Referring to Wuxi, many people first think of Taihu Lake, Wuxi also has the reputation of "Pearl of Taihu Lake", every year tens of thousands of tourists come to admire the name. And in the beautiful shore of Taihu, there is such an enterprise, with a strong technical innovation strength and an international strategy of integration and win-win situation is moving all over the world, more and more overseas users favor, this enterprise is the FAW liberation engine business department (hereinafter referred to as "the motivation business department").
In July 17, 2018, POWER-GEN AFRICA 2018, the most influential professional exhibition in the annual African power equipment industry, was held in the Johannesburg SANDTON Conference Center in South Africa, and enterprises from more than 30 countries and regions from Europe, the United States, China, and India participated in the exhibition. The exhibited products involve manufacturers, suppliers and service providers of power equipment, power generation equipment, power engineering, raw material processing, machinery manufacturing, etc. As the representative enterprise of China's engine industry, the engine Division also took part in the exhibition.
It is understood that the engine department 's "13 liter 6DM3" and "Conway 4DX" engine have been warmly paid attention by the participants. They are not only attracted by the high-end 6DM3 engine, but also have a detailed understanding of the compact and powerful Conway 4DX products. The product is highly praised. Before the meeting, the staff of the South African Office of the engine Department invited the cooperative customers to the exhibition. They were very excited to see the image and engine of the engine department. TINUS, the general manager of coppereagle, said, "thanks to the engine department, not only gives me a good product, but also helps us to develop the market to set up a high-end market brand, and we are very confident of working with you for a long time." After visiting the local OEM SA Reefer Gen general manager Poen, the FAWDE booth was very shocking. FAWDE really took root in the South African market. I have already used more than 300 FAWDE engines. I just booked 30 units last month.
With the continuous promotion of the overseas strategy of the engine department, the international market has become more and more recognised for the products of the engine department. By the first half of 2018, there were more than 1000 sales in South Africa. In the non Road, the model 4DW, 4DX, 4/6DF series, with high cost performance, technology and service support, word of mouth and so on, The market share is higher than the other brands made in China. At the same time, the sales of L are promoted through the exhibition and promotion. 280 units are exported in the truck market, of which 6DF2D-18 becomes the main driving force, the sub market of South Africa industry is the first, the new model JH6 high-end traction matching tin Chai 6DM3-46 engine, with excellent performance, In the performance and reliable quality, we won the trust of FAW South Africa Company to achieve bulk orders.
As a matter of fact, the "marine operation" of the engine division started in 2008. That year, the engine division formally set up overseas business unit to engage in overseas market development. In just 5 years, by 2013, the annual sales volume of the engine division in overseas markets reached a breakthrough of 10000 units. By 2015, the overseas sales volume of the engine division exceeded 20 thousand units for the first time. Today, in the ten years to enter the overseas market, the engine department holds the opportunity to build the "one way" construction, and constantly improve the overseas market layout. The sales of the engine in the overseas market continue to rise. In Southeast Asia Vietnam, Indonesia, Philippines, Iran in the Middle East, the Arab Emirates, Saudi Arabia, Russia and Kazakhstan in Eastern Europe. More than 60 countries and regions, such as Saudi Arabia, Africa, Ethiopia, Kenya, Chile, Brazil, Bolivia, and Europe's Spain, Italy, and other countries and regions, have been able to see the busy figure of the overseas sales personnel of the engine business department. The engine business department has become a display of the Chinese industry to the world. Business card. In addition, in line with the standards of service and international standards, the engine department is trying to provide overseas users with the most professional, fastest and most satisfactory pre sales, sale and after-sales service, and the establishment of an overseas service model and the establishment of an overseas central warehouse. Since 2013, the engine department has established 8 overseas offices. More than 100 professional service stations form a more comprehensive overseas marketing service network.
In the view of Qian Hengrong, general manager of the Ministry of engine and the Secretary of the Party committee, in order to make a modern enterprise, the manufacturing enterprise should focus on the world market and produce the first-class products in line with the world standard. By taking part in this exhibition, it not only makes the overseas users more direct and comprehensive understanding of the brand and corporate image of the engine department, but also reaping the confidence of the overseas customers to the engine business department. In the international operation, the engine business department insists on the dual wheel drive of technology and service. From Southeast Asia, the Middle East to Africa, Europe and South America, the global market is built. The whole series of products of the engine business department are blossoming on the world stage, and we are proud to see that the national "along the way" initiative. The international flag of the engine division is flying high in the world.
