In 2021, China's economy delivered a good report card, and under the influence of many unfavorable factors, it still achieved a good start of the 14th Five-Year Plan. "Shortly after the conclusion of the Central Economic Work Conference, it was emphasized that we must face difficulties while maintaining firm confidence. We are economically resilient and will not change the fundamentals of long-term improvement."
Like China's economy, Weichai's performance in 2021 is also very impressive. Traditional business continues to lead, and there are frequent reports of emerging areas of expansion. If Weichai is compared to a huge ship, each Weichai person and all Weichai customers and partners are members of the ship, working together in the same boat and with one heart. "After a milestone year in the history of the Party and the State - 2021, where does Weichai, a powerful ship, go in 2022?" The journalist found the answer from the Weichai Power 2022 Business Conference Construction Machinery Power Branch held on December 13, 2012.
Advantage Maintained, Successful Breakthrough: Forecasted sales of 200,000 units in 2021
Internal combustion motor power products in construction machinery industry are expected to reach 1.01 million units in 2021, an increase of about 8% year on year. Weichai production and sales will reach a new record high, expected to achieve sales of 200,000 units, leading the market share.
Weichai in loaders, wide body dumpers, bulldozers, truck cranes, crawler cranes, In the power market of truck-mounted pump (uploading) ranks first. Specifically, in the power market of loaders, wide-body dumpers, bulldozers and other power markets of 3T and above, Weichai matching ratio still maintains absolute advantage, which is more than 80%. In the power market of truck crane and crawler crane, Weichai accounts for 64% and 70% respectively.
User Feedback
It is worth mentioning that Weichai WP15H is equipped with more than 300t truck cranes with obvious power and economic advantages. At present, the market share of "Guoliu" products is up to 100%. "The main reason is that the comprehensive performance of Weichai products, such as performance and service, has been recognized by customers; on the other hand, when the `wind power lifting wave'comes, users are in strong demand for large-tonnage cranes. In the case of `one machine is hard to demand', Weichai's super-high production capacity and supply guarantee ability send timely rain to crane manufacturers, which also creates a comprehensive substitution for Weichai imports and creates a new type of crane." "Time, place and people." Weichai construction machinery power related business head said.
As early as last year's business conference in 2021, Weichai Construction Machinery Power Development Planning emphasized that in order to achieve substantial growth, incremental markets represented by excavators, wheel excavators, aerial work platforms, etc., must be developed, and the excavator market is a must-win place and top priority for the military. From 10,000 in 2020 to 20,000 in 2021, Weichai has made sustained efforts in the excavator power market, with initial achievements and double growth year on year. Relevant business leaders are also confident that from 37kW to 566kW, from small excavation to mining, Weichai excavator power products have formed a full range of coverage, and with the support of "Weichai engine + Linde hydraulic power assembly", medium-large excavation will have more economic and comfortable advantages, so it is expected to double to 35,000-40,000 units in 2022.
In the field of high-altitude operation, Weichai engine also made substantial breakthroughs in 2021, and all seven enterprises of high-altitude vehicle have realized batch matching or prototype trial production; In the wheel excavation market, Weichai is also further deepening and expanding.
Customer Satisfaction: Weichai Full Series Off-Road "Guo IV" Product Release
A thousand calls begin. Weichai Construction Machinery, a new product release link most concerned by customers, is a heavy release of all series of off-road "Guo IV" products, which reflects the full range of leading advantages. Weichai's four non-road products released this time include 13 displacement products of N+H platform series (from 2.3 to 17L), with full coverage of power from 36.8 to 566 kW and obvious advantages of product mix. "Unlike simple emission upgrade of'Guo San'products, Weichai's whole series of off-road'Guo Si' products are renewed from inside to outside, with Weichai's positive development lineage, which can achieve accurate'dimension reduction strike'." Weichai Application Engineering Center engineers interpret this.
Economics is a very concerned topic for customers, therefore, Weichai Non-Road "Guo IV" products have also made great efforts in high efficiency and fuel saving: special development based on market segments of construction machinery products and operating requirements, so as to enhance the transient response and power of products; Non-road special supercharger, fuel injector and other performance components can reduce fuel consumption by more than 5%.
Safety and reliability are the basic requirements for purchasing products for large excavation and mining customers. Weichai Non-Road "Guosi" products have undergone a large number of three-height tests and accumulated 300,000 hours of market verification, which ensures the reliability of the products and the adaptability of the work conditions. Relying on the mature technical experience of Weichai Road's "Guoliu" products and aiming at the complex working conditions of construction machinery, Weichai "gives priority to customer's concerns and concerns". During the product development of "Guoliu" off-road, it has solved the problems such as post-treatment in product application in advance and implemented the concept of "customer satisfaction is our purpose" to the maximum. "As one dealer said,""Weichai products have stable performance, low fuel consumption, low noise, and more importantly, their thoughtful and powerful service system. After all these years together, it is hard to imagine how we can develop without the support of Weichai!"
Steady promote the five-step strategy: 2022, Weichai is coming!
In addition to presenting the results sheet of 2021, the Business Conference also carried out a comprehensive layout of defensive and comprehensive for Weichai's future development in order to enhance core competitiveness and strive to create a stronger Weichai brand effect in the field of construction machinery power. Relevant person in charge said that on the basis of remarkable achievements in maintaining advantageous product areas and entering new product areas in 2021, the sales target of Weichai Construction Machinery Power in 2022 is 250,000 units, and greater breakthroughs are achieved in excavators, aerial work platforms and other major product areas. To this end, Weichai formulated a five-step strategy for 2022.
Firstly, we will comprehensively promote the off-road "Guo IV" products, and firmly seize the power market in each segment based on the performance advantages of the full series of off-road "Guo IV" products. March 1, 2022, Weichai construction machinery power series of off-road "Guosi" products will all meet the sales conditions.
The second is to build a well-known brand of excavator power. Weichai will make full efforts in the excavator market in 2022 and establish the brand image of Weichai with the best quality, performance and service in the industry.
Third, commercialize the whole series of engine + hydraulic power assembly systems, including excavator, truck crane and other six power assembly systems, to create a non-road assembly "golden chain".
Fourth, continuously improve the comprehensive competitiveness of products and continuously expand market segments. In particular, it is worth mentioning that in the field of aerial work platform products, Weichai has achieved all the mainstream brand layouts at home and abroad, with obvious advantages in power, economy and reliability, and will make a qualitative leap in 2022.
Fifth, we should prepare the production capacity well in advance, improve the risk resistance ability and ensure the timely delivery of products.
Every year, Weichai makes a deep reply to its one-year development. The significance of the resumption is to say goodbye to the glory of yesterday, surpass ourselves constantly, grasp the pulse of the market more clearly and be ready at all times. 2022, this huge ship Weichai has set sail! Overall layout of non-road "Guo IV", exert super R&D innovation strength, build the strongest power product core competitiveness, Weichai will continue to make steady progress and break the waves!
