China's macroeconomic forum is expected to return from 18.3% in the first quarter to 5.5% season quarter from the first quarter. In the second half of 2021, GDP growth slows down, reducing liquidity, what does a large-scale enterprise require policy to go to the leverage to the tower rental industry? What impact will the industry will receive?
In the past period, everyone can feel deeply, the adjustment of the national generic needle is deeply influenced by every industry, real estate, education, finance, and Internet is changing. Dragon turns around, the influence is not only the monopoly industry, and each industry will participate in this national innovation in different depths. The industry's rental industry is also affected by industries that have been bonded to real estate, financial depth.
With the history of the sickness: the impact of vibration in the 2018 financial industry on various industries
Looking back in 2018, it is like a cold winter, in the introduction of the new regulations, the overall environment of the financial to the leverage, the problem is not that the privatous small and medium-sized enterprises that have a wind blowing, which is involved. Many is listed companies, and even national enterprises.
National macroeconomic regulation policies have increased the difficulty of corporate financing from loose steadyness and financial dealing policies. The macroeconomic policy is steady from loose steadyness. It is essentially relatively tightened. The credit environment of the entity economy has increased, and the difficulty of obtaining loans from banks has increased, even a large number of phenomena for extract of physical enterprises. If the company's liabilities The rate is relatively high, or there is a joint warranty, once the market fluctuates, it is easy to have a debt crisis.
Under the conditions of excellent external environment, the result of excessive debt is that the company has worked hard for a year, and most of the number is working for civil lending capital and bank financial institutions. Although the company is temporarily insured, as long as the external environment is The unfavorable direction has a fluctuation. The business performance has declined. Enterprises with high debt are likely to appear creditors to recover debts, banking compressions, funds chain breaks, and enterprises are fully caught in the operational crisis.
The stone of the mountains can attack jade: the commercial core of the world's largest rental company
Throughout the road of development of the Tower machine rental industry in Europe and the United States, you can find that the shareholder premium and bank liquidity premium will earn a poor interest, and the "financing" leasing company will eventually be eliminated by the market, the core competitiveness of the leasing company. It should be a "real lease" that is carried out around the lease itself, and the business model needs to be close to the business lease of "lease".
Domestic leased companies have not yet formed a business that occupies the market dominant, and there is a foreign market in foreign markets, with a large-scale big thing that is a US $ billion, an asset scale nearly 10 billion US dollars. US joint leasing is the boss of the US stock market in the past decade, from the listing to now, from the bottom of $ 2.5 to the current $ 340, the share price has increased by nearly 100 times, even the household name, Amazon, the Amazon does not meet this achievement .
Joint leased business coverage:
Device rental
2. Sales of second-hand equipment
3. New equipment sales
4. Industrial Solutions & Professional Solutions
In a fiercely competitive US market, joint leasing is growing with a 10-year-old speed as the world's largest construction equipment rental company. Excellent choice, making its comprehensive utilization rate of up to 69%. In-internal management, joint leasing uses a relatively unique life cycle method to maintain inventory, and determines the best time to dispose of assets through its own big data. Most of the units of joint leasing will be disposed after lease, thereby recovering a part of the cost.
According to the company's equipment management report, the cost of the procurement equipment is the highest, and the total cost of the actual holding of such equipment is only 60% of the procurement and maintenance costs. Excellent business philosophy plus the choice of choice makes the joint leasing in the entire lease market.
When the desire of the Sister, the desire is from the situation: reading the national policy to the machine
From 2020 to 2023, global liquidity is in a big abutment point. The slope of this turning point is not steep, and the policy turns is relatively gentle, and the fluidity has experienced three processes respectively: the end is loose, normalized, gentle.
It is estimated that the Fed will gradually withdraw from the easing policy in the second half of this year, which will continue until 2022. China has sufficient foreign exchange reserves to deal with foreign exchange fluctuations, but China's real estate bubble is also very high. So, in order to prevent foam risks, China will also be tightened in advance. Enterprises and investors need to reduce the leverage in advance, try to maintain sufficient fluidity to cope with the uncertainty of the market.
At the same time, China emphasizes fair, advocating collective, and social interests. In the past, China embedded the strategy of the richest richest, and from now on, China's goal would be to let everyone rich, from Zhejiang officially built a common prosperity demonstration zone, this step is actually In the implementation process. From recently, the pressure of the Internet monopoly enterprises, educational institutions and real estate, liberate the pressure, release vitality, is the important ring.
In order to reduce the burden of the whole, real estate will first be controlled, in addition to restrictions, real estate companies are more difficult to get bank loans, which will give profound impact on all practitioners in the construction industry. In the past, real estate helped China quickly realize urbanization, and future real estate markets were developed, but they must follow economic development and market demand. And people's vision and needs for improving living conditions. It is not to say that the real estate company has no development prospects in the future, but it may not be easy to imagine the development of the previously high quality level.
In addition to giving the people, the company is also the same strategy. With the deepening of the reform, most companies that rely on leverage finance will slowly marginalize, and companies that truly improve services and products will take the front line.
Jizheng position is correct: the deterioration of the decocation
Going back to the tower rental industry, it is also necessary to consider market regularity, but also the growth period is still a return period, but also to see the country's big situation, and it is always uncommon.
As the tower rental enterprise, in addition to the need for gradually degrading levers, the value of the tower should also be re-examined. As the largest asset of the tower machine rental enterprise, the product of the equipment is the most important indicator of the company's competitiveness, and excellent safe tower will get more opportunities in the stock market.
In addition to the rental business itself, it needs to consider the full life cycle of the tower. The high-quality tower often achieves a higher time utilization, through adjustment, and the tart tower operates at the same time with multiple brands, often has higher lease rates. At the same time considering the complete life cycle of the tower, the patrotacc's second-hand value is higher.
According to the currently available similar construction machinery used, the formula is calculated, and the investment income is calculated according to the increasing use year, and the different quality tower machine has a huge value in use for 5 and 10 years. Turn point.
With outstanding quality and good market reputation in a good market, in the use of a good market reputation in all the way, the investment income is better than the other similar products, however, with the increase of the use of the use, the investment income of the patrotte two-hand tower machine Increasing states, to the 10th, investment income is much higher than other similar products, high value of RMB. Good equipment can create more value for companies in its entire life cycle, while good products, stable use status, and excellent after-sales maintenance capabilities bring higher competitiveness to leased companies.
The new order is about to come, the dragon turns, and there will definitely have a pain, but the end of the whole society will go closer, steady, and visionary enterprises often laugh at the end. In the second half of the uncertainty, in the face of the rapid change in the global situation, the new champion of the new crown epidemic, the risk of avoidance, we need to welcome the new tide overchair with new thinking.
Peter Durk said, "The biggest danger during the turmoil is not a turmoil itself, but in accordance with the logic of yesterday."
