In the first four months of 2022, the domestic heavy truck market continued the fatigue in the last few months of last year, and the demand has not improved. In addition, the epidemic spread in many places has a very obvious impact on the automotive industry chain. The terminal sales of tractors have never exceeded 20000 vehicles / month, and the average actual sales from January to April are less than 15000 vehicles.
In May, the impact of the epidemic situation was significantly better than that of the previous two months, but the demand side was still "not awesome". Coupled with the high base in the same period of last year, there was no doubt that the heavy truck and tractor market continued to decline in May. So, did the tractor market decline in May? Is there anything else worth paying attention to?
In May, 19700 tractors were actually sold, the highest monthly sales volume in the year
According to the latest terminal sales data obtained by the first commercial vehicle network, in May 2022, domestic tractor sales were 19700 units (traffic compulsory insurance caliber, excluding exports and military products, the same below), with a month on month increase of 49%, a year-on-year decrease of 70%, and a decline not small compared with the previous month (-83%). It is worth mentioning that the terminal sales volume of 19700 tractors in May was the highest single month sales volume in the year, and the 70% year-on-year decline was also the smallest decline in the previous five months, which could be regarded as a "light" in the darkest hour of the industry. However, this "light" is extremely dim compared with the same period. In May this year, the terminal sales of 19700 vehicles were about 47000 less than that of the same period last year, less than 30% of the sales of the same period last year. The tractor terminal market has experienced "five consecutive declines" in 2022.
In fact, it is not surprising that the tractor market continued to decline in May. On the one hand, the base of the same period last year was too high (66700 units, the fourth highest monthly sales volume in 2021); On the other hand, it is also the main reason - demand. Although the impact of the epidemic has weakened, it is difficult to stimulate too much demand in the continuously depressed logistics and transportation market.
It can be seen from the sales volume of tractor terminals in the past three years that it is no exaggeration to use "close to the ground" to describe this year's tractor market, which is only higher than the sales volume in February 2020, which was severely hit by the epidemic. In May this year, the sales volume of 19700 tractors accounted for about 45.2% of the total terminal sales volume of the heavy truck market (an increase of 7 percentage points compared with 38.19% in April). After the proportion of tractors in the total terminal sales volume of the heavy truck market fell below 40% for two consecutive months, it again exceeded 40% in May. From January to May this year, the terminal sales volume of tractors in the total heavy truck market accounted for about 41.2%.
In terms of figures alone, although 19700 units have created the highest single month sales volume in the tractor terminal market this year, the monthly sales volume of less than 20000 units is still undeniably excellent. From January to May this year, the average monthly sales volume of the tractor terminal market was less than 16000 vehicles. You know, in the second half of last year, when the heavy truck market fell for six consecutive years due to the switching of national six laws and regulations, the average monthly sales volume of the tractor terminal market was also close to 30000 vehicles. However, considering that the impact of the epidemic has not been completely eliminated and the terminal demand continues to be weak, it is not easy for the tractor terminal sales volume in May to increase by 49% compared with that in April.
Jiefang's monthly share exceeded 30% for the first time, and Hongyan entered the top six in the year for the first time
As a must for military strategists, tractor has always been the most competitive segment in the heavy truck market. When the whole industry goes down, enterprises are more active in competing for the market, and the monthly ranking changes every month. According to the data obtained from the first commercial vehicle network, in May, the terminal market of tractors decreased by 70% year-on-year, 13 percentage points narrower than that of the previous month (-83%), and the year-on-year decline of mainstream tractor enterprises reached double digits; As in the previous two months, the tractor market in May continued to have no record of year-on-year growth, and the tractor market has experienced "full decline" for three consecutive months.
In May, no enterprise in the tractor terminal market continued to sell more than 10000 vehicles, and the sales of Jiefang, heavy truck, Dongfeng, Futian and Shaanxi Automobile exceeded 1000 vehicles, all of which exceeded 2000, with 6032, 3409, 3183, 2634 and 2164 actually sold respectively.
In May, the mainstream enterprises in the tractor market suffered a double-digit decline. Many enterprises experienced a year-on-year decline of more than 70%. The sales volume of the enterprises with the most serious decline among the top ten in sales fell by 75% year-on-year in May; However, a number of enterprises, such as Jiefang, Futian, Universiade, XCMG, Hanma technology and beiben, also saw a year-on-year decline in May, which was lower than the 70% decline of the industry as a whole, outperforming the "overall market". It is worth mentioning that enterprises such as Futian, Universiade, Hanma technology, XCMG and beiben have outperformed the "overall market" of the tractor market for five consecutive months this year.
The first commercial vehicle network noted that, in the same pace as the 49% month on month growth of the tractor market, the performance of mainstream enterprises in the tractor market in May was significantly better than that in April. Nine of the top ten enterprises in sales achieved growth month on month, and many enterprises increased by more than 50% month on month. The highest month on month growth was SAIC Hongyan, which ranked sixth in the monthly sales list in May, with a significant increase of 128% month on month, which was also the first time that SAIC Hongyan broke into the top six of the monthly list this year.
In terms of market share, in May, the top ten enterprises in terms of tractor terminal sales accounted for 97.4% of the total market share, and the enterprises after the top ten only sold more than 500 vehicles in total. Among them, the monthly share of FAW Jiefang, which ranked first, reached 30.66%, and the monthly share exceeded 3% in the tractor market in May alone. The monthly share of 30.66% was also the month that Jiefang had the highest monthly share in the tractor terminal market this year (also the first month that its monthly share exceeded 30% in the year). The cumulative share of Jiefang in the tractor terminal market from January to May this year has reached 28.80%; The monthly shares of heavy duty truck, Dongfeng, Futian and Shaanxi Automobile, which ranked second to fifth in monthly sales volume, also exceeded 10%, respectively 17.33%, 16.18%, 13.39% and 11.0%. The total shares of the top five enterprises reached 88.56% (slightly larger than the 88.2% in April). Top5 in the tractor industry continued to lead the large forces with great advantages.
The ranking of the first five months has changed every month. New energy or "stirring" the industry pattern
From January to May this year, the cumulative actual sales of tractor terminals were only 78900, a year-on-year drop of 79%, a net decrease of 291000, only 21% of the cumulative sales in the same period last year, which was only about equivalent to the sales in one month in April last year. After May, the ranking of tractor terminal sales from January to May this year has changed greatly compared with the ranking at the end of 2021: Foton Motor, which ranked fifth at the end of 2021, temporarily ranked fourth in the industry after May; Dayun heavy truck has risen from the 8th place at the end of 2021 to the 6th place in the current industry; Last year, Hanma technology, which fell short of the top ten in the year-end ranking, has outperformed the "market" for many months, and now ranks 9th in the industry.
In terms of market share, compared with the same period last year, 7 of the top 10 enterprises in terms of cumulative sales from January to May this year achieved growth. The most obvious growth was in Foton, Universiade and Dongfeng, up 2.38, 1.09 and 1.02 percentage points respectively; The cumulative shares of Hanma technology and XCMG heavy truck increased by 0.92 and 0.77 percentage points respectively, making them the other two enterprises with significant cumulative share growth; In addition, the cumulative shares of FAW Jiefang and sany group increased by 0.08 and 0.07 percentage points respectively.
The change is also reflected in the ranking. Compared with the same period last year, only Jiefang, heavy truck, Dongfeng and 314 of the top ten enterprises with cumulative sales from January to May this year remained unchanged; The ranking of Futian, Universiade, XCMG and Hanma technology rose. Among them, Universiade rose two places to No. 6 in the industry from No. 8 in the same period last year, Hanma technology rose from No. 10 in the same period last year to No. 9 in the current industry, Futian rose one place to No. 4 in the industry, and XCMG rose from No. 11 in the same period last year to No. 10 in the current industry. Of course, there is a decline when there is an increase. There is also a decline in the industry ranking of more than one enterprise from January to May this year compared with the same period last year.
The first commercial vehicle network noted that from January to May this year, the sales of new energy heavy trucks in heavy truck terminals accounted for 4%, while in the field of tractors, the proportion reached 5.89%. Of the 78900 tractors listed in China this year, 4648 were new energy tractors. According to the observation of the first commercial vehicle network, from January to May this year, almost all mainstream tractor enterprises have listed new energy tractors on the road. Among them, beiben tractor has the highest proportion of new energy, reaching 80.0%; XCMG heavy truck and Hanma technology ranked second and third respectively, with new energy tractors accounting for 75.39% and 60.52% respectively. These three enterprises with the highest proportion of new energy tractors happened to be the top 3 enterprises in the cumulative sales of new energy tractors from January to May this year; In addition, the proportion of new energy tractors of SAIC Hongyan and sany also exceeded 30%, reaching 32.58% and 32.07% respectively.
Among the top5 enterprises in the tractor industry, Futian new energy tractor accounted for the highest proportion, reaching 4.19%. It is worth mentioning that among the top5 enterprises in the industry, Dongfeng, heavy truck and Shaanxi Automobile increased the proportion of new energy tractor models from January to May compared with that from January to April.
From January to May this year, most of the enterprises with high proportion of new energy in tractor sales achieved the improvement of industry ranking or market share. Take Hanma technology as an example. From January to May this year, Hanma technology sold 1160 tractors in total, a year-on-year decrease of 43% (the smallest decrease for mainstream enterprises), and the cumulative share increased by nearly 1 percentage point compared with the same period last year. The industry ranking rose from the 10th place in the same period last year to the 9th place in the industry. The proportion of new energy tractors actually sold by Hanma technology this year reached 60.52%, and the new energy tractors contributed a lot to the above "improvement" of Hanma technology. In addition, SAIC Hongyan tractor ranked among the top six in the monthly list in May because of its good performance of new energy tractors (518 Hongyan tractors were sold in May, including 265 new energy tractors, ranking first in the monthly list of new energy tractors).
Concluding remarks
In 2022, the competition in the field of tractors has been extremely fierce since the beginning of the year. After five rounds of fierce competition, the market pattern has quietly "changed"; On the other hand, the competition for the tractor market this year is not only the competition for traditional models, but also the competition for new energy models is attracting more and more attention. At present, the "dominant" enterprises in the field of new energy tractors have begun to stir up the industry pattern of the tractor market. Sany and Hongyan took turns to "top" in April and may.
In May, the tractor terminal market grew month on month, and created the highest single month sales volume in the year. The monthly ranking also changed again, which can be described as a lot to see. Will the tractor market perform better in June?
