"Zhonglian Heavy Industry Co., Ltd. has a 52-meter pump truck with a starting price of 100,000 yuan..." At the 2020 Changsha International Construction Machinery "After Market" Trading Conference held recently, the business of live auction platforms for second-hand equipment was booming. In less than 10 minutes, the pump truck was sold for 780,000 yuan.
This is the first large-scale exhibition in the construction machinery industry after the normalization of China's epidemic prevention and control, and is currently the largest second-hand equipment trade show in Asia. The exhibition area is nearly 40,000 square meters, and Chinese brands such as Zoomlion and Sany Group will compete with international giants such as Caterpillar.
Construction machinery "after market" mainly includes construction machinery after-sales service, spare parts supply, leasing, second mobile phone transaction and remanufacturing business. At present, the main products of China's construction machinery are about 8 million units, which is generally considered by the industry to have huge market potential. Taking the maintenance market as an example, each equipment is calculated at a maintenance cost of 20,000 yuan per year, with a scale of up to 160 billion yuan.
In the future, as China's urbanization continues to advance, the construction machinery sector will continue to grow steadily, and the "after market" is expected to usher in an "outbreak period." Exhibition organizer Zhang Biao said that construction machinery is one of the pillar industries of Hunan, and Changsha is the capital of construction machinery in China. The purpose of this transaction conference is to accurately "lock" the back-end crowd of construction machinery, vigorously promote front-end transactions and development, realize the horizontal and vertical integration of the entire construction machinery industry chain, and build a global construction machinery industry ecosystem.
In order to achieve coordinated development in the "after market", Sany Group, Zoomlion, Tiejian Heavy Industry, Shanhe Intelligence and other host companies have cooperated with Hunan Sinosteel Investment Co., Ltd., Changsha Shenghong Machinery Co., Ltd., and Hunan Shenyi Hardware Standard Parts Co., Ltd. and other supporting enterprises signed a cooperation agreement at the meeting to jointly build a centralized blanking service platform, process equipment service platform, and fastening connection technology collaborative innovation platform for the construction machinery industry.
For a long time in the past, the Chinese construction machinery industry did not pay enough attention to the "after market", and the development degree lags behind that of developed countries. Facing the increasingly fierce international competition, "Construction Machinery Xiangjun" took the initiative to expand the after-sales service market and deepen this field, effectively improving its profitability.
Half a year ago, Hunan Hongwei Mecha Network Technology Co., Ltd. released the construction machinery online service and trading platform-"Mecha Circle" to provide real-time services and transactions for construction machinery "after market" industrial chain customers. Users can use the "Mecha Ring" to not only get high-quality and cheap accessories without leaving the house, but also find a suitable operator. If the equipment is faulty, online reservation can be carried out for maintenance.
An industry expert said that China's construction machinery "after market" service, network construction must be standardized and stabilized, improve the technical level of after-sales service personnel, and drive the construction machinery industry to "expand capacity".
At the Hunan Provincial Construction Machinery Industry Chain Development Conference held in the same period, Ma Tianyi, deputy director of the Hunan Provincial Department of Industry and Information Technology, said that Hunan will strive to build construction machinery into a strong international competitiveness in a number of fields in about five years A world-class industrial cluster that leads the development of the world's construction machinery industry.
According to Zhang Kelin, executive vice president of China Machinery Industry Federation, the second Changsha International Construction Machinery Exhibition will be held in Changsha International Convention and Exhibition Center in May 2021. There will be more than 1,500 exhibitors, including more than 30 of the world's top 50 construction machinery companies. During the same period, 4 competitive exhibitions, 28 international forums, and 100 series of business activities will be held.
