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Looking back at the original intention, stick to the axiom and build a new development pattern!

Dec 07, 2021

The 2021 China Construction machinery marketing & Post Market Conference officially kicked off on November 29. This conference gathered highly influential people in China's construction machinery industry, built a high-level communication platform, focused on "adhering to axiom", discussed many opportunities and challenges in the process of adhering to it, and contributed valuable and knowledgeable wonderful exchanges, in-depth collisions and solutions, Together with my colleagues, I will observe the current situation and look forward to the future.

The following is a speech by Mr. Du Haitao, Secretary of the Party committee and chairman of Beijing zhuozhong Publishing Co., Ltd. / Chairman of the agent working committee of China Construction Machinery Industry Association / Chairman of the maintenance and remanufacturing branch of China Construction Machinery Industry Association.

Dear president Qi Jun, leaders, ladies and gentlemen, friends

Good morning, everyone!

Welcome to Nanchang, the revolutionary hero city, and gather at the 2021 Marketing & Post Market Conference of China's construction machinery industry. Good things are hard won. Originally, the conference was held during BICES in Beijing in September of the golden autumn. After many twists and turns, the conference was held in Nanchang as scheduled. It was hard won and cherished.

Here, on behalf of the organizer of the conference, Beijing zhuozhong Publishing Co., Ltd., as well as the agent working committee and maintenance and remanufacturing branch of China Construction Machinery Industry Association, I would like to extend a warm welcome and heartfelt thanks to all leaders, guests, friends and member representatives who have come all the way!

In 2021, China's construction machinery market continued its steady growth momentum. However, the development of manufacturers, agents, technical service providers and other parties in the industrial chain is not balanced. In the process of building a new development pattern and realizing the high-quality development of China's construction machinery, all parties urgently need to innovate, shape and give play to the core values of all parties, integrate and gather, and jointly promote the overall prosperity of China's construction machinery industry. Only in this way can we make steady progress, surmount periodic challenges and achieve sustainable and win-win development.

These thoughts constitute the core theme of this marketing & Post Market Conference "stick to axiom". The conference will continue the realistic spirit and professional perspective over the years, focus on the core meaning of axiom and the clear proposition of adhering to it, explore many opportunities and challenges in the process of adhering to axiom, and continue to contribute valuable and knowledgeable wonderful exchanges, in-depth collisions and solutions.

Dear old and new friends, the marketing & post market conference is an integrated development of the annual Marketing Summit Forum of the original agent working committee and the post market development forum of the maintenance and remanufacturing branch. It has gone through 8 years since 2014. At that time, the original intention was to promote the development needs of the integration of marketing value chain and post market services, and find a Chinese road of integrated development for the profit model of agents relying solely on new machine sales and the operation mode of Pan brand maintenance business of maintenance enterprises. This is a mature way abroad and has a broad consensus in our industry. However, eight years have passed and no obvious results have been achieved. This phenomenon can not but arouse our deep thinking.

The evolution of history has never been a straight line. Even if the direction is clear, it is a thousand turns and a hundred turns. With the rapid development of new machine sales in recent years, no one will practice the hard work of post market service in the huge incremental market. Do you want to pass this level? How? Our annual marketing & post marketing conference looks back on the original intention of its establishment and has the responsibility to shoulder the historical mission of answering and solving this major proposition.

In addition to adhering to the list of "top ten marketing events of China's construction machinery" which has established a marketing model for several years, this year's conference jointly launched the list of "top 50 China's construction machinery services" for the first time by construction machinery today and construction machinery and maintenance. It aims to establish a good brand image of China's construction machinery post market service providers, improve the service capacity level of China's construction machinery post market industry, improve the construction of China's construction machinery post market service system, create a benign and healthy development environment of the construction machinery market, and provide strong support for the high-quality development of China's construction machinery industry.

At the same time, the conference will hold "the fifth representative meeting of the agent working committee of China Construction Machinery Industry Association" and "the eighth member representative meeting of the maintenance and remanufacturing branch of China Construction Machinery Industry Association". The Fifth Council of the agency working committee and the Eighth Council of the maintenance and remanufacturing branch will be elected respectively. This term change was held under the background that the decoupling reform of national industrial chambers of Commerce and associations was fully completed in 2017, China's community organization management system was more perfect, management requirements were more standardized, and management contents and management indicators were more clear. The composition structure of the two branch councils and their leading institutions will change greatly, It is believed that the new councils of the two branches will provide strong organizational and leadership guarantee for the development and progress of marketing and post market fields of China's construction machinery industry in the next few years.

The conference received positive responses from the members of the two branches, especially the strong support of Shandong Lingong Construction Machinery Co., Ltd., the co organizer Nanchang Bairui Industrial Co., Ltd., and the help of China Construction Machinery Industry Association and many manufacturers and service providers. On behalf of the organizers of the conference, I would like to express my gratitude! At the same time, we would also like to express our heartfelt thanks to all enterprises, speakers, leaders and friends attending the conference! In addition, the essence of the conference will be broadcast live on the media platform "craftsmen construction machinery".

Ladies and gentlemen, friends!

Be prepared for danger in times of peace and move forward bravely. Novel coronavirus pneumonia pull together in times of trouble and China's construction machinery industry is facing pressure and challenges from downlink cycle. Our industry colleagues, from manufacturers, agents to technical service providers, need to work together to strengthen confidence and cooperation, and work together to form synergy competitive advantages of the upstream and downstream industry value chain. Promote the high-quality development of China's construction machinery industry! Contribute our own strength to the historical process of the great rejuvenation of the Chinese nation!

Finally, I wish the conference a complete success! I wish all the delegates present a smooth work, good health and a happy family!

Thank you.