Due to the promotion of large-scale infrastructure construction in China, the output of excavators in China in 1994 was 2150, and by 2001, it had increased to 12569. But with the strong offensive of foreign brands, the sales volume of China's local brand excavators has declined rapidly, and the market share has dropped from 95% to less than 5%. Under the impact of foreign capital, six major domestic excavator backbone enterprises have been withdrawing from the market or being bought and sold by foreign investors. Famous brands such as Shang Jian, Changjiang and Bei Jian have basically disappeared in the industry. The domestic excavator industry is almost completely annihilated. The main factor that leads to this situation is that in addition to foreign investment, the domestic excavator has been too low for a long time. It is also the main factor that the technical performance and the reliability of the work are difficult to be recognized by the users. Therefore, despite the low price of domestic excavators, it is still impossible to compete with foreign brands. In view of this disease, improving the strength and quality of new product development has become an inevitable outlet for domestic enterprises to survive.
The domestic construction machinery enterprises represented by Liugong, Yuchai heavy industries, 31 heavy machines, Shan He intelligent and Xiamen industrial enterprises are rising in the process. The predecessor of Liugong group is Liuzhou engineering machinery plant. In September 1958, the East China Iron and steel construction plant in Shanghai moved to Liuzhou, Guangxi, and the Liuzhou construction machinery plant was established. In July 1, 1960, Liugong successfully launched a 80 horsepower crawler bulldozer, which opened the history of production engineering machinery. In 1990, Liugong started developing hydraulic excavators, and in August 1992, the WY40 crawler excavator was successfully manufactured. In November 1993, Liugong was listed in the Shenzhen Stock Exchange. The funds raised by the stock market provide energy for Liugong to continue product research and development. From 1994 to 2001, in the case of domestic excavator enterprises falling into a low valley, Liugong has become one of the few local brands that still carry out the development of excavator products. In May 1996, Liugong WY20 crawler excavator was appraised at the provincial level. In August 2000, Liugong WY30 crawler excavator and WY20 improvement were successful. In 2002, the domestic excavator market expanded rapidly. Liugong decided to invest 74 million 110 thousand yuan to build an annual output of 1000 excavator projects. At that time, 95% of the domestic excavator market was occupied by foreign brands, and the local brand market recognition was very low. The risk faced by Liugong could be imagined.
In April 2003, the monthly output of Liugong excavator broke through 50 units for the first time, and new models such as CLG920C and CLG922C were introduced. Among them, the CLG906 excavator with full power load sensing control has obtained the pass to enter the European market through the European Union CE certification. In 2005, in the case of the slowdown in the national macro-control market demand, the annual output of the Liugong excavator was 907, and 841 (79 of them exported) were sold, and the domestic market share was 2.9%. In 2006, sales of Liugong excavators increased by 59% over the same period last year, reaching 1337 units, and the Liugong excavator Co., Ltd. was officially established. In 2007, the sales of Liugong excavators were 2115 units, nearly doubled over 2006; the domestic market share was 3.5%, over Volvo and ninth in the industry; and a series of 4-35 tons of products were formed. Except for willow workers, the output of excavators of 31 heavy machines, Yuchai heavy industries and Shan He intelligent enterprises exceeds the "1000 life and death line". The domestic brand of excavator has been almost completely annihilated.
In April 2008, the Uzbekistan national leasing company signed a contract with Liugong to buy 126 excavators, which is the largest export order of our native excavator brand. In those days, Liugong excavator sold 2579 units, and sales for the first time exceeded 1 billion yuan, reaching 1 billion 90 million yuan. In 2009, despite the global financial crisis, the Liugong excavator continued to grow rapidly, and its production and marketing exceeded 3000 for the first time, an increase of 23% over the same period last year. From the open data, the sales structure of Liugong is dominated by medium dug, and the proportion of small dug is about 30%. The main models include three types of general control, full power electronic control and low emission, and the price is about 23-130 million yuan.
Compared with large and medium-sized excavators, the small excavator market is the four one, and has already formed a three dimensional stand of Korean, Japanese and Chinese manufacturers. Korean modern and Doosan (long Daewoo) have long occupied the top three of our small dig sales. Kubota, Takeuchi, Yanmar, Kato and other Japanese digs are advanced technology, occupying nearly 3 of the market share. China's local small dug enterprises mainly have jade, mountain and river intelligence, Shandong all friends, Fukuda ralvo, Liugong, Shandong liyde, Xu Wa and so on, occupy nearly 4 of the market share. Yulai is the No. 1 small dug brand in China. In 1989, it developed the first domestic small excavator. At present, it has formed 16 types of excavator products such as YC13-YC360LC and so on. It has a strong competitive power in the domestic and foreign markets. In 2008, Yuchai excavator exported 952 units, ranking first in China. Since 2001, Shan River intelligent has entered the small dig market, and has become a rising star rapidly. In early 2008, Shan River intelligence raised 499 million yuan to build 5000 small construction machinery projects, and began to enter the medium-sized excavator market.
