According to data from China Construction Machinery Association, from January to November 2019, the sales volume of scissor type was about 59,000 units, accounting for 85% of the total sales, and the arm type accounted for about 10%. Compared with mature overseas markets, the number of arm type equipment in China is still relatively low. . In 2019, the number of arm-type equipment in the U.S. rental market was about 238,000 units, accounting for 38%; the number of arm-type equipment in the ten European countries was about 113,000 units, accounting for 37.8%. China's product structure is not yet complete, and the proportion of arm-type products is low, and there is still much room for development.
From the perspective of product attributes, the higher operating height of the boom platform leads to more complicated factors such as the design of the boom section and the force deformation. The manufacturing difficulty is much greater than that of the scissor type. The price of the unit is also higher. However, in construction and house manufacturing The demand for arm type in downstream areas is greater, and the market size exceeds that of scissor type.
Take the international giant TEREX as an example. In 2009, its arm platform revenue was US$293 million and its scissor platform revenue was US$109 million. In 2014, arm platform revenue was US$1.256 billion and scissor platform revenue was US$545 million. , The market scale and development speed of the arm-type platform is far greater than that of the scissor-type platform. At the same time, due to the low entry barrier of the scissor type, the product technology is relatively easier to overcome, and the fierce competition in the future will significantly reduce the profit margin; while the arm type equipment has higher technical requirements in terms of performance and application environment, and it is easier to open the gap. There is no situation in which the leading position of the industry can be maintained only by relying on the scissor products. The arm type is a must, and it is also a key product to measure the future industrial status.
Domestic Dingli's new-arm project was officially put into production in August 2020, with obvious first-mover advantages. The diesel new boom series products were put on the market in July 2019, and the customer recognition is high and the demand is strong. In addition, the company’s BT30RT straight boom aerial work platform won the “2019 China Construction Machinery Annual Product TOP50” with its leading technical advantages and product performance, and the company has cooperated with Magni to develop and launch 7 diesel and 7 electric boom products. , The maximum load of the electric boom series is 454kg, and the maximum working height covers 24.3 meters-30.3 meters, which greatly increases the maximum working height of the existing electric boom in the industry. This series of products are energy-saving, environmentally friendly, no noise, convenient maintenance, low cost, safe and practical power Strong and many other advantages.
In August 2020, Dingli’s new arm-type production capacity will be put into production soon. It is the first manufacturer in the industry to put into production. Now that the arm-type is a seller’s market, sales are not a problem. With the first-mover advantage of the arm-type, Zhejiang Dingli will fully enjoy the arm. This is also an opportunity for Dingli to further get rid of competitors.
