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Talk about the pain of the engineering machinery parts industry.

Aug 03, 2018

After our equipment is bought home, the maintenance and maintenance can not be separated from the accessories. In the warranty period, the manufacturer stipulates that the original accessories must be used to enjoy the warranty. After the warranty period, the owner can choose the source of the spare parts independently.

Rough estimate, the annual sales of the accessories market is 200 billion yuan. The huge cake has attracted many manufacturers, companies and individuals to participate in. All kinds of accessories channels, uneven quality, different prices make the accessories market chaotic, and also bring many troubles and pain to the owners, expensive and cheap. With good quality and poor quality. How should the owners choose? Let's start with the accessories channel.

The source of the construction machinery accessories is very complex, including the so-called original parts, OEM parts, auxiliary parts, high imitation parts (dismantling parts, refurbishing parts temporarily not discussed), before we know the pain of the accessories, first we have to understand, what do these things mean?

As the name suggests, the original parts are the same parts as the original ones. This kind of accessories is the best quality and the most expensive one in the post market, because it is almost the same as the accessories that the new machine is assembled at the factory, with the same assembly line with those assembled on the new machine, with the same technical standards and the same quality. We call it the regular army in the accessories.

OEM means original equipment manufacturer, commonly known as "foundry". A equipment has tens of thousands or even tens of thousands of parts. It is impossible to develop and manufacture all the parts by the whole plant. Therefore, the OEM model has appeared. The whole plant is responsible for the design, development and standard of the main control equipment. The OEM factory is responsible for the production of parts according to the design and standard of the whole vehicle plant, of course, OEM workers. The factory is authorized by the whole plant. Most of the accessories in the contemporary engineering machinery industry are produced by OEM, and these accessories in the factory will eventually have two directions. First, the whole factory's LOGO is sent to the whole plant, and the two is to use its own brand packaging into the distribution market. This is the OEM piece. The feature of OEM is that the quality of the product is the same as that of the original factory (the only difference is that there is no original LOGO). As a result of less brand added value of the original factory, the price is generally cheaper than the original factory. We call it a mercenary.

The auxiliary factory is also the product of the factory, it is different from the OEM, which is not authorized by the whole plant, nor is it produced according to the technical standard of the whole plant. Therefore, the accessory factory is only supplied to the parts market, but can not enter the door of the whole plant. There are many factories in China, they find some common accessories to come back two times to develop molds, make some simple production equipment, carry out workshop production, and then sell their own brand to the accessories market. Such brands are cheap and uneven, and they are also a good option for cheap consumers, because they are at least a real product of low quality and low quality routes. We call it a folk armed force.

High-quality imitations refer to the packaging of inferior parts into the original factory or high-end brand appearance, pretending to be the original factory or high-end brand parts to sell. In fact, this is a fake and shoddy product. The Chinese people's fake ability is famous all over the world, the packaging can be done in a real way, even if it is difficult to distinguish between the professionals, the heavy disaster areas of high imitation are the oil and maintenance market. We call it an impostor.

Knowing all kinds of accessories channels, we started to talk about the pain of accessories. In my opinion, there are three main points, which are incomplete or incorrect. Welcome to criticize and correct in the message area.

1. It's really expensive. Is it really expensive?

First to say it is really expensive! The so called "genuine" accessories are regular units. The original fittings are often the best in terms of performance matching and quality, and of course the price is the most expensive.

It is well known that the original fittings are expensive, but where is it?  Personal views are valued in the following items and welcome to supplement.

1: research and development products control, R & D costs belong to the early investment, before the production of accessories need to invest a lot of manpower and material resources for research and development, design the suitable parts of the whole machine, the drawings will be made to OEM manufacturers for production. In the later stage of quality control, the large manufacturer is more stringent than the small factory or workshop, which is also a part of the high price of the original factory accessories.

2: All kinds of management costs, warehousing management, logistics management, personnel management and so on should be spread to the price of accessories, but also take into account profits. The profit margin of original parts is lower than that of auxiliary parts and shoddy parts.

3: chain long, each of the original parts of the original plant to go through a long chain to the hands of the owner, OEM - the host factory - agent - at all levels of the company - owner, in this chain, each link will produce cost and tax, but also a certain profit retained, this price will naturally rise, the longer the chain, the longer the chain, The more expensive the price is. There are other reasons for expensive original fittings. Welcome to add.


Is it true that you are more expensive?

Did you say that you spent the price of the original accessories, and it is really original accessories on your machine? You said I saw the after-sale service personnel install accessories to my equipment. How could it be false?

Have you heard of the story of a civet cat to the prince? I believe there are a small number of after-sales service personnel here to see their own will make a murmur, is it a revelation?

This is a matter of my own experience, once worked in a branch of an agent, as a spare part warehouse administrator, at that time still less, the daily work is based on the distribution of documents issued by the accessories and recycling accessories. In the work found a problem, after-sales service personnel will return parts, especially maintenance parts, air filter, firewood filter, hydraulic oil filter core... The reason given is that the customer has, and the accessories for others have not been used up. At first I believed it, because the purchase of spare parts was very common at the time, but I realized that when I saw them from the nearby accessories store to load and take care of the maintenance, I did not understand... Then I left it from there.  This is also what happened ten years ago. I heard that the after-sale personnel no longer do this kind of operation, most of them eat by technology.

Is that what is so expensive and true?

Remember to check the accessories first, but you may not be able to tell the truth.

This is the second one.

2. The quality of the true and false appearance is uneven.

The parts are basically divided into original parts, OEM parts, auxiliary parts, high imitation parts and so on. Just said the original factory is expensive, so a lot of machine owners will choose OEM or auxiliary parts after the equipment is insured.

1: the true and false appearance of the original factory and the fake and shoddy parts is difficult to distinguish

2: the quality of the auxiliary factory is uneven

First of all, the original parts and high imitations, most of the original parts are still much better than high imitations in packaging, careful discrimination can find clues. However, some of the high imitation parts are made more beautiful than the original ones.

Some people say that the manufacturers' accessories have anti-counterfeiting marks, so I can recognize them. That's what you don't know about counterfeiting. Now the appearance of the fake has come to the point of false and true, put a high imitation part in the true accessories, or put a true accessory in the high imitation accessories, sometimes even the teacher and Fu can not tell. Another part is the change of prince charming, which is not only limited to maintenance parts, but also other accessories.

High imitation parts bring us the greatest harm, and sometimes it is difficult to prevent, in some of the business there, when buying the boss will prompt you, this is cheap, but I do not guarantee the quality. However, some sellers of black heart will also sell high imitation parts as original or sub factory parts to consumers.

Let's talk about OEM and sub parts. OEM is the most favorite part of the machine owners, and it is basically the largest sales accessory. Because their quality is not different from the original parts, but the price has great advantages.

Vice - factory parts have their own regular manufacturers, but in the quality of a slight difference, that is, quality control is not good, some can be used for a long time, and some are bad. Most of these accessories are people who are small in scale and often care about operating costs.

Here is a very interesting phenomenon, I believe a lot of friends have met, many factory accessories, the host plant is not a warranty cycle, and the auxiliary factory can give a very long warranty cycle, such as this accessory half a year bad you get back, I can give you the change.

What kind of accessories do you use most now?

3. It is difficult to fake a fake phenomenon seriously

Driven by interests, fake and shoddy products are full of them. Every year, the industrial and commercial departments are constantly investigating and investigating fake and shoddy accessories, and some industry enterprises are also actively participating in the disclosure of fake events, but the wind of fake parts in various parts is still prevalent.


The video, which is actively promoted by the joint force accessories recently, and assists the Dragon flat technology in the Hebei River to destroy the most special parts of the local manufacture of all kinds of fake parts (mainly joint force special oil, joint pressure plate, friction plate, combined force filter and so on).

For example, since 2011, Dou Shan (China) has launched a counterfeiting storm, which has brought great positive effects to the industry. In July 2012, Dou Shan and other law enforcement departments, such as Nanchang, Baotou, Yantai, Ji'nan and Dongguan, carried out the special control work of counterfeit Dou mountain products throughout the country, combating the suppression of counterfeit products and sales of 5 manufacturers, and retrieving more than 100 yuan of direct economic losses from customers.

Of course, counterfeiting can not rely solely on manufacturers, but more depends on consumers and users. Most of the consumers believe that the original factory is a high price, not willing to purchase the original accessories, can choose OEM parts or auxiliary parts, but the fake and inferior parts must not touch, otherwise regret is themselves.

So far, I want to tell you that the fittings market is very deep, but there are some rules to look for. If you know nothing about accessories, it's better to buy a factory or OEM directly. If you want to save money, you can buy a subsidiary factory. It's best to wear out accessories that do not involve safety. As for high imitation, refurbishment, the price of irregular channels or abnormal temptations can make you buy fake goods.