The past year has been a challenging year for marketers in the construction machinery industry. The uncertainty of the epidemic situation makes it difficult to implement many common marketing methods. However, the enterprise still made unremitting efforts to actively promote the digitalization of marketing, and at the same time, it also launched many impressive marketing events and works. Who is the best marketing event of the year?
On September 15, the "Top 10 Marketing Events of China Construction Machinery in 2022" was unveiled at the China Construction Machinery Marketing&Post Market Conference. On the premise of objectivity, impartiality and authority, the selection activity is committed to "establishing a marketing model of China's construction machinery industry". These events are the embodiment of the marketing team's efforts to innovate the marketing model, combine vertical and horizontal channel resources, reconstruct the marketing competitiveness, repeatedly explore and practice the marketing evolution.
The list of "Top Ten Marketing Events of China's Construction Machinery in 2022" are:
Top 10 Marketing Events of China Construction Machinery in 2022, Best Brand Communication Award
30 electric loaders of Liteng Heavy Machinery are delivered in batches to help green and low-carbon development
In August 2022, 30 electric loaders LT958EV of Liteng Engineering Machinery Co., Ltd. will be delivered to Hebei Iron and Steel Co., Ltd. in batches, making it the largest order for the delivery of electric loaders in the world so far. Liteng LT958EV electric loader has been put on the market for more than 400 sets since it was launched in February this year. In order to boost the industry to achieve carbon peak and carbon neutral, Liteng actively responds to the call of "double carbon", transfers green power, vigorously develops intelligent, green and environment-friendly new energy engineering machinery, and together with industry users, helps green and low-carbon development.
4 · 26 Liugong Innovation Day and Liugong National Innovation Challenge
In line with the concept of focusing on product technical problems, accelerating scientific and technological innovation and achievement transformation, and building Liugong's enterprise think tank, the April 26 Liugong Innovation Day and Liugong's National Innovation Challenge attracted extensive attention from the industry.
Celebration of production and sales of 200000 sets of XCMG excavator
On September 16, 2021, the upstream and downstream "allies" of XCMG excavators gathered in Xuzhou, Jiangsu Province, to jointly witness the production and marketing of 200000 sets. More than 700 benchmark customers participated in the celebration, signed contracts for 100 sets of 60 ton products, received 1000 online orders, and attracted more than 100 high-end media at home and abroad. From the first excavator coming off the production line to the production and sales of more than 200000 sets, XCMG has become the manufacturer with the shortest time in the world to achieve this goal. This is a moment worthy of being recorded in the industrial history. China's speed has shocked the world again, and Made in China has once again changed the inherent situation of the global construction machinery industry.
Xiamen Construction starts a new journey of 70 years of "second entrepreneurship"
The year 2021 is the key year for XCMG to establish 70 years and start a new journey. In the face of fierce market competition, XIAMEN has carried out a reform that addresses both the symptoms and the root causes with great boldness. Actively promote direct operating companies and mixed direct operating companies to reshape new market forces; Optimize the dealer access mechanism; At the same time, focus on product quality and continue to refine and strengthen the main products. Now, XCMG has stood at a new starting point, and started a new journey of second entrepreneurship with 70 years of brand strength as its guide.
Top 10 Marketing Events of China Construction Machinery in 2022, Best Customer Care Award
Sany Heavy Lift 2021 Value Service Global Bank
From August to November 2021, Sany Automobile Lifting Machinery Co., Ltd. will cooperate with agents and suppliers all over the country to carry out a 10000 mile travel service activity with the theme of "Time Witnessing Value, Serving the 10000 mile Travel". More than 2000 service personnel, 1500 service vehicles, 35 service inspection vehicles, 350 supplier service personnel and more than 50000 sets of equipment have been invested in the country. This is the 12th year that Sany Heavy Lift has continued to serve the Wanli Branch, and it is also the largest investment over the years. Sany Heavy Lift always adheres to the concept of "service creates value", and completes every escort with high quality.
Shandong Lingong Overseas Top Service Brand Release
In 2022, Shandong Lingong will release its TOP SERVICE service brand to the world. With the service concept of "professional, timely and caring" and the service vision of "becoming the preferred Chinese brand for global customers", Shandong Lingong will actively implement its service commitment of "customer-centric". TOP SERVICE is another brand registered by Shandong Lingong after "TOP Driver". Shandong Lingong and its agents will provide customers with fast, professional and high-quality services and set a positive example for the industry. At present, TOP SERVICE has landed in some countries in Southeast Asia and Central Asia.
Top 10 Marketing Events of China Construction Machinery in 2022, Best Product Promotion Award
XCMG cited CCTV to focus on the world's first unmanned cluster successfully applied high-speed pavement maintenance construction
On September 5, 2021, CCTV will again focus on XCMG's unmanned cluster intelligent construction application. At the construction site of Shanghai Nanjing Expressway, the driverless paver group consisting of 10 double steel wheel rollers and 2 large width pavers orderly carried out cooperative paving and rolling operations. This is the largest unmanned group paving and maintenance construction in the world so far, and also the first unmanned maintenance construction application of the highest grade pavement in China. XCMG has attracted the attention of CCTV by virtue of its road smart construction solution, which has produced greater economic and social effects.
Weichai Lovol Intelligent Heavy Industry Phase IV New Generation F Product Launch
On July 28, 2022, Weichai Lovol Smart Heavy Industry's four stage new generation F product launch conference with the theme of "" Double carbon "strategic smart win the future" was held in Qingdao, and more than 200 people witnessed the glorious launch of Weichai Lovol Smart Heavy Industry's "national four" new generation F products. This conference focused on the full range of F generation products, which is another leap in Weichai Lovol's engineering machinery technology, products and services. At the most challenging emission upgrading turning point, Weichai Lovol took the lead in releasing a full range of "National IV" products in the industry, and actively responded to the national dual carbon strategy with a new attitude, new products and new strategies.
Shantui's theme activity of "green intelligence, making construction easier"
In January 2022, Shantui launched its theme marketing campaign of "green intelligence, making construction easier". Shantui continued to pay attention to customer needs and experiences, carried out the activity of "drilling the bottom of the car to change the details", and created a special loader brand of "fit is the best". Flexible and diversified marketing activities such as "Burning and Explosion Summer, Loader Experience" were carried out at the right time, and the first domestic push loader and more than L58K-C5 models were successively released. Shantui sticks to the brand mission of "making construction easier" and is committed to becoming a leader in intelligent construction solutions in the construction machinery industry!
The new model of Zoomlion Cloud Gang has achieved initial success
The "Zoomlion Cloud Bang" applet is an online product display and business opportunity recommendation platform created by Zoomlion. Since March 2020, Zoomlion has started the exploration of new channel marketing mode. In December 2021, a new version and upgrade will be launched. By paying commissions, people from all walks of life will be invited to jointly create wealth and quickly spread across the country. From the iteration of Zoomlion's H5 platform to the current Zoomlion's cloud help applet, Zoomlion has continued to explore the path of digital transformation to create more convenient and intelligent services for users.
