China's industrial vehicle industry has a history of more than 60 years since the birth of the first 5-ton internal combustion forklift in 1958. This is a relatively mature industry. In this mature industry, the competition is becoming more and more fierce. Then, whether the competition of forklift machine manufacturers in the market is still mainly reflected in the competition between products, whether the customers will buy the product with good quality, low price and meeting the needs of customers, so that the enterprise will win. If not, what better way is there.
Importance of supply chain
Under the current condition of large-scale industrial production, the complete machine manufacturers in the industrial vehicle industry have done a relatively perfect job in the internal management and production of the enterprise, while there is little difference in product quality and material consumption in the same industry, that is to say, there is a trend of convergence among the complete machine manufacturers in the industrial vehicle industry; At the same time, the market competition is more intense than before, and customers have higher requirements for products. However, many forklift manufacturers rely on the price war to win the market, but the result of the price war makes the enterprise profit thinner. How can we further gain market competitive advantage? It seems that tapping the internal potential of the enterprise is far from enough. Therefore, forklift giants focus on external suppliers and suppliers, hoping to minimize the cost of the whole product chain while ensuring product quality through cooperation with suppliers and suppliers, so as to further enhance the final market competitiveness, In this way, the supply chain is very important.
On April 10, 2018, the Ministry of Commerce and other eight departments issued the notice on carrying out the pilot of supply chain innovation and application (hereinafter referred to as the notice), which carried out the pilot of supply chain innovation and application nationwide. Under the continuous release of heavy policies by the state, the supply chain has ushered in great benefits. In the past two years, the supply chain of the forklift industry has been affected by the development of the supply chain of raw materials, including the forklift industry.
The supply chain reflects the core competitiveness of an enterprise
The so-called supply chain is an organizational form that takes customer demand as the guide, takes improving quality and efficiency as the goal, and takes the integration of resources as the means to realize the efficient coordination of the whole process of product design, procurement, production, sales and service. It can be seen from these that the supply chain is an efficient and collaborative network chain structure composed of suppliers, manufacturers and distributors. With the development of information technology, the supply chain has developed into a new stage of intelligent supply chain deeply integrated with the Internet and the Internet of things, and ushered in a new historical mission. Supply chain innovation and application is conducive to promoting integrated innovation and collaborative development, and promoting cost reduction and efficiency and supply-demand matching. It is also an inevitable requirement for an enterprise to enhance its international competitiveness. The development momentum of supply chain is irreversible. In addition to products, services and channels, the supply chain is also an indispensable part of the competition among forklift manufacturers. Industry insiders said in an interview with zhongcha.com: building a perfect supply chain system will become the key to the success of domestic forklift manufacturing enterprises, because it reflects the core competitiveness of an enterprise, which is the real reason for the industrial vehicle industry giants to accelerate the layout competition.
How to carry out supply chain management
In terms of supply chain management, forklift giants have Eight Immortals crossing the sea, each showing their magic power. How to fully sort out and effectively transmit the information through the information system, so that the enterprise's resources can be reasonably allocated and utilized in purchase, storage, production, marketing, human, financial, material and other aspects, so as to improve the operation efficiency of the enterprise; How to build a network of processes and resources from raw material procurement to providing products or services to final customers through transportation; How to protect the supply chain from various threats to ensure business continuity, minimize business risks, maximize return on investment and business opportunities, etc., in terms of strategies, processes, procedures, organizational structure and software and hardware functions to ensure that the specific security and business objectives of the supply chain are met, and how to cooperate with other business management processes. The competition between supply chains has become an important part of the game of forklift giants.
Throughout the whole industry, whether domestic or foreign forklift giants, while focusing on and deeply cultivating the main industry of industrial vehicles, they strengthen supply chain safety management to ensure the product quality of key parts and the timely supply of high-quality products. In the game between forklift giants, the decisive victory also depends on the supply chain. I wonder if you feel the same about it.
