As a biennial event for the construction machinery industry
bauma CHINA 2020
Will be November 24-27, 2020
At Shanghai New International Expo Center
Held as scheduled!
A sudden outbreak has caused the world to press the pause button. The domestic outbreak in February has now reached an inflection point. With the lifting of the ban in Wuhan, China has entered an era of full resumption of work. With the start of the economic play button again, the central government has set the policy direction for stable economic growth, and monetary and fiscal policies have helped counter-cyclical adjustments, benefiting the demand for construction machinery. According to CITIC Securities' full-year forecast, under the assumption of a 3% growth rate in real estate construction throughout the year and an 8% growth rate in infrastructure, sales of excavators, concrete machinery and truck cranes are expected to increase by 10% to 20%, 30%, respectively in 2020. Around 10%, the industry still maintains a prosperous trend.
At the same time, the new coronavirus epidemic in 2020 accelerates the survival of the fittest of China's construction machinery, and indirectly promotes the transformation and upgrading of China's construction machinery industry chain from 2020 to 2025, from bigger and stronger Chinese brands to bigger and stronger China's construction machinery industry chain. .
The bauma CHINA 2020, held on November 24-27, 2020, will also surely become a high-profile industry event this year. Will this epidemic accelerate the return of foreign construction machinery manufacturing to the country? Will China Construction Machinery accelerate its overseas layout with the Chinese market as the main body? To be sure, the major construction machinery companies at the bauma CHINA 2020 site will definitely go all out with their most innovative products and technologies to showcase China's hard core strength in construction machinery.
bauma CHINA 2020 progresses steadily
All work of bauma CHINA 2020 is proceeding in an orderly manner. At present, the exhibition has entered the stage of booth planning, and the booths of registered exhibitors are under intense planning. There are many exhibitors in bauma CHINA, and the planning of the booth needs to consider the reasonable classification of the exhibits in the exhibition area to ensure the display effect and convenient visit. Similar to previous exhibitions, after all exhibitors ’booth planning is completed, we will begin to send booth maps to exhibitors by email at the end of July for subsequent exhibition preparations. Thank you exhibitors for their continued support for bauma CHINA!
In order to help companies continue to publicize the company's image and fist products before, during and after the exhibition, the organizer has carefully launched a series of official publicity covering all online and offline channels. Registered exhibitors ? please click to understand.
bauma CHINA 2020 fully mobilizes the resources and brand influence of the global series of exhibitions and expands the exhibition publicity. At the same time, this exhibition has established cooperation with more than 100 industry media and associations at home and abroad. With its network, magazines, new media and other promotional resources, it has launched a combination of online and offline exhibition promotion to reach potential exhibitors and invite global audiences. .
Dangerous and organic, the industry shows nine trends
The new crown epidemic has many impacts on the development of various industries around the world, and the construction machinery industry is also facing more challenges. Dangerous and organic, what signs have emerged in the future development of China's construction machinery industry in 2020? Share the discussion with you.
01 Entering the stock era, paying more attention to value and quality
Fundamental changes have taken place in the external environment of the construction machinery industry, and the market demand structure has shifted from an incremental market to an upgrade and update of the stock market; user demand has evolved from pursuing cost performance to high performance, high quality, and high reliability; product sales The demand structure from a single general-purpose model is mainly developed to a diversified demand structure; the new construction environment (plateau, extreme cold) and construction methods (safety and efficiency) have set new and higher requirements for the construction machinery industry. Only by seeking value space improvement and using value to drive growth can we survive the market fluctuations and achieve sustainable development.
02 Concentration speeds up, large enterprises become more stable
China's construction machinery market is becoming more and more mature, with large segments such as excavators, loaders, cranes, and many other specialized fields, such as pile driver equipment and road equipment, increasing their concentration. Three years and five years ago, there were still some niche companies and even new participants in the Chinese rotary drilling rig market and road roller market; but now, new companies have long disappeared, and the share of small manufacturers has not increased but declined; while the top three in the industry The top five, firmly grasp the market of 60% -70% or higher. In the future, in areas with large enough scale, higher product standardization, and strong versatility, the advantages of large enterprises will be prominent.
03 Opportunities for small businesses are "specialized"
In the large-scale, general-purpose equipment sector, small enterprises have limited space for deployment. But in a more subdivided and more specialized field, the situation is very different-this is a place of opportunity for small manufacturers. In some sectors with small batches, strong specificity, and high technical threshold, such as: multi-function drills, trenchers, tunnel trolleys; more specialized or even customized products, such as: grabs, electric mini excavators, Small wheeled excavators, etc., have some advantages that large enterprises cannot achieve, while the flexible R & D and systems of small enterprises and smart manufacturing platforms are enough to make use of them.
04 Deepen the industrial chain and strengthen the advantages
The homogenization of the construction machinery industry is serious. How to focus on strengths, strengthen fist products, highlight exclusive features, and form core competitiveness may be issues that enterprises should seriously consider in the current environment. Through technological innovation, the industry chain will be deep rather than extensive, and intensive cultivation will be formed to form the core business and competitiveness. For example: the company focuses on the field of pavement construction, expanding from only making milling machines to aggregate production, mixing, road maintenance and many other links; another example: upgrading the main product excavator, intelligent and unmanned, will link the software the company. In order to be irreplaceable, we must do finesse and refinement in the superior field.
05 Going overseas, acquisition is the hard way
Global acquisition and cooperation is the key to China's construction machinery integration into the world and breaking down regional barriers. Every merger and acquisition of industry enterprises means that the pattern of the industry will change. Through mergers and acquisitions, you can quickly gain a mature brand and channel competitive advantage in a certain market or field; through acquisitions, enter a new industry, implement a diversified strategy, and diversify investment risks; you can also get rid of burdens or non-core businesses, and focus resources on the main Industry development. M & A development trends driven by service-oriented transformation and upgrading and technology have become increasingly apparent.
06 Deep Application of Industrial Internet
The new crown epidemic in early 2020 has enabled the Industrial Internet to play a huge role in China's construction machinery industry. Enterprise operation and operation are cloudized, equipment management and market monitoring data are digitized, customer communication is full-time, and the understanding and interaction between manufacturers and end users has never been as profound as it is today; the impact of the entire industry due to the epidemic situation has also It is more controllable than the SARS period in 2003, and companies are more calm about it. Only by making full use of digital technologies such as big data, the Internet of Things, and informatization, in the upsurge of the industrial Internet, can help companies deeply tap potential users and effectively carry out network-wide layouts, in order to reduce corporate operating costs and enhance their comprehensive strength.
07 Excavator set victory
In recent years, China's excavator industry has reproduced high growth. For Chinese manufacturers, this is not just an opportunity to "expand scale and sales", but also whether Chinese brands can take the opportunity to rank among the world's industry's most advanced tickets. For ultra-large, high-end products, some local companies are undoubtedly quite successful. Other companies with limited industrial resources are more likely to seek breakthroughs in small specific product lines than to stretch their fronts and fight hard. The latter is actually more effective.
08 High-altitude equipment continues to be hot
In the past five years, the average growth rate of China's aerial work platform sales volume has been 62.0%, and the average growth rate of its ownership has been 43.1%, maintaining rapid development. With the joining of construction machinery giants such as XCMG, Zoomlion, Lingong, etc., it is bound to have more options and voices for leasing companies in terms of product brand, quality, service, etc. Competitive advantages will inevitably produce more aerial work products that meet the personalized needs of users in various sub-sectors, and also provide strong support for leasers to develop new users. The involvement of local giants and the in-depth efforts of foreign major brands will certainly set off a round of reshuffle in the industry.
09 China's core component suppliers exert force
In the field of China's construction machinery supporting industry, the "friend circle" of local brands continues to expand-in addition to cooperating with China's mainstream mainframe manufacturers, they have even become suppliers to large foreign companies. This promotes the localization of the matching process and is conducive to improving the quality and performance of the domestically produced parts. It is currently the best era for Chinese local accessory manufacturers, but it is far from an inflection point. In the future, we will continue to make breakthroughs in core components, and the challenges and difficulties we face will be even greater.
The spread of the global epidemic has had a huge impact on the world economy, and the sudden drop in external demand has affected China's exports. But investment, as one of China's troikas to drive the economy, is already working. Professional institutions predict that the growth rate of infrastructure investment will reach about 10% in 2020, and the investment scale will reach about 15 trillion. As an important measure to stimulate the economy, expanding investment in infrastructure can balance the negative impact of the epidemic, and it has also become a favorable factor for the continuous growth of the construction machinery industry. In the long run, the market is still improving.
How does China's construction machinery develop at this stage? To learn from each other's strengths, work hard, and create an indestructible strength sector, may be a compulsory course for enterprises to deal with any tricks. Opportunities are always reserved for those who are prepared to see the rainbow after the storm. China Construction Machinery is bound to seize opportunities in its internal skills, transformation and upgrading, and demonstrate the power of technology and innovation.
