In recent years, with the improvement of my country's construction machinery manufacturing level and the advantages of cost performance, domestic excavators have been increasingly recognized by the market, and domestic substitution of imports has also become a development trend.
However, for this trend, we only have a vague concept-the market share of domestic excavators has increased, and the market share of foreign brands has fallen. But what are the specific changes in the mainstream excavator brands? Let's take a look at them one by one.
Top ten excavator brands: Sany, XCMG, Caterpillar, Lingong, Liugong, Doosan, Komatsu, Volvo, Hitachi, Hyundai.
According to the changes in the market share of the above ten brands in the past five years, we can divide them into three categories
Growth type: Sany, Xugong, Lingong, Liugong.
There are two types of growth. Among them, Sany, Xugong and Lingong have relatively fast growth rates and belong to a fast-growing type; while Liugong's growth rate is relatively slow and belongs to a steady growth type.
Declining type: Caterpillar, Komatsu, Hitachi.
It is not difficult to understand the decline in the market share of the American company Caterpillar and the two Japanese companies Komatsu and Hitachi. The development of China's construction machinery industry is relatively late, and the previous Chinese market has always been monopolized by these foreign companies. Once domestic brands begin to rise, the first ones to bear the brunt are these foreign brands with a high market share.
Swing type: Doosan, Volvo, Hyundai.
There are also two types of swing. Doosan and Hyundai are "inverted U"-shaped changes, which have experienced growth in the middle, but have gradually declined in the past two years; Volvo is a type of multiple shocks.
Taken individually, it turns out that from 2016 or even earlier, Sany has secured the No. 1 market share of domestic excavators. Its market share has increased from one-fifth to one-fourth of the overall market. The dust data is enviable. And apart from Sany, no company has a market share of more than 15% in the past five years.
XCMG increased its market share from 7.5% in 2016 to 14.03% at present, and its market share has nearly doubled;
Caterpillar has fallen from 14.2% in 2016 to 11.21% at present. It has only dropped by 3 percentage points under the previous high market share. It is already a good performer among foreign brands;
Lingong has grown from 3.8% in 2016 to 9.73%. It performed very well and is the fastest growing domestic brand;
Liugong has increased from 5% in 2016 to the current 7.15%, with little growth;
Komatsu and Hitachi are the most serious declines among foreign brands. Komatsu's market-to-book ratio fell from 7% in 2016 to the current 2.48%, and Hitachi fell from 6.2% in 2016 to the current 1.81%. Facts have proved that even if your brand's technology is high, but it cannot be adjusted in a timely manner according to the actual situation of the Chinese market, it will still not succeed!
