After decades of development, China's construction machinery industry has nurtured a large number of enterprises with strength and scale. In the process of internationalization, the brand awareness of these enterprises is gradually enhanced, and they are committed to developing the international market of their own brands by means of many means.
China's industry brand and enterprise brand to the international market is an important step for China's industry to become stronger and stronger. Gao Yuanyuan, the Minister of the Chinese Embassy in France, said Gao Yuanyuan hoped that international professional purchasers, users and media can experience and experience the product performance of Chinese engineering machinery through international exhibitions and other international exhibitions, and understand the technology and excellent brand of Chinese engineering machinery.
At the conference, the representatives of 8 leading enterprises of China National Machinery Industry Group Co., Ltd., Xugong Group and mountain and river intelligent equipment group have shared the issues of R & D, intelligent manufacturing and after-sales service system in the brand building.
R & D is the technical guarantee for the construction of enterprise brand. Chinese construction machinery brand enterprises continue to attach importance to R & D and enhance the core competitiveness of enterprises. Wu Peiguo, chairman of China National Machinery Industry Group Co., Ltd., said that, relying on the technical advantage of the Tianjin Engineering Machinery Research Institute, the only National Engineering Machinery Research Institute of China, the national machinery Heavy Industry Institute has established the National Institute of heavy industrial engineering, and has made full use of the technological accumulation of its enterprises for nearly a hundred years. The world's largest horse power leveler, the world's largest electric drive bulldozer and road press, the largest tonnage wheeled bulldozer in China, unmanned remote control garbage compactor and other leading engineering machinery products have become the representative of China's manufacturing strength. Yong Mao Construction Machinery Co., Ltd. jointly established a technology research and development center with Harbin Institute of Technology in 2009 to work together on the development and design of cranes. At present, Yong Mao construction machinery has applied for YMD and has received more than sixty patents, such as self-adaptive slewing mechanism, rope supporting trolley and so on. Localization is an effective way to promote brand and take root in overseas market. With the expansion of the international market, more and more construction machinery enterprises choose to close to the end users to set up R & D, manufacturing and sales agencies overseas. For example, in addition to setting up a sales and service center in Europe, the smart equipment group is building a European R & D center and manufacturing base to provide platform support for European customers to improve their product adaptations. Liugong group has set up a European R & D team in stowlovia, Poland, and close to the market to get one hand in time to reduce the product development cycle of Liugong by 30%. Xugong Group General Manager Yang Dongsheng said, "The Belt and Road Xuzhou in participation in the process of building the production of local sales, uphold the principle of localization, adhere to the" localization "of integration and development, provide marketable products and complete sets of equipment for" The Belt and Road along the country's customer solutions.
Intelligent manufacturing is the quality assurance of product brand. Tan Shunhui, chairman of China Railway Engineering Equipment Group Co., Ltd., said that the China railway equipment is focused on the development of the roadheader, and it has set up the big data center of the roadheader and the cloud computing platform, and has always led the development direction of the driving machine industry. Mountain Engineering Machinery Limited by Share Ltd also attaches great importance to the development of information and intelligence. In this exhibition, the company launched the SD32-8 Modular Intelligent bulldozer. This year will increase research and development investment, through product support, channel construction, brand promotion, information, service promotion and quality assurance and other measures to build customer value chain.
Besides the sales of quality products, a perfect after-sales service system can also ensure customers' recognition of brand recognition. Yong Mao, the general manager of the company, said that Yong Mao has established an international service network with the center of the mainland, Hongkong, Singapore, the United Arab Emirates, Finland, Australia, Russia and other countries and regions. These after-sales service centers provide high quality and quick service and accessories for the location and surrounding areas, and "24 * 7" all weather for overseas customers. For the development of "The Belt and Road" has been set up in the market, Xugong Group "The Belt and Road" along the more than 100 level distribution outlets and spare parts outlets, more than 20 offices. The future, XCMG will improve in the "The Belt and Road along the market after the construction work, to" The Belt and Road along it easier for customers to enjoy one-stop customer service service xugong.
According to the introduction, the "China engineering machinery brand publicity area" was set up during the Paris INTERMAT2018, and through the Chinese engineering machinery propaganda film and model demonstration, the prototype demonstration, "China Engineering Machinery report" published in 2018, fully demonstrated the mature research and development system and advanced intelligence of Chinese engineering machinery enterprises. Production equipment, superior product performance and quality, and perfect after-sale service system.
Vice President Wang Guiqing said in the "CCCME, The Belt and Road" infrastructure construction, Chinese engineering machinery enterprises are willing to provide high-quality, cost-effective services. The mechanical and electrical chamber of Commerce will build more platforms to let the world understand the development level of China's construction machinery industry and excellent enterprises and brands in the industry.
