2022 is a year of ups and downs. With the repeated outbreaks of Neocrown Pneumonia and the huge changes in the economic environment, China's construction machinery industry has experienced five consecutive years of upward cycles, and the downward pressure has increased sharply. Under the background of overlapping times, how can each participant in the value chain of China's construction machinery industry go through the cycle of industry and macro environment to achieve sustainable win-win development? How to redefine the value of the industrial chain and rebuild the business model? 2022 China Construction Machinery Marketing&Post Market Conference was officially opened on September 15. This conference gathered influential people from China's construction machinery industry, built a high-level communication platform, talked about "going through the cycle", and looked forward to the future with colleagues.
The following is a speech by Du Haitao, Secretary of the Party Committee and Chairman of Beijing Zhuozhong Publishing Co., Ltd., and Chairman of the Agency Working Committee and Maintenance and Remanufacture Branch of China Construction Machinery Industry Association.
Respected President Su Zimeng, President Qi Jun, leaders, ladies, gentlemen and friends
Good morning, everyone!
Welcome to the beautiful Lucheng Kunshan to gather at the 2022 China Construction Machinery Industry Marketing&Post Market Conference.
Here, on behalf of Beijing Zhuozhong Publishing Co., Ltd., the organizer of the conference, and Today's Engineering Machinery magazine, I would like to extend a warm welcome and heartfelt thanks to all the leaders, guests and friends who have come all the way!
2022 is a year of ups and downs. With the repeated outbreaks of New Coronary Pneumonia and the complex and severe economic situation at home and abroad, China's construction machinery industry has entered this downward cycle after five consecutive years of upward cycles.
The cyclical downward shock will really press the survival challenge on every link of the industry value chain. The traditional business model we used to know was impacted, and a new business model is being established. Under great challenges, as an important subject of the industrial value chain, how can construction machinery agents, technical service providers, lessors and manufacturers go through the cycle of the industry and the macro environment to achieve sustainable and win-win development?
These reflections constitute the core theme of this session of the General Assembly, "Crossing the Cycle". The conference will continue the pragmatic spirit and professional perspective over the years, focus on the practice and efforts of the majority of colleagues in the process of "going through the cycle", gather industrial wisdom, promote the optimization and development of the industry value chain ecosystem, and continue to contribute valuable and intelligent wonderful exchanges, in-depth collisions and solutions.
Dear old and new friends, as a reserved program of the conference, the annual speeches and summit dialogues of macroeconomic experts are the highlights, which can help you feel the development trend of the economy and industry, so as to better deal with the uncertainty of future development.
In addition to adhering to the list of "Top Ten Marketing Events of China Construction Machinery", which has set up a marketing model for several years, this year's conference will release the "China Construction Machinery Golden Wrench Award". This is the first time that the construction machinery industry is hosted by the media, and it is a professional selection for the user service ecosystem of construction machinery host enterprises.
After focusing on the wonderful keynote speech on how to cross the cycle at different levels of the industry value chain, we will continue to release the annual Report on Service Capacity of China's Construction Machinery Industry, from which we will explore the possible path to achieve service innovation and upgrading of mainstream channels and accelerate the transformation of post market service mode.
This afternoon's summit dialogue with the theme of "danger" and "opportunity" in the downward cycle "arranged by the conference is worth looking forward to. Most of the guests in this dialogue are new faces and excellent representatives of professional managers of agents in the industry. As the leaders of the actual business of agents, the sharing and exchange meeting given to everyone is more pragmatic, referential and operational.
Abandoning the "zero sum thinking" and advocating "competition, cooperation and win-win", in order to share resources and cooperate in the field of China's construction machinery circulation, Beijing Zhuozhong Publishing Co., Ltd., together with elite agents in the industry, has created the "China's construction machinery circulation field sharing and mutual assistance platform" to help agents complete the high-speed circulation of dead parts, improve cash flow and alleviate the current difficulties of agents. In the afternoon, the signing ceremony of the first batch of enterprises will be held at the conference.
On the occasion of this conference, the magazine "Construction Machinery Today" also ushered in the glorious moment of its 20th anniversary. Over the past 20 years, adhering to the purpose and original mission of "exploring the wealth model of construction machinery", Construction Machinery Today, with the rapid development of China's construction machinery industry, has witnessed the maturity of China's construction machinery circulation field and the continuous growth of agency service enterprises. Now, relying on the institutional advantages of Zhuozhong Publishing as a state-owned cultural enterprise and a digital media group, magazines have strong full media influence, industry research ability and marketing service ability in China's construction machinery industry.
According to the national policies such as Opinions on Strengthening the Construction of New Type Think Tanks with Chinese Characteristics, and in combination with the profound resources, brand advantages and industrial research experience accumulated by Today Construction Machinery in China's construction machinery industry over the years, the establishment ceremony of today's construction machinery think tank will be held at this conference on the 20th anniversary of its founding, which will be a new development form of Today Construction Machinery, Today's think tank will integrate academic, ideological, media, industrial and other high-quality intellectual resources in the field of China's construction machinery circulation to serve the development of the industry and enterprises.
The conference has received a positive response from a large number of agents and technical service providers, especially the strong support of the sponsor Li Xingxing Machinery Group and the strong assistance of the supporting unit Caterpillar (China) Investment Co., Ltd., as well as the help of China Construction Machinery Industry Association and many manufacturers and service providers. On behalf of the sponsor of the conference, I would like to express my gratitude!
At the same time, we would like to express our heartfelt thanks to all the enterprises, speakers, leaders and friends who have sponsored this conference! In addition, the essence of the conference will be broadcast on the exclusive producer of all media of the conference, the financial media platform "Craftsman Construction Machinery". Please pay attention.
"If you agree, you can achieve everything." All colleagues in the industry, from manufacturers, agents to technical service providers, need to be more confident, act with coordination, inclusiveness, win-win cooperation, and work together to promote the high-quality development of China's construction machinery industry! We welcomed the victory of the 20th National Congress of the Communist Party of China with practical actions and outstanding achievements.
