With the efforts of the whole country for several months, China's epidemic prevention and control work has achieved positive results, but at present, the outbreak of China's outbreaks has not yet ushered in an inflection point. The spread of the outbreak has seriously hindered the transnational operation of the industrial chain and has accelerated the emergence of new global enterprises. Strategic transformation. In early April, the government of the United States and Japan successively introduced policies to encourage companies to relocate, and the remarks about "the withdrawal of foreign capital from the United States and Japan" immediately ignited the network, causing many unidentified netizens to see the flowers in fog.
In early April, the US and Japan governments successively issued policies to encourage companies to relocate
A "rookie" that originated in Europe and the United States and has risen rapidly in China's construction machinery industry in the past ten years, the aerial work platform has maintained a rapid development trend in recent years, and the large-scale foreign aerial work platform manufacturing Big coffees are targeting the Chinese market and increasing their investment in China. The epidemic is a global pandemic. In the face of the "Foreign Capital Withdrawal from China", the actions of leading foreign companies on aerial platforms not only affect the development pattern of the entire industry, but also affect the sentiment of foreign brands in other fields. However, judging from a series of recent actions by foreign-funded enterprises in the industry, for the Chinese market, not only did everyone not give up, but on the contrary, they began to invest more.
Factory in China resumes operation, Chinese market has steadily rebounded
The spread of the epidemic in the world is beyond people's imagination, and the speed and effectiveness of the Chinese epidemic in the war are also rare in the world. Throughout the world, under the impact of the epidemic, the signs of China's economic recovery are the most obvious. While the international economic situation is constantly changing due to the impact of the epidemic, the Chinese market has officially entered a stage of gradual recovery and steady recovery.
Right now, the factories of JLG, Genie, Haulotte, Snorkel and other foreign-funded brands in China have returned to full or nearly full capacity. Genie President Matt Fearon previously said: "Despite the epidemic, the demand for aerial work platforms in the Chinese market continues to grow. Although the new coronary pneumonia epidemic caused an eight-week interruption in the Chinese market, with the orderly resumption of production and production, The market has steadily rebounded." Snorkel CEO Matthew Elvin also said: "At present, Snorkel's China factory has been officially put into operation at full capacity, and Chinese customer demand has begun to rebound significantly, and businesses across the country are returning to normal operations."
Foreign-funded enterprises expand against the trend
Compared with other countries, China has significant advantages in terms of industry concentration, supply chain efficiency, labor quality and market potential. From the impact of the new coronary pneumonia epidemic, to the gradual recovery of the economy and a good rebound, many foreign companies have realized that this anti-epidemic action has fully demonstrated China's economic resilience and industrial advantages. In the context of the global supply chain facing a reshuffle, China The market remains the key to great potential. In the face of such a severe "natural disaster", high-quality foreign brands that have a steady sense of the overall situation and value efficiency, market and technological innovation have invariably hit the "war epidemic card" of "contrarian expansion" in the Chinese market!
After the outbreak of the global epidemic, JLG, a US-funded background, has not shaken the confidence and determination to invest in China. Gu Tao, general manager of JLG Asia Pacific, said: "JLG will seize the opportunity in the risk. On the one hand, JLG will increase its investment in China and continue to expand its production capacity in China. On the other hand, JLG will also increase the international supply chain. The speed of switching to China's supply chain has increased the company's international influence." It is reported that the second phase of the construction of JLG's new smart factory project has been carried out as scheduled, and it has truly realized "expanding production capacity against the trend". Genie, who has been deeply involved in China's aerial work market for more than 20 years, has also expressed his constant commitment and determination to the Chinese market. David Abbott, vice president and general manager of Terex’s aerial work platform business unit in China, also revealed: “Genie will continue to increase investment in China, and our ongoing phase III facility expansion project will make the Genie brand The production capacity of arm trucks and scissors trucks has more than tripled."
Increase horsepower to better respond to localization needs
As China's epidemic prevention and control trend is improving, the huge consumer market is about to recover. In order to respond to the local market demand faster and better, and serve Chinese customers well, companies have "sworded".
Genie, who adheres to the "customer-centric" management concept and lays out the Chinese market, said: Next, Genie not only needs to further strengthen the functions of Shanghai and Changzhou, enhance the leadership and cohesion of the Genie Chinese local team, expand management functions, and more Deeply cultivate China and serve China; will continue to provide partners with innovative business models, tailor-made financing solutions for customers, and will also increase sales and service personnel around the country, expand the sales service network, strengthen after-sales service and The combined online and offline training programs provide customers with higher return on investment and high-quality services.
Haulotte, who has always focused on growing with Chinese customers, knows that effectively reducing the cost of equipment is the top priority in the use of aerial work platforms. To this end, Haulotte continues to sort out and optimize internal processes, through the establishment of branches and service outlets in the country's major customers, optimize the 400 telephone service mechanism, and continuously carry out various technologies and maintenance and delivery training and other measures, in order to quickly, Efficiently respond to local customer needs.
From the perspective of macroeconomics and policies, the Chinese market still has great potential for foreign brands. According to the latest data from the Ministry of Commerce, from January to April 2020, despite the impact of the new coronary pneumonia epidemic, the actual use of foreign capital in the country was 286.55 billion yuan. However, with the critical victory of the epidemic prevention and control work, the work resumed steadily and the economy recovered rapidly. In April of this month, the actual foreign capital used nationwide reached 70.36 billion yuan, an increase of 11.8% year-on-year. During the two sessions, Ning Jizhe, deputy director of the National Development and Reform Commission, stated this: "On the basis of advancing the implementation of the first three batches of 18 major foreign investment projects, the fourth batch of major foreign investment projects will be launched this year, and the 2020 version of the negative list of foreign investment access and the introduction of The catalogue of foreign-invested industries can be foreseen. After the two sessions, the favorable policies of the central and local governments to attract foreign investment will continue to be introduced. In 2019, we will attract foreign investment of US$140 billion. Under the correct guidance of the central government’s “six stability” and “six guarantees” policies, It is expected that in 2020, the attraction of foreign investment will increase by 3.6% to 6% year-on-year.
"There are in and out, there are coming and going" is the normal development of the capital market, both foreign brands and state-owned enterprises should be treated rationally. Although the New Coronary Pneumonia epidemic has a certain impact on the Chinese economy as a whole, the impact is short-term and controllable. It will not change the fundamentals of the long-term good and high-quality development of the Chinese economy. The Chinese economy still has huge development potential and resilience. At the moment when China's growth momentum is booming and the epidemic is pandemic in China, the actions of various foreign brands in the industry have also fully demonstrated their confidence and expectations for the Chinese market.
