Affected by the new crown pneumonia epidemic, some well-known offline construction machinery exhibitions "press" the pause button. International buyers turn to learn about manufacturers' R&D, manufacturing and after-sales capabilities online, and online transactions have gradually become a new trend in the transformation of China's construction machinery industry.
At the "China Heavy Industry New Foreign Trade Summit" held in Changsha, Hunan on the 27th, the Alibaba International Station Online Industrial Exhibition was officially launched. The exhibition allows global buyers to directly hit China's machinery products and workshops through live broadcasts and short videos.
The "Construction Machinery Industry Cross-border E-commerce Development Report" released by Alibaba International Station on the same day showed that in the first half of this year, the average monthly growth rate of orders for construction machinery products on the international station reached 119%, and the lowest was 75% in March. After that, it bottomed out and the growth rate rose to 175% in June.
Hunan is a major manufacturing province, and 31 major categories of China's manufacturing industries are distributed here. Among the top 50 global construction machinery industries, Hunan has 4 companies including Sany Heavy Industry, Zoomlion Heavy Industry, Sunward Intelligent, and China Railway Construction Heavy Industry.
According to the big data guidelines, Sunward has developed a 17U type small micro excavator exclusively for the Internet, which is about 15% lower than the 1.8-ton 18UF model. "This tonnage model is sold well overseas, and customers can use it for house construction, gardens, etc." Li Sha, deputy general manager of the company’s international marketing department, said that the 17U mini excavator is the company’s test water Internet specialist. The first model provided, and more models will be sold on the Internet in the future.
Hunan Youzuan Engineering Technology Co., Ltd. is a construction machinery supporting enterprise, and its products have been exported to 50 countries and regions including Brazil and Germany. "We participated in an online exhibition in March to showcase the company's factory buildings, products and designs in the form of videos and live broadcasts." The company's chairman Shen Deyi said that compared to offline, online exhibitions are more comprehensive. In the first half of the year, the company's online orders accounted for 40% of the total orders.
"At present, online exports of China's construction machinery industry have fully recovered, and the prospects are good. It is expected that exports will rebound sharply in 2021." According to Dai Xianwen, director of large industrial operations at Alibaba International Station, as the digitalization of the construction machinery industry increases, Payment, logistics, etc. can be completed online, and online foreign trade in the industry will become the norm.
