Manufacturers-service wholesalers-service repairers-users, this chain is the entire ecological chain of the forklift market.
For forklift users:
The user of the forklift is different from the car. The car is the buyer and the user. It is controlled by itself when it is repaired. The forklift is mainly used by the enterprise and is used as a tool. The companies that can buy the forklift are not small businesses. Will pay attention to parts procurement and maintenance. It is the person in charge of procurement rather than the boss who decides the parts procurement and maintenance. The person who drives the forklift does not have the right to make decisions. This is just like the famous economist Cheng Siwei said, Money is used to do other people's affairs, this efficiency is the lowest, and corruption is the heaviest." There is another reason that the accessories are different from general products. It is unique. If the model is wrong, it is impossible to use. There is also a need for professional maintenance. Based on the above three points, users will only cooperate with local service repairers, and it is impossible to cooperate with service repairers in other regions. It is also because of the first reason that service repairers cannot be the only ones.
For forklift service repairers:
Due to the user's special requirements, service providers need to have the following points to be relatively better. The first is market public relations, the second is maintenance technology, and the last is service prices. Therefore, public relations is the most important of these three points. Price On the contrary, it is not the most important. Since the price is not the most important, public relations and services are more important than the price. Cheng Siwei told us that "it is the most efficient to spend your own money on your own affairs", so this determines the small service provider. More competitive, it is difficult for a service provider to dominate a single company. Due to the multiple models of forklift brands, it is also difficult for a service provider to dominate a single company. Among the above three points, the price is not the most important for users. This determines the manufacturer. It is impossible for a service wholesaler to bypass service repairers and users.
Service wholesalers:
The first is that forklift trucks have many types of forklift trucks, resulting in a wide range of forklift parts. The second part is also unique. The third maintenance service provider hopes that you can solve it centrally. The fourth maintenance requires timeliness, which requires service wholesalers to If you want to do well, you need to resolve several major contradictions: first, because of the variety and uniqueness of the accessories, the service wholesaler must have a strong inventory and professional service, and second, because the user wants the timeliness of maintenance The service repairer hopes that the manufacturer can provide a basket of solutions. Because the service repairer hopes that the basket will solve the problem, the manufacturer will not be satisfied. This is also the main reason why the manufacturer cannot bypass the service wholesaler and directly serve the service repairer. The above reasons are also added to the fact that the service repairers are mainly private owners, and the private owners are mainly value-based. In the future, service wholesalers must be big fish to eat small fish. In the future, service wholesalers in the forklift market will become more and more concentrated. Service wholesale If you want to do better, you need to solve the following problems: first, service professionalism, second, service timeliness, third, cost performance, fourth, customer trust, first service professionalism, we are going to use small modules Product classification service; second service timeliness. We have established storage centers in Hefei, Jinan, and Guangzhou. In the future, we are preparing to establish storage centers in Chengdu and Tianjin. At the same time, we need to continuously increase the types of materials to digest through professional small modules; The third price-performance ratio, we manage the supplier as our largest customer, we do not delay the payment and maintain good communication, and we use IT technology to continuously improve the company's operating efficiency. At present, we have three
Large management system (outside we have customer collaboration platform, internally we have ERP system and OA collaborative office system); fourth customer trust, we insist on not making fakes in the industry, we will be a responsible company on the three packages .
manufacturer:
Due to the wide variety of forklift parts, it is impossible for manufacturers to become system suppliers. Each manufacturer can only become a system supplier in one category, and maintenance service providers need more categories, causing manufacturers to fail to meet their needs, and maintenance services This particularity of dealers cannot be a service wholesaler. There is an old saying in China that “contradictions in eating in the same bowl”, so there is a conflict between service repairers and service repairers in the same area. Service wholesalers and services The wholesaler has a contradiction, and it is a fight to grab food with customers, so we insist on not having a relationship with the user. This is the ecological chain of the forklift aftermarket I think about. If he is correct, we have to adapt to it. Is it possible to live better!
