In December 20, 2016, the fifth Hitachi construction machinery (Shanghai) dealer brand conference (hereinafter referred to as HCS dealer brand conference) was held in Shanghai. At the meeting, distributors from different parts of the country have sincere communication, share experience, exchange opinions, accumulate wisdom and energy for the next stage of cooperation and development, and all representatives of the participants benefit a lot.
As an internal exchange activity of the Hitachi building China business group, the HCS dealer brand conference has been held 5 consecutive sessions since 2012, aiming to publicize brand activities and CSR ideas to 24 dealers in China and Hongkong, to enhance the relationship between dealers and HCS, and to optimize cooperation. With the help of this platform, HCS conveys the relevant information of brand management to the national dealers, including brand management objectives, sales promotion, CSR management, promotion of image and reputation, so as to make the brand connotation of Hitachi build machine and the depth of enterprise culture of each dealer to achieve common win and win-win.
At this meeting, the HCS brand management leader and the dealer representative conducted the PPT demonstration respectively, sharing the successful experience in brand building, brand management, business promotion, CSR and so on. The participants also discussed and combed ideas on the topics of common concern and provided useful references to each other in order to achieve sales and brand. The great progress of construction. A representative of the distributor for 3 consecutive years said: "every HCS brand meeting is very rewarding, and the experience of the colleagues is very enlightening to our work." At the same time, consistent with the HCS brand management philosophy, for the long-term development of the company is also very important.
Hitachi has always attached great importance to the contacts and cooperation with distributors all over the world and has established a trust cooperation mechanism. At the beginning of each year, the Hitachi construction organization held a conference on China's agency stores, summed up its commendation, and worked together with national partners to make new goals. The annual distributor service skill competition has become a platform for deepening exchanges and raising the level of service, so that dealers can change from a single sales company to a comprehensive service company. In addition, in a number of CSR activities held by Hitachi construction machine, there are no lack of dealer volunteers, and the building machines all over the country are showing an increasingly strong solidarity.
HCS director of the conference said that the HCS dealer brand meeting will continue to be held year by year to provide valuable brand management for all dealers so that they can be used in daily management to achieve common progress and continuous development with HCS.
