In 2017, can be said to be the China engineering machinery manufacturers "bumper", especially in the "The Belt and Road along the market layout, manufacturers Chinese depth is accelerating. Its overseas orders have been fruitful and have achieved rapid growth. According to the statistics of the General Administration of customs, the export of China's construction machinery products reached 20 billion 100 million US dollars in 2017, breaking through 20 billion US dollars for the first time, up 18.5% from the same period, and the trade surplus reached 16 billion 19 million US dollars.
The export performance of the rainbow is witnessing the meticulous industrial layout and grand blueprint of the enterprise. Based on the fierce competition in the overseas market and the ability to attack the city, what are these "going out" construction machinery enterprises relying on?
For more than 30 years in the international market, Xugong continued to maintain the first export of the industry. Now more than 40 molecular companies and offices, more than 300 distributors and more than 500 contractors have been established. The products have been sold to 177 countries and regions. These brilliant achievements are inseparable from Xugong's excellent products and excellent service.
Create a model of "going out" with the standard of excellence technology
Its sales volume of loaders and cranes has achieved a qualitative leap, and has always maintained the leading position in the export industry. Sixty years of product technology precipitation, with high quality products and perfect service, Xugong has created high-end product image overseas. 2017 "Xugong Belt and Road Initiative along the country's contribution is more than 70%. Products with high added value and high technology have achieved great breakthroughs in exports. Flex its muscles, proudly stand in "The Belt and Road strategic layout.
Layout localization service becomes the golden key to open up overseas.
Apart from its outstanding quality, Xugong can have the reputation of going out of the sea and also from the global service marketing system. In order to develop and develop adaptable products according to the needs of different countries and different regions, Xugong's overseas layout is based on the principle of R & D near the customer. Ensure that the "localization" service is timely and effective. At the same time, the professional team should be stationed to track and protect, and provide the attentive service. Until now, Xuzhou in "The Belt and Road along with 116 first grade distribution outlets, 73 spare parts outlets, 24 offices, 11 manufacturing plants and KD plants.
The stage extends as far as the heart goes. The 31 stage of ambition is towards international enterprises and never stops the pace of "going out". With the wind "The Belt and Road, 31 overseas pace but some out of the ordinary. In 2017, Xugong's overseas export business increased by 80%, and its revenue accounted for 30% of the total revenue.
Create a strategy of "embrace the sea" and establish a unique competitive advantage.
To build an international strategy is not a barbaric conquest, but a win-win relationship and the establishment of a community of destiny. Therefore, in Belt and Road Initiative initiative, 31 innovation, creating a global multi field hold together the sea strategy. The joint working group has been set up in India, China, and the third country in India, China, and the third country. The combination of strong and strong strength, the realization of complementary advantages and the sharing of technical resources. Whether brand or strength gives the company great value.
Wang Ming once said: when the traditional manufacturing industry and the Internet information technology combine, it is equal to the enterprise's wings.
In order to upgrade the manufacturing industry to a new level of "intelligent manufacturing". 31 the annual R & D costs are 5% - 7% of the year's sales revenue. 31 in Germany, the United States and other overseas bases have set up R & D centers, using global research and development forces to improve the technological innovation capability. Build up 31 competitiveness in the international market with intelligence. In 2007, the "M2M remote data acquisition and monitoring platform based on the Internet of things technology" was established, and the "magic bean barn" innovation center was established in 2 billion, and then 19 well-known enterprises such as the United Baidu and Jingdong established the "IntelligencePlus intelligent industry alliance", which aims to make "intelligent technology" really fall into the deep industry. Finally, we conquered the international stage with intellectual products.
Ten years of deep ploughing, ZOOMLION continued to increase the pace of "going out" and opened a whole day in the international market. In The Belt and Road strategic concept, ZOOMLION said: in order to improve the international competitive advantage, go into "" going out "is more important than!
The overseas thinking of returning to Innocence: we can walk out in order to go out.
As the Chinese equipment manufacturing enterprises, ZOOMLION actively practice The Belt and Road initiative can be seen in the "going out" blueprint, the current ZOOMLION has been formed across Europe and Asia, the three continents overseas production base, including the Italy CIFA Industrial Park, industrial park, ZOOMLION Germany M-TEC Belarus production base Wait. These achievements can not be separated from the strategic ideas of ZOOMLION "walk in", such as the Chinese capital and the local construction and sale platform, including mergers and acquisitions, on the one hand, to improve the advantages of R & D, marketing and localization after sale service network, on the other hand, to accumulate China's global supply chain resources to further improve the global layout of ZOOMLION. The overall guarantee of ZOOMLION's overseas business is sustainable, quality and steady growth.
The overseas strategy of gathering strength: focusing on localization is the king's way.
Internationalization is actually localization. The faster the localization goes, the more internationalized the enterprise will be. On the one hand, ZOOMLION takes advantage of the new opportunity of the "Silk Road" of the sea and land to focus on 22 key countries, strengthening channel construction and management of large customers, intensive cultivation, and ensuring the quality and efficiency of the business. On the other hand, ZOOMLION takes the subsidiary company's entity operation as the goal of localization, and speeds up the construction of subsidiaries and spare parts center libraries. Step by step the localization and management of personnel, finance, sales, service and spare parts support of the foreign and foreign subsidiaries to ensure that the subsidiaries are made in order to better serve the local market.
The bottom of the sea is not only the quality of China's manufacturing, but also the careful escort of these leading enterprises. The future, expect more companies to grow out, let Chinese manufacturing and Chinese made, deep into the root Belt and Road Initiative countries along the capillary.
