Speech by Wu Peiguo, Secretary-General of China Construction Machinery Industry Association and Chairman of Beijing Tianshi Huagong International Convention and Exhibition Co., Ltd., on the progress of BICES 2021 preparations at the BICES 2021 media symposium
Hello, friends from the media!
Welcome everyone in your busy schedule to participate in the BICES 2021 media symposium, and thank you for your consistent support to the work of the association and BICES. March 16th is the first day after the adjustment of Beijing's epidemic prevention and control policy this spring. It heralds a new victory in domestic epidemic control, and also heralds the preparations for BICES 2021, based on the initial results achieved in the previous phase. , Will enter the stage of full force.
Chairman Su analyzed and reported on the industry conditions in the 13th Five-Year Plan, the "14th Five-Year Plan for National Economic and Social Development of the People’s Republic of China and the Outline of Vision Goals in 2035" for the industry, as well as the industry’s current situation and tasks . The series of strategic goals and measures promulgated in the "14th Five-Year Plan" this time are of great benefit to the construction machinery industry. In the outline, it is clear that construction machinery is regarded as one of the important industries of the country’s advanced manufacturing industry. Advanced construction machinery has become a major technical equipment for improving the core competitiveness of the manufacturing industry. A new level of high-quality development during the Fourth Five-Year Plan period pointed out the direction.
In 2021, the first year of the "14th Five-Year Plan", the sales of major products in the industry have maintained a relatively high growth in the first two months of the opening year. Combined with Premier Li Keqiang's government work report on the work arrangements for 2021, this indicates the industry The growth pattern and tone of the industry will not change, and the industry will continue to maintain steady growth.
As you all know, the stable development of the industry is an important guarantee for the successful holding of BICES. Therefore, from an industry perspective, the successful holding of BICES 2021 in Beijing this year has good external environmental conditions and is based on the Chinese government’s excellent prevention and control measures and vaccines against the new crown epidemic. Gradual vaccination, and countries around the world are also hurrying to vaccinate a large area, and the number of new cases in many countries has dropped significantly. Therefore, by September, the overall environment of the exhibition is believed to be more favorable. With the support of our effective epidemic prevention measures, we The reason can be expected that the golden autumn Beijing will usher in Asia and even the world's largest annual construction machinery industry event.
Regarding the preparations for BICES 2021, Comrade Lu Ying has introduced some details in the 200-day countdown when interviewed by the media. Today I will introduce to you some of the preparations for the exhibition so far from the following points.
First, the exhibitors registered enthusiastically, and both the number and the area significantly exceeded the same period of the previous session. Based on the recognition of the five advantages of BICES Beijing Exhibition and the effects of previous exhibitions, as well as the good anticipation of the prevention and control of the new crown epidemic, BICES 2021 has been sought after and enthusiastically participated by industry companies. Not only the number and area of exhibitors registration significantly exceed the same period of the previous session, but also Industry backbone companies actively participate in the exhibition. Most of the top 50 construction machinery companies in the world have signed up for the exhibition, and some have also entered the approval process; industry professional service companies, high-end components and key supporting companies all plan to participate in the exhibition, especially among the registered exhibitors Many industry leaders at home and abroad have further expanded the display area on the basis of the last large-scale display, and some have nearly doubled. Some of the companies that were exhibited in a small area last year had an area of over 1,000 square meters. At present, the largest single exhibitor’s area has reached 5,000 square meters. At the same time, based on the enthusiastic registration of old exhibitors, new exhibitors in the industry and new faces of upstream and downstream companies in the industry chain are constantly emerging; characteristic equipment areas in many places have expressed that they will organize exhibition groups to participate. In view of this, we plan to expand the venue of the exhibition hall from 4 indoor exhibition halls in 2019 to 6.
The second is that the 13 major exhibition areas set up at the exhibition have basically taken shape. According to industry development trends and the continuous emergence of new technological achievements, we have set up corresponding theme exhibition areas, including science and technology innovation achievements exhibition area, green development theme exhibition hall, major country heavy equipment theme exhibition hall, high-end accessories, strong foundation engineering theme exhibition hall, Thirteen featured theme exhibition areas, such as the intelligent and interconnected theme exhibition hall, are also basically taking shape. It is understood that many exhibitors have started exhibition plan planning and exhibit preparations. A batch of digital, intelligent, and green new construction machinery and supporting products, as well as intelligent manufacturing, intelligent services, environmentally friendly new materials, consumables and technologies are all in tension. In preparation, we will witness the latest achievements of industry development at the exhibition site in September with colleagues in the industry.
The third is the full start of audience organization. The association and the organizing committee have formulated a detailed audience organization plan. The user units planned to be directly invited include over 20,000 owners and users of construction machinery such as large-scale engineering contractors, construction units, leasing companies and engineering companies.
In particular, it will focus on inviting construction units with special qualifications for general construction contracting enterprises (the name will be called comprehensive construction qualification after the reform). Construction units with special qualifications, which can undertake general contracting operations of various industries and levels, are not only representative of the hard power of construction enterprises, but also play a role in promoting the improvement of equipment construction methods in a sense. Beijing has special qualifications. The number of state-owned enterprises reached 67, ranking first. This is also the unique geographical advantage of BICES. At present, there are many construction user units with special qualifications among the members of the association. We will further actively play the radiating role of these member units, in order to provide a comprehensive and comprehensive Do a good job in the organization of these professional direct user units. At present, the organizing committee has reached an agreement with some construction units on organizing the visit.
At the same time, according to the plan, we will organize user seminars in key areas and invite on-site appointments. In addition to corporate invitations and major construction central enterprises to organize users and audiences of construction contracting enterprises at all levels of the system, BICES 2021 will strive to organize effective audiences on site. Over 200,000 person-times.
All the time, various media have organized many professional users and operator activities for the exhibition. Each exhibition has organized a lot of visitors for us and achieved good results. I hope that everyone at BICES 2021 will continue to work hard and continue to organize for us. More audience.
Fourth, the organization of authoritative activities during the exhibition has been fully launched. Focusing on creating more value for exhibitors and visitors, gathering industry forces and social consensus, and making good use of the resource advantages of the organizer, as well as various industry media and other resource advantages, we will hold more than 100 conferences, forums and on-site interactive experiences during the exhibition. activity. Among them, there are more than 20 events organized by the Association, China National Machinery Council for the Promotion of International Trade and China National Machinery Industry Corporation. There are expected to be more than 30 professional forum activities and annual meetings of various branches of the Association. There are also many major media participating in the organization. Concurrent meetings and events, such as the Global Construction Machinery Industry Conference, the World Construction Machinery Intelligence Conference, the Construction Machinery Industry Internet Conference, the Construction Machinery Leasing Industry Equipment Management Expert Forum, the Construction Machinery Marketing Salon, BOSS Group series of theme activities, etc. We hope that the major media can take the initiative to give play to their advantages and organize more professional activities.
During the exhibition, we will also organize closed-door exchanges between exhibitors and users, so that exhibitors and visitors can have a richer, more direct and in-depth interactive experience.
On the last day of the exhibition, there will continue to be an open day for the public.
Fifth, the efficiency and quality of the exhibition operation service will be continuously improved. On the basis of summing up the previous sessions, we have formulated a plan to further enrich and improve the service guarantee of the exhibition, select service providers and standardize management, and set up visit guidance, in-hall safety, transportation and logistics, catering services, epidemic prevention and control in the exhibition area, etc. In terms of implementation of more efficient and considerate service programs. We will also pay close attention to the government and the exhibition industry's epidemic prevention policies and requirements, and prepare emergency plans to ensure the safety of personnel and the high-quality conduct of the exhibition.
At present, relevant tenders for indoor and outdoor venues, transportation, registration, hotel and conference services are in full preparation. After bidding, the service providers will establish a communication and coordination mechanism with all service providers and the exhibition hall according to the plan, and increase the communication frequency, and adjust at any time according to the exhibition preparation progress and the latest changes, and strive to create a session that satisfies exhibitors and audiences with satisfactory results and a caring process. Comfortable BICES.
Dear friends, the results achieved so far cannot be separated from the vigorous publicity and reports of friends in the industry and the media. You have also seen the expansion and strengthening of BICES in activities, publicity channels, publicity content and publicity density this year. In terms of activities, the BICES 2021 theme conference, the Beijing press conference, the American exhibition promotion, the China Brand Day theme event, the kick-off meeting for the preparation of the exhibition area for scientific and technological innovation achievements, the one-year countdown event, the BICES business reception, and the release of the 2020 work summary Wait, today we ushered in the media forum as scheduled according to the time node; in terms of publicity channels, while actively using the three sponsor’s websites, WeChat and other publicity platforms, we also opened up new publicity channels. The official websites of key exhibitors or WeChat have successively assisted in the release of exhibition information, increasing the audience of direct users of industry enterprises. In terms of propaganda content, we opened up BICES into three columns of special reports, exhibitors' style, and small class for exhibitors. We will also set up media coverage columns in the future. We hope that major media can actively explore news from the media perspective, and in-depth publicize and report BICES. 2021. We will also provide the media with necessary assistance in innovating reporting forms, actively discovering news, tracking the progress of exhibitors' preparation for the exhibition, and providing exhibitors with special publicity services.
The media, especially the industry media, is an important part of the industry and an important force to promote the development of the industry. I sincerely hope that the media will continue to play a positive role in promoting the high-quality development of the construction machinery industry in the future, and continue to give more investment in expanding the influence of BICES, a national brand exhibition.
Let us work together and join the exhibitors and users to join this industry event in Beijing on September 14-17, 2021!
