In the past two years, the agency group of construction machinery has been extraordinarily calm relative to the unusually hot market of construction machinery. While the market has been in the downturn for nearly five years and the pain of it, the market is good, but most of the agents have been building and embarking on a future based profit model. Among them, the leasing business will be the key direction for the future business of agents.
However, most agents in the development of leasing business will have such a puzzle: the agency business is already familiar with light cars, why do you want to do leasing? If leasing is to be done, what advantages should be compared with existing resources and capabilities, and what should be complemented? Where should we start leasing business? Such a tedious lease business, what is the focus on? How do you manage it? What is the key to maintaining the profit of the leasing business? Leasing has been doing it, but why has business been so hot and hard?
It is in this context that, on 27-28 July 2018, Ceng Xiang, a well-known expert on engineering machinery marketing, told the course "how to do equipment leasing" in Beijing, which was attended by more than 50 agents and leaseholders from all over the country.
Zeng Xiang began to set foot in consulting and training of construction machinery industry in 1997, for twenty years in the field of deep ploughing engineering machinery and other industrial products. Since 2013, Zeng Xiang focused on the post market business of two mobile phones, accessories and equipment leasing. In his view, the leasing business will become an important part of the sustainable management of engineering machinery agents.
In the course of the training course, Zeng Xiang, starting with the many puzzles that you have paid attention to, uses a lot of domestic and foreign cases that are close to the actual situation of the leasehold operators to help us to clarify the thinking of management, to get rid of the management fog and to see the essence of the data. What is the driving force that affects the rapid growth of the equipment leasing market? How long will the fast growing market last? Joint leasing is good, but is his operation experience suitable for us? What can we learn from? How to learn from it? How do the excellent colleagues around us do the leasing? How to make your own positioning and choose your own business strategy? What is the principle? What's the way?... From macro-market to micro-data, from theory to practice, from methods to tools, teacher Zeng Xiang's lectures were analyzed in detail, and the students listened with interest.
In the training class, the students follow the teacher's explanation, enlighten by the teacher, communicate with each other according to the actual situation of their own enterprise, and share their thinking and understanding of a certain content. The training lasted for two days, and after a day's course, the students got good reviews.
"A lot of dry goods, foreign conditions, domestic equipment rental data are very detailed, knowledge is very systematic, and I do answer a lot of doubts." although the current equipment we use for leasing is also a creditor, but in view of the future trend of the lease, it is very urgent to understand what the next step should be. Do, once a teacher is worthy of professional engineering machinery marketing consulting for many years, I know the current status of our agents, and get to our entanglements and difficulties, in his lessons learned a lot of effective suggestions, "...
According to the organizers of the elite Zhihui company, the training number limit requirements, many students want to sign up for no quota, should be required, the follow-up will still be arranged. In addition, in August, another open sales management course will be launched.
