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BICES 2021 Online Exhibition Platform-Cloud Exhibition Cooperation Signing Ceremony was successfully held in Beijing

Mar 29, 2021

On March 25, 2021, China Construction Machinery Industry Association (referred to as the Association) and Institute of Machinery Industry Information (referred to as Information Institute) on China (Beijing) International Construction Machinery, Building Materials Machinery and Mining Machinery Exhibition and Technology Exchange Conference (BICES 2021) The online exhibition platform-Cloud Exhibition Cooperation Signing Ceremony was held in the studio hall of the Information Institute. The Secretary-General of the Association and Chairman of Beijing Tianshi Huagong International Exhibition Co., Ltd. (referred to as the exhibition company) Wu Peiguo, and Vice President of the Information Institute Shi Yong attended the signing ceremony and delivered speeches respectively. Lv Ying, deputy secretary-general of the association and general manager of the exhibition company, and Tian Fuxin, director of the Institute of Industry and Market Research of the Institute of Information Technology, signed the contract as the cooperation representatives of both parties. This time, Xia Wei, deputy general manager of the exhibition company, Liu Shibo, deputy director of the Institute of Industry and Marketing of the Institute of Information Technology, and other relevant representatives, as well as representatives of well-known media in the industry, witnessed the signing ceremony.


Wu Peiguo said in his speech that BICES, hosted by the association, is the first professional exhibition of construction machinery in China that has been certified by the International Exhibition Federation (UFI). Since its establishment in 1989, after 32 years of development, BICES has always been committed to showcasing new technologies, new products, new methods of construction in the construction machinery industry, meeting the diverse needs of customers, and providing business opportunities in the world, especially the emerging markets of the Belt and Road. It is a dialogue with industry leaders. A platform for value exchange and a stage to highlight the high-quality development of construction machinery. At the BICES 2021 media symposium held not long ago, President Su Zimeng comprehensively reviewed the achievements of the construction machinery industry during the 13th Five-Year Plan period and the good development opportunities faced by the 14th Five-Year Plan. I also gave a comprehensive introduction on the progress of the exhibition preparations. The current industry development situation is good, exhibitors are actively registering, and the preparations for the exhibition have entered a full-scale stage. I believe that BICES 2021 will definitely become the most anticipated event in history.


The Institute of Information Technology has a large industrial media group and rich experience in all-media operations, and successfully held the 2020 Online Machine Tool Show. Today, the cooperation signing ceremony with the Institute of Information Technology on the online exhibition is just the beginning of the project. Therefore, in the next work, it is hoped that the teams of both parties will further improve the goals and work measures around the BICES 2021 offline exhibition, during and after the exhibition, and further enrich the functions of the online exhibition. , To further improve the quality of BICES and the effect of exhibitors’ publicity and display, to meet the urgent needs of overseas visitors for online exhibition, negotiation and communication. At the same time, it is hoped that the teams from both sides will strengthen cooperation, accelerate the pace of work, and put the BICES 2021 online exhibition online as soon as possible. I also sincerely hope that the Institute of Information Technology can give full play to the role of all media platforms in the hospital and include BICES 2021 as one of the publicity tasks of all media platforms.


In his speech, Shi Yong said that after nearly 70 years of development, the Institute of Machinery Industry Information has formed a new type of “five in one” of “machine engineering think tank”, “machine engineering media”, “machine engineering publishing”, “machine engineering distribution” and “machine engineering digital”. Professional information content service system. The omni-media development of "paper media + web media + micro media + events + live broadcast + video + value-added services" is becoming the new label of Jigong Media, and it also provides brand promotion, product promotion, technical exchanges, and exhibition services for industry enterprises. And other characteristic services are more high-quality and high-value. China Construction Machinery Industry Association is one of the most influential and appealing associations in the machinery industry. The BICES hosted by it is an important event in the construction machinery industry. On the basis of co-editing and publishing the "China Construction Machinery Industry Yearbook", the two parties cooperated on the BICES 2021 online exhibition platform-Cloud Exhibition, which opened a new mode of friendly cooperation between the two parties. The two parties will give full play to their respective advantages, work closely together, create a high-quality online platform, and jointly do a good job in various services of BICES 2021, and empower the development of China's construction machinery industry.

 

According to the cooperation agreement, the Institute of Machinery Industry Information will undertake the development of the BICES 2021 online exhibition platform-Cloud Exhibition, and assist the BICES 2021 offline exhibition to be held in Beijing in September, especially due to the impact of the global epidemic, which cannot reach the on-site visit line Overseas customers under BICES provide a high-quality online exhibition experience. The platform will realize the digitalization and intelligence of the exhibition while fully displaying the original offline exhibition. After the test experience of many exhibitors who have settled in successively, they agreed that the launch of the online exhibition has expanded the original offline communication methods, greatly improved the communication efficiency of exhibitors and visitors, and exhibitors and visitors can find out through the online exhibition platform at any time Exhibit information, high-quality exhibitors, concurrent events, traffic arrangements and other exhibition information. At the same time, remote interactive communication methods such as live broadcast + video connection, appointments, and talks can be carried out, and the invitation of professional audiences and targeted industry users can be accurately matched to obtain accurate information in advance. Participating in industry technical exchanges and supply-demand docking, fully prepared for offline exhibitions, and jointly help build a high-quality development platform for the construction machinery industry.