There are mostly irrational factors in the current tower crane market. The market spree for several years has enabled the tower crane manufacturers to develop rapidly, and at the same time cultivated their greater ambitions, and more products with high reliability and excellent performance have been added to the market. The formation of a large amount of production capacity provides more choices for product demanders, so equipment manufacturers have formulated more ambitious marketing plans. In order to seize the market, various marketing policies of low down payment, down payment installment, and down payment deferred have appeared, and weaker operation The main body began to emerge.
Excessive marketing is a bitter pill for the industry and will cause large-scale overcapacity in the long run. Equipment manufacturers transfer excess production capacity to lessors through low down payment, down payment instalments, and down payment deferred marketing methods. The operating capabilities of the leasers are different. For the needs of survival and to solve their own difficulties in the future, those with weak operating capabilities Leasing companies have to adopt low-price strategies to gain market access, and low-price marketing has no winners in the entire industry chain. Leasing companies can solve temporary difficulties through low-cost marketing. In the medium and long term, they cannot completely get out of the difficulties. Renting a few equipment at low prices will not increase the overall rental rate. It will only lower the overall market price and the entire market, which will affect the entire lease. The industry is a poison for the industry chain.
Excessive marketing lowers the market price, which will weaken the leaser’s ability to perform. Some new entrants and leasers with poor operating capabilities will fail to perform their contracts normally and fail to pay the manufacturers on time for progress payments. The manufacturers will become the ultimate victims of over-marketing.
Obviously, the leasing market price has fallen sharply, and the lessor is the first victim. Coupled with the control of the age of the machine by the general contractor, many lessors will be idling after several years of struggle, and they will not be able to obtain real profits. ; If there is a high idle rate or an accident occurs, you may even lose money.
As a result of the highly competitive market, does the general contractor become the beneficiary of the industry? Think carefully, it is not the case. In the case of low-price winning bids, it is inevitable that the bidding party will encounter the bid-winning supplier according to the low-price winning rule. However, each industry has inherent operating costs and the operating ability is not strong enough. Even if the bid is won, the performance ability cannot be guaranteed. . According to the current operating regulatory environment and the state's emphasis on safety, the lessor will have more difficulties in operation, and even frequent accidents. At this time, the general contractor will not be alone, but will face the government's accountability and reputation damage. The management personnel at all levels of the contracting unit will become the brazen man who does not work well or manages well, and has a low level of ability.
From the perspective of safety supervision, once an accident occurs, the safety supervision stations at all levels cannot stay out of the incident. According to the result-oriented management model of our country’s safety supervision system, whether it is well managed or not well managed, no matter whether it is in management In the process, fishing in troubled waters is still the reality of robbery in the name of safety. It has to withstand the test of emergency management departments at all levels and various safety management departments, and supervisors will be in panic all day long. Even if they can clean themselves up, according to the country's accident management logic, there will always be a hundred secrets and one sparse, and it is hard to blame, and the supervisors at all levels will eventually be implicated by the torrent of the market.
Resist excessive marketing, resist low-price competition, and there is no end to it. Manufacturers plan production according to market saturation, and leasers concentrate on operating according to their own capabilities. Safety supervision departments at all levels must consider production safety, and also take into account the living space of leasers, follow the law of development of things, and respect history. The establishment of a safe and harmonious market order requires the joint maintenance of the industrial chain.
