From September 14th to 17th, the 16th China (Beijing) International Construction Machinery, Building Materials Machinery and Mining Machinery Exhibition and Technology Exchange Conference (BICES 2021, hereinafter referred to as Construction Machinery Exhibition) will be held in Beijing China International Exhibition Center (New Hall) ) Held.
As the first professional exhibition in the construction machinery industry since the founding of New China, the construction machinery exhibition not only records the innovation process of construction machinery in technological upgrading, but also witnesses the whole process of my country's construction machinery from small to large, from weak to strong.
Since its establishment in 1989, the Construction Machinery Exhibition has established the goal of building an international and professional platform, and has become the first exhibition project certified by the International Exhibition Industry Association (UFI). After 32 years of innovation and development, the exhibition has become an indispensable platform for the construction machinery industry to enhance corporate brand awareness and open up markets.
Enhanced global service capabilities
In recent years, global service capabilities have been greatly enhanced. Su Zimeng, president of the China Construction Machinery Industry Association, said that my country's construction machinery has achieved leapfrog development, and its total scale has ranked first in the world for many years. my country continues to maintain its status as a world power in construction machinery. At this stage, my country has a complete range of mechanical engineering equipment, with obvious advantages in serialization and complete sets, and the level of innovation is constantly improving. Every construction machinery exhibition is a special moment to review the independent research and development technology and level of my country's construction machinery.
According to the relevant person in charge of the Construction Machinery Organizing Committee, different from previous editions, in addition to expanding the exhibition area of this year's exhibition, well-known international companies will exhibit with the specifications and positioning of their global headquarters or Asia Pacific and China headquarters.
In order to meet the needs of industry development and construction users, this exhibition specially added a leased technology and equipment exhibition area. According to the development situation of the industry, the organizing committee will add an international leasing summit during the exhibition. In addition, the China Construction Technology Innovation Conference, China Construction Innovation Forum, Excavating Machinery Industry Conference, Pile Machinery Industry Conference, Concrete Products Machinery Industry Conference, SME Policy Presentation, and Global Tower Crane Summit and China Tower Crane Leasing will also be added. The Top 100 Meeting, the Global Aerial Work Equipment Summit and the Top 100 Meeting of Chinese Leasing Companies and other activities.
It is reported that the above-mentioned activities will promote the concurrent activities through multiple channels and methods through BICES official website, official WeChat and Cloud Expo.
Enhance digital value-added services
In order to further improve the service quality of the construction machinery exhibition, the organizing committee recently opened the BICES 2021 cloud exhibition. The person in charge stated that the BICES 2021 cloud exhibition platform has been launched in early June to provide domestic and foreign exhibitors and purchasers with live + video connection methods to achieve digital and intelligent participation and exhibition viewing. The exhibition has an English interface to facilitate international exchanges.
According to reports, BICES 2021 Cloud Exhibition is supported by the Institute of Machinery Industry Information Technology. It aims to continuously improve and enhance the platform functions of the Cloud Exhibition in response to the new needs of exhibitors and purchasers after the exhibition. It is also an important role for the international community in the post-epidemic era. The economic and trade exchanges of construction machinery countries are plugged in with digital wings.
Wu Peiguo, secretary-general of China Construction Machinery Industry Association, said that BICES 2021 Cloud Exhibition is also an important measure for the organizers to further improve the quality of BICES exhibition, expand the scale of professional visitors, build an all-weather information exchange platform, and implement exhibition model innovation.
The launch of BICES 2021 Cloud Show is also a plan for the organizers of BICES 2021 to increase value-added services for small and medium exhibitors. According to reports, the value-added service plan is for the organizer to provide pre-heating promotion for small and medium-sized exhibitors with specialized, special, sophisticated, and excellent technology, products, construction methods and services before the exhibition, provide venues for on-site promotion, live broadcast reports, etc. , And synchronized with the BICES 2021 cloud exhibition, which is convenient for buyers to check at any time after the exhibition, aiming to support the brand building of small and medium-sized enterprise exhibitors.
New technology and product launch platform
New technologies, new products, and new construction methods are the biggest highlights of each construction machinery exhibition. Yang Wenjie, director of Guangxi Liugong Machinery Co., Ltd., revealed that Liugong will release a series of electrified and intelligent products that meet the National Four Standards, independent innovation and industry-leading products during this year’s exhibition. It will also showcase Liugong’s supply chain, parts and components. New achievements in R&D and digital system development. In addition, a series of new product launch conferences, media communication meetings, product static introduction and dynamic performance activities will also be held to provide customers with the solutions they need.
It is understood that in this exhibition, Foton Resas will cooperate with many brands of Beiqi Foton to showcase intelligent, new energy, lightweight, and networked products, and continue to empower various industries such as construction machinery, sanitation machinery and special vehicles. . Foton Leisa will join hands with brand users and partners to start a new cooperation between China's construction machinery and the new generation of special vehicles.
The relevant person in charge of China Railway Construction Heavy Industry Group said that China Railway Construction Heavy Industry will continue to exhibit in a large area this year, displaying super underground engineering equipment at that time.
Su Zimeng said that the construction machinery industry operated steadily in the first half of 2021, and the 14th Five-Year Plan started well. A series of important measures proposed in the "The Fourteenth Five-Year Plan for the National Economic and Social Development of the People's Republic of China and the Outline of Long-Term Goals for 2035" will bring a broader space for innovation and development in the construction machinery industry.
