accelerated, and Weichai also made great strides to follow up, quickly completing the layout of seven major domestic and international mainstream brands. When discussing why Weichai can quickly enter the field of high-altitude operation, Weichai related application technicians said that Weichai has solved the customer's pain point very well: high-altitude work platform often idles during daily work, which is prone to carbon deposit, thus reducing engine power, increasing fuel consumption and even causing engine failure. However, Weichai's off-road "Guo IV" products, thanks to the mature technology grafting of Weichai Road "Guo VI" power, can realize the operation while regenerating and provide great convenience to customers.
Technology leadership, pioneering innovation, high-quality products for Weichai, deep cultivation of market segments, win customer recognition, always on the road of "quality win".
Performance is king, creating economical and reliable off-road "Fourth National Product"
For the implementation of the upcoming off-road emission standard of the Fourth National Congress by the end of 2022, Introduction of Weichai related application technicians: "As early as 5 years ago, Weichai has laid out the off-road'Guo IV'. It is not simply to install aftertreatment devices for emission standards, but to upgrade the system and platform. A large number of three-level tests are required for the whole series of products to fully verify and optimize the reliability and dynamics of the engine body, and then to verify the aftertreatment and emission-related components." . In addition to the engine product itself, Weichai also conducted a comprehensive oil research in the early stage of research and development to test the minimum tolerance of the engine to fuel." As a result, engine performance has improved steadily while customer costs have decreased.
The primary impact of emission upgrades is increased costs in all areas, which is also a constant topic of customer concern. The off-road "Guo IV" products of Weichai can achieve the same conditions, even if the post-treatment process increases the fuel consumption, they also save 5%~8% more oil than the "Guo III" products of the same platform, which has been verified in the actual customer feedback of Weichai Road "Guo VI" power products (sales have reached 400,000 units currently).
Weichai uses the positive development idea to sort out all the problems found in the R&D of road "Guo-VI" products effectively, and to graft them into the development of off-road "Guo-IV" products, so as to take the risk assessment to the front and prevent them from gradually fading; At the same time, special development is carried out according to the market segment and working requirements of construction machinery products, which is more in line with the actual needs of customers in the market segment of construction machinery and really considers customers. It is understood that Weichai will complete all off-road product development and market validation of Guo IV by March 1, 2022. At that time, the whole series of products will be ready for sale, leaving customers more than half a year of vehicle market validation time.
R&D of products will never take shortcuts, but comes from Weichai's confidence and persistence. Weichai adheres to a high-quality development path with high R&D investment, high product performance and high customer recognition.
"Domestic engine excavators are the trend of the times, overwhelming, the acceptance of domestic customers is getting higher and higher, and the product performance of domestic brands such as Weichai is gradually recognized. It is believed that more customers will be won after Weichai Non-Road's Fourth National Product is widely used next year. As a truly national confidence, responsibility and respectable company, Weichai Non-Road's Fourth National Product will gain more popularity." "Enterprise, Weichai firmly believes that it is always the product itself and first-class service that really impresses customers, and always strives for it." This dealer customer's sincere words perfectly respond to "Customer satisfaction is our purpose"!
Business is a tree and culture is the root. For 75 years, it has been Weichai that has been concentrating on its main business so as to improve the core competitiveness of its products as the first priority, and has always practiced the value of "Customer Satisfaction is our purpose", focusing on products and services, which has fostered the flourishing branches of Weichai today. Solid product basic skills and innovation spirit, enterprising enterprise culture, and sincere service with customer satisfaction as the purpose... These are the golden wings of Weichai in its stroll and free flight, as well as the base spirit and belief of Weichai in hitting 250,000 targets in 2022.
