In May 10, 2018, we ushered in second "Chinese brand days". The first China independent brand fair and the International Forum on Chinese brand development were held in Shanghai Exhibition Center. As China's first, the world's sixth, the industry was the only one of the top ten construction machinery enterprises in the world for several years, and Xugong was in this Expo. At the conference, it became a famous brand name of Chinese brand.
General secretary Xi Jinping attaches great importance to the construction of the brand, and emphasizes "promoting the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands". The nineteen major reports of the Party pointed out that we should "promote China's industry towards the high end of the global value chain and cultivate a number of world-class advanced manufacturing clusters".
The 2018 UK KHL list of Xugong ranked sixth in the world
In recent years, Xugong has remolded its brand development strategy, focusing on the core value of "quality, innovation, value and responsibility", focusing on the brand of "quality, innovation, value and responsibility", and making a world class engineering machinery brand from China. In 2017, the operating income of Xugong was nearly 100 billion yuan, the main business income and overseas income increased by 60%, 87.3%, and the profit increased 3.5 times over the same period. The main industry of engineering machinery ranked first in China for 29 years, and it was among the sixth world industry. After more than five years of structural adjustment, Xugong has really hit a beautiful battle with a bath fire and a peak climb. It has created a new pattern of quality, benefit, scale and sustainable "three one", which highlights the speed of China's manufacturing brand, rising rapidly, coming out of the country and going to the world. On behalf of the pace, it shows the unique quality of China's quality, Chinese intelligence and Chinese ambition.
"Quality"
Take the lead in technology and lead to Mount Everest.
When inspecting Xugong, general secretary pointed out: "we must grasp innovation drive at present, and innovation drive depends mainly on our independent development". The core of a brand is technology and quality. The key to making the best brand in the world is leading technology and reliable quality. In Xugong, the high-end, high value-added, high reliability, large tonnage "three high and one big" product strategy and the "technology leading, no destruction" of the action gold standard, is the core of innovation driven high quality development for many years.
Xugong always keep in mind that the brand quality, reputation reputation and rest assured satisfaction are given to users. To build a hundred years enterprise, it is necessary to withstand the nature and endure loneliness, to concentrate, persist and adhere to the quality of the products. Chairman Wang Min said that he hoped that "technology lead, no destruction" could become the concept and belief that engineering robots scrupulously abide by, become the gold standard for the industry to move hand in hand, and embed the core and essence of the culture made in China. Since 2016, XCP has reshaped its product standards and supported high end action with the standard of "technology leading and non destruction", which is higher than the requirements of international, national and industrial standards. We should grasp the quality promotion project, promote the quality culture molding, focus on breaking the core techniques and key parts, and implement a series of technologies. Innovative projects.
"Global first crane" 4000 tons crawler crane to help Ning coal hoisting
Through structural adjustment and innovation drive, Xugong continues to create new growth points and speed up the development of high-end products, high-end market and value chain. The most representative "global first crane" 4000 ton crawler crane and 2000 ton crawler crane successfully completed the integration of super large components such as Ningbo coal and Hualong No. 1 nuclear power unit for hundreds of times. It has been praised by central nuclear power, Sinopec and other central enterprises as the national superpower of the National Super Engineering. The construction performance of 400 tons hydraulic excavator and 360 ton electric drive dump truck has obtained the favor and batch purchase of large coal mining enterprises such as coal coal and Tibet giant dragon. "Shenzhou first dug" 700 tons hydraulic excavator is also on the line recently; the complete set of open pit mining equipment is known as the Pearl of the construction machinery "crown", as the only and the few in the world. The company is able to develop and manufacture large set of large open-air mining equipment, and Xugong has broken the monopoly of the United States, Germany and Japan, and is gradually becoming the mainstream supplier of large open pit mining equipment in the world. The 360 ton excavator hydraulic cylinder is not only the key component of the XCP's main engine, but also an alternative to the Japanese enterprises to be equipped with the Australian Rio Tinto company for more than 10000 hours. It can control key components and systems such as the system, break the monopoly of multinational companies, and start to realize independent guarantee.
"Shenzhou first dug" 700 ton hydraulic excavator
Behind the force of Xugong, it is the confidence that the national brand strides forward to the new era, and it is the charge of the Chinese brand to the top of the top five top three industries in the world.
"Wisdom"
Transformation and upgrading of "acceleration" by "intelligent manufacturing"
At present, the real economy of our country is stable, but the growth shift, structural adjustment and the new and old kinetic energy conversion are very long, and the challenges of the re industrialization of the developed countries and the challenge of the Internet + to drive the new technological revolution are under pressure. And the transformation and upgrading of China's real economy is not only the upgrading of industrial automation and information, but more importantly, we should focus on the improvement of innovation ability and basic ability, and the innovation of manufacturing model based on the breakthrough of product high-end, manufacturing system, industrial platform and industrial chain ecology.
"Big power heavy" second quarter report on Xugong crane intelligent turntable production line
After forty years of reform and opening up, China has become the second largest economy and a big manufacturing country in the world. But at the same time, we have also seen that some elements of China's manufacturing industry are still in the 2 and 3 stages of industry, to make China's manufacturing industry more competitive in the global pattern, and to integrate and develop the depth of information technology and industrial technology. A way out. It is necessary to speed up development in the direction of high-end industry, intelligence, green and service, break through the bottlenecks and short boards of the development of manufacturing industry, create industrial competitive advantages, and achieve a comprehensive transformation and upgrading in technology, management and business models, and accurately step out a new intelligent manufacturing path suitable for the development of manufacturing industry. The road. This is also the core appeal of China's 2025 strategy.
In recent years, Xugong has continued to promote the overall promotion of engineering, intelligent manufacturing and "Internet +" in information technology. The first industrial cloud platform of industrial cloud platform, Predix, which is the first industry cloud platform in cooperation with the Alibaba, has been gradually formed, which lays the foundation for the construction of open industry ecology with open sharing, complementary advantages and win-win cooperation. "Internet + engineering machinery" is not only a new and joyful "intelligent interconnected" product experience for users, but also a comprehensive upgrade of the core capabilities such as unmanned manipulation of products, intelligent management and control of equipment resources, intelligent optimization of construction technology and intelligent active service of fault prediction and alarm. Taking the industry single champion crane intelligent manufacturing plant as an example, the new intelligent manufacturing mode, such as XCP discrete intelligent manufacturing, network cooperative manufacturing, large-scale personalized customization and remote operation and maintenance services, has been initially formed.
XCP Xrea industrial Internet platform
At the same time, the first domestic industrial Internet of things data platform, developed by xCAS, has a cumulative number of over 470 thousand units, which can be seen as a whole of the equipment, working hours, running data, and remote operation and maintenance information. It has accumulated hundreds of T data for the establishment of a large industrial data analysis model, and is also the country. Economic forecasts provide an important index of index.
In the new era, the new opportunity and the new road, Xugong will firmly hold the nose of the supply side structural reform, take the industrial Internet technology as the grasp, and build the digital, network and intelligent modern equipment manufacturing system, and make the engineering machinery the production tool product with the history of a hundred years' global industry development. This is a particularly important part of the structural reform of supply side.
"Zhi"
Nurturing "new carrier" for construction machinery with international development
The key to the future competition of China's engineering machinery industry is overseas and in the high-end market. Only by winning the international high-end market competition, it is truly the world's first class brand. At the end of the 80s of last century, Xugong took the lead in internationalization in the industry. After nearly 30 years of exploration and practice, it has gone out of an international development road of export trade, overseas construction, transnational merger and global R & D "one in one".
In recent years, XCP has actively carried out international capacity cooperation, improved the global layout, continued to enhance the competitiveness of overseas markets, promoted the overseas market to take root strategy with strong force and promoted the two international model operation quality of Germany and Brazil, and nurtured the growth of market economics, product managers, business managers and services for many years. The manager's "four in one" international team continues to expand overseas positions, and Xugong's global market is ushering in an unprecedented golden period.
At present, the product of Xugong has been exported to 178 countries and regions in the world. The total annual export volume has exceeded 1 billion 600 million US dollars, the ratio of overseas income is over 30%, and the export volume is in the lead in the industry for 29 years. As a leading provider of engineering machinery products and complete set of engineering solutions, Xugong has won the trust of global customers.
While helping the global customers to succeed, Xugong practise the responsibility of "making the world better", and carries out 14 kinds of public welfare projects in five fields, such as earthquake relief, education aid, poverty alleviation, industry development and green environmental protection. In the past 10 years, Xugong has been involved in the 20 major disaster relief efforts in the world, dispatching 470 large machines, with a total value of over 160 million yuan, and contributing 25 million 720 thousand yuan to the disaster area. Since 2016, Xugong has built 41 water cellars in Ethiopia, which has solved the problem of safe drinking water for more than 4000 villagers and students.
At the edge of the first cellar, the children greeted the first sweet drink excitedly.
"At present, the pace of internationalization of Xugong is still unswervingly moving towards the world." Wang Min, chairman of XCP group, said, "our goal is to maintain a double growth in exports, a big step towards the country and the high-end market around the world, to raise the international revenue from now 30% to 50% in three years, to build a" aircraft carrier fleet "in an all-round way to create a" technology "for global customers. Products that are in the lead and will not be destroyed "will win win-win cooperation with the global customers."
Let the national brand go to the world, win the world respect, create a world class enterprise, and realize the rise of the national industrial revival. It is the past of every Chinese and the people of Xugong. "Chinese products win the hot people, get the world's respect, not by joyous joy, hot and busy, drums and drums, but by the world's first-class level of work."
Through continuous reform and progress, independent innovation and famous brand, Chinese products will step by step towards the high end of the "smile curve" and take the initiative in the global economic competition. Xugong will also speed up the growth process of China's construction machinery world-class brands.
