"2021 China Construction machinery marketing & Post Market Conference" was grandly held in Nanchang from November 29 to December 1. This conference gathered highly influential people in China's construction machinery industry, built a high-level communication platform, focused on "adhering to axiom", discussed many opportunities and challenges in the process of adhering to it, and contributed valuable and knowledgeable wonderful exchanges In depth collision and solutions, we will observe the current situation and look forward to the future together with our colleagues.
More than 300 industry representatives and media representatives from manufacturers, agents, technical service providers and post market participated in the event.
In 2021, with the epidemic situation under control, China's economy began to gradually return to normality, but it will still face pressures such as insufficient domestic demand, inflation and unbalanced supply-demand structure in the future. How will the national macro policy strengthen the supply side structural reform, promote digital and green transformation, and enhance the endogenous driving force of economic growth. In the process of facing the challenges, what kind of development prospect will China's construction machinery industry usher in and grasp the more valuable development space in the 14th five year plan in the new development pattern.
In 2021, China's construction machinery market continued its steady growth momentum. However, the development of manufacturers, agents, technical service providers and other parties in the industrial chain is not balanced. In the journey of building a new development pattern and realizing the high-quality development of China's construction machinery to a new level, all parties urgently need to innovate, adhere to the axiom, shape and give play to the core values of all parties, integrate and gather, and jointly promote the overall prosperity of China's construction machinery industry. Only in this way can we make steady progress, surmount periodic challenges and achieve sustainable and win-win development.
Based on these changes in the external and internal value coordinate system of China's construction machinery industry, the organizers set the theme of "2021 China's construction machinery marketing & Post Market Conference" as "adhering to axiom". During the meeting time of one and a half days, the organizers continued the realistic spirit and professional perspective over the years, and focused on the core meaning of axiom and the clear proposition of adhering to it, Explore many opportunities and challenges in the process of adhering to axiom, and continue to contribute valuable and knowledgeable wonderful exchanges, in-depth collisions and solutions.
Speech at the conference - prospect and macro focus on the "14th five year plan"
Mr. Wang Lin, deputy director of the Central Economic Commission of the Democratic Progressive Party and chief economist of Zhenghe Island, brought an analysis entitled "looking at axiom from the 40 year survival code of private enterprises". Wang Lin pointed out that in 2022, the domestic economy will face the risks of COVID-19, the Fed raising interest rates and the downward trend of China's economy. The new era and journey have also begun. How to realize value doctrine in construction machinery industry and enterprises is worth pondering.
During the speech session of the conference, Yang Jianlong, Vice Minister of the industrial economy Department of the development research center of the State Council, made a speech with the theme of "development opportunities of construction machinery in the 14th five year plan - from the perspective of demand side", which revealed the key development opportunities of China's construction machinery industry during the 14th five year plan from a strategic macro perspective, It provides effective decision-making basis for decision-makers to formulate medium and long-term development strategies of enterprises.
Peak dialogue - stick to axiom
In 2021, China's construction machinery industry will develop well and it will be difficult. This era not only gives the construction machinery industry the opportunity to flourish, but also faces challenges such as uneven development of all parties in the industrial chain. The overall high-quality development of China's construction machinery needs to shape and give play to the core values of all parties. Therefore, the organizers of 2021 China Construction machinery marketing & Post Market Conference specially planned this summit dialogue with the theme of "adhering to axiom", in order to help China's construction machinery industry open an innovation Bureau in the changing situation.
The dialogue guests were: Qi Jun, honorary president and special consultant of China Construction Machinery Industry Association, Wen Wu, vice president of Guangxi Liugong Machinery Co., Ltd., Cheng Xiaoming (online), managing director of Hitachi construction machinery (Shanghai) Co., Ltd., Zhou chijun, chairman of Hefei Xiangyuan Construction Machinery Co., Ltd., and Chen Tianyu, CEO of Anhui xiansong Construction Machinery Service Co., Ltd.
Keynote speech - see the sun through the clouds and make suggestions for the "pulse" of the industry
In the keynote speech session, six enterprise leaders and senior experts from inside and outside the industry focused on the internal and external environment for the development of the construction machinery industry and the winning strategy of the construction machinery market competition, bringing guests a wonderful sharing of dry goods.
Mai Jia, chief editor of autodealer, shared the theme of "how car dealers build their own private domain and get customers", which is a stone from other mountains for reference to construction machinery peers. Based on the experience of digital self marketing, private pool establishment and customer acquisition in the field of passenger cars, it provides a reference for the transformation path of the construction machinery industry.
Mr. Luo Dong, CEO of North China lixingxing machinery, made a wonderful speech with the theme of "sticking to value and making friends with time". President Luo pointed out that agents are scarce resources through the thorough analysis and sharing of cases such as persistence in long-term ism and win-win cooperation between caterpillar and agents, and pointed out that manufacturers should clearly answer the questions of "agent-based" or "agent-based" and how agents should continue to create value in the future.
Long Hui, chairman of Jiangsu Lihao Construction Machinery Co., Ltd., combed the context behind the development of the industry with data and experience, analyzed the gains and losses of manufacturers, agents and customer groups, and the dangers and opportunities of the industrial chain, and expounded how agents should make strategic choices in business transformation, "stick to value, go steady and go far".
Ms. Liu Lan, chairman of Guangxi Ruihai Construction Machinery Co., Ltd., took "four dimensions to enhance channel value-added" as the speech theme, and analyzed the four dimensions to enhance channel value-added together with the guests: manufacturer collaboration, team ability, increasing revenue and reducing expenditure and innovation thinking.
Summit dialogue | building a service value coordinate system
After several cycles of adjustment and development, China's construction machinery market has gradually shifted from the incremental market to the stock market. With the continuous decline of new machinery profits, the importance of the post market began to highlight. The Chinese market has the largest equipment ownership in the world, and the equipment utilization rate is higher than other markets. The huge market capacity is an indisputable fact. In the stock market, post market service value creation has become the focus of attention. How can all parties in the industrial chain build a service value coordinate system and accelerate the reform of post market service mode of construction machinery? The summit forum of "building service value coordinate system" was held at the construction machinery marketing & Post Market Conference.
The summit dialogue was chaired by LV Hua, chairman of Guangzhou Juhe Construction Machinery Co., Ltd. the guests were Fei Chunjiang, head of the business department of Komatsu (China) Investment Co., Ltd. (online), Chang Yudong, deputy general manager and general service supervisor of the marketing company of Shandong Lingong Construction Machinery Co., Ltd., deputy general manager of the marketing company of Xuzhou XCMG Mining Machinery Co., Ltd Li Jinwu, general manager of spare parts company, Xi Jun, general manager of Sichuan Zhumao Construction Machinery Co., Ltd., and Yang Huijie, chairman of Hunan weilide Technology Co., Ltd.
Fei Chunjiang, Chang Yudong, Li Jinwu, Xi Jun and Yang Huijie, as representatives of excellent manufacturers, agents and technical service providers in the industry, as the key upstream link of the industrial chain, gradually implement a clearer strategic and tactical layout in the post market, so as to create a new coordinate system of service value of mainstream channels.
The selection of the top ten marketing events in China's construction machinery industry is sponsored by today's construction machinery magazine and Jiangke construction machinery financial media. Since its launch in 2010, it has been successfully held for 11 times, which has received strong support and wide attention from the industry. No matter what the development trend of the industry is, these enterprises are constantly exploring the significance of marketing, developing innovative marketing models and excavating their own marketing competitiveness. They will also continue to innovate and explore on the road of marketing.
? Sany Heavy Industry excavator global Championship celebration
The top ten marketing events of China's construction machinery industry in 2020 outline the marketing context of the main body of China's construction machinery industry. Behind the successful marketing, it also highlights the innovation and progress of the whole industrial chain of China's construction machinery industry in the marketing field.
Top 50 China Construction Machinery Service in 2021
Adhering to the service value of construction machinery, the top 50 Chinese construction machinery service in 2021 was released at the China Construction machinery marketing & Post Market Conference on November 30. Today's construction machinery magazine and construction machinery and maintenance magazine jointly launched the list of "top 50 construction machinery services in China". The selection of China's top 50 construction machinery services aims to improve the service level of China's construction machinery post market, promote the construction of China's construction machinery post market service system, guide the benign, sustainable and healthy development of construction machinery industry services, and provide favorable support for the high-end development of China's construction machinery industry.
Yang Zhifang, President of today's construction machinery magazine, construction machinery and maintenance magazine and general manager of Jiangke construction machinery, released the report on the top 50 service capabilities of China's construction machinery services, which thoroughly analyzed the service status of mainstream channels.
Theme Forum - focus on industry analysis hotspots
Channel value-added, transformation and upgrading
The "channel value-added, transformation and upgrading forum" held on the morning of December 1 deeply discussed how China's construction machinery channels create more value through innovation and the direction of transformation and upgrading of industry enterprises. This forum not only complied with the impact of this round of industry cycle changes on manufacturers, but also explored in the fields of training and digital transformation.
Cao Weiguo, chairman of Zhejiang Liyang Machinery Co., Ltd., delivered a speech with the theme of "risks and response of agents in the major turning period of the industry", and shared in detail the thinking and reform practice of Zhejiang Liyang company in response to the industry transformation. Agents should also return to rationality, return to the utilitarian world view of input-output, and have a long-term business social view. Today we are not studying what to do in the future. We are studying what to do today to have a future.
Deng Wenhui, chairman of Nanchang Bairui Industrial Co., Ltd., shared Bairui's experience in establishing vocational schools and pointed out that running schools by agents can bring value-added to enterprises, facilitate building their own brands and grafting with human resources business.
Yi Yaming, director of Beijing Renke Interactive Network Technology Co., Ltd., brought a sharing with the theme of "supporting channel digital transformation and promoting enterprise cooperation and win-win". In the downturn, enterprises should do post market management through digital transformation.
Yang Chisheng, chairman of Beijing hengri Construction Machinery Co., Ltd., made a wonderful speech on the theme of "how to successfully transform construction machinery agents into service operators in the downward period". President Yang analyzed the peak period of the industry. Why didn't the agent make money? Why can't agents do a good job in the post market? How can agents transform and reduce costs?
Liang Lunheng, chairman of Guizhou hengdaxin Machinery Co., Ltd., made a wonderful sharing with the theme of "Shou Zheng innovation and deepening customer value management". President Liang analyzed the customer's pain points and the profit model of the agent, and believed that the agent should help the customer reduce the time cost and economic cost required for operating and maintaining equipment and develop in coordination with the customer.
Post Market Development Forum
At the "post market development forum" held in the same period, the organizers invited experts in post market remanufacturing, agent parts, core manufacturers of hydraulic parts, legal experts and Internet platform to share their successful experience in these aspects and their thoughts on post market development with guests.
Shi Peijing, vice president of Beijing Tianjin Hebei remanufacturing industry technology research institute and Secretary General of the remanufacturing special committee of China Circular Economy Association, brought a share with the theme of "new progress of China's remanufacturing industry facing the dual carbon strategy". He pointed out that in the "14th five year plan" stage, the state attaches great importance to the remanufacturing industry, the remanufacturing industry has developed healthily, orderly and steadily, and laws and regulations have been gradually improved With a series of achievements in theoretical and technical research, China's remanufacturing engineering has entered a new stage of "focusing on promoting the development of remanufacturing industry".
Qu Wenbin, chief operating officer of the machinery division of lixingxing machinery (Kunshan) Co., Ltd., shared the theme of "market business growth assisted by innovative services". He believes that after-sales service is a foundation for the work of agents. How to lay a solid foundation and meet the needs of society and customers, and the change of competitive situation requires some innovation, which is the problem that agents think about in the after-sales service market.
Lin Wenlong, marketing director of Sikes Hydraulic Technology Co., Ltd., shared a speech with the theme of "market development direction after dealers". In the post market development, dealers should work hard on the operation means and mode: first, the global layout; Second, we should form competitive differentiation; Third, we should integrate development and meet the basic needs of customers with a series of services; Fourth, services should be standardized.
Zhang Yaomin, partner of Jiangxi qiuzheng ward law firm, brought a sharing with the theme of "how the civil code promotes the cooperation of manufacturers in the construction machinery industry". Lawyer Zhang Yaomin shared the pain points and difficulties in the current settlement of differences in manufacturer cooperation, and pointed out that the civil code should be correctly applied in the era of "Civil Code", It can effectively avoid or solve the differences arising from the cooperation of manufacturers.
Feng Gang, general manager of the robot Home Information Technology Co., Ltd., shared the theme of "exploring the post market efficient operation mode of construction machinery". President Feng analyzed how to understand the main dimensions of post market operation and operation. He believes that in order to position the post market operation of construction machinery, we must talk about operation from the perspective of customers.
With the successful conclusion of China Construction Machinery & Post Market Conference in 2021, this grand event integrating mainstream manufacturers, core agents, key technology service providers and representatives of all parties in the value chain in the field of circulation from China's construction machinery industry has also come to a successful end.
With the rapid development of new machine sales in recent years, in the huge incremental market, how have you been through the hard work of market service after cultivation? "2021 China Construction machinery marketing & Post Market Conference" looks back on the original intention of its establishment, bravely assumes responsibility, and answers and solves this major proposition to a certain extent.
Be prepared for danger in times of peace and move forward bravely. China's construction machinery industry is facing the pressure and challenges of the downward cycle. The successful holding of this conference has enabled the majority of manufacturers, agents, technical service providers and other colleagues to strengthen their confidence, gather consensus, pool joint efforts and explore new growth opportunities in the changing situation, Work together to achieve high-quality sustainable development in the marketing and service field of China's construction machinery industry.
