The aerial work platform is a special aerial work equipment, broadly including three types: self-propelled, vehicle-mounted and fixed. This type of equipment is used to carry people at high altitudes, so it has very high safety requirements.
As the requirements for safe construction in my country continue to increase, and labor costs rise, the demand for aerial work platforms by construction companies has also increased significantly. The application of products is more and more extensive. It has broad prospects in many mechanized construction fields such as decoration and maintenance of external walls of buildings, large objects (ships, aircrafts), maintenance and overhaul, large venues, and prefabricated buildings.
China's aerial work platform industry is developing rapidly. According to data, the market size of China's aerial work platform is 5.505 billion yuan in 2019, of which the domestic local brand product market accounted for about 60% of the total domestic scale during the same period; imported and foreign brand products accounted for About 40%. Among them, Zhejiang Dingli occupies the largest share of the domestic market, and internationally renowned enterprises such as Terex and JLG also have very strong competitiveness.
JLG and Terex have a competitive advantage in mid- to high-end products, especially in the dominance of arm platforms. As overseas leaders continue to invest in China, the intensity of domestic competition has continued to increase. Domestic traditional platform manufacturers Dingli, Xingbang, Yunxiang, etc. are actively developing new technologies and new products, while adhering to domestic shares and actively marching into the world; traditional construction machinery companies have also begun to enter the aerial work platform market, Xugong Machinery, Pro The Industrial Group and Zoomlion have worked hard, and even non-traditional construction machinery companies represented by BYD want to take a slice of the aerial work platform.
Looking at the global aerial work platform market, it is currently divided into two major categories: Europe and North America and other countries and regions. The European and North American markets have a higher level of economic development, more complete production safety standards, and have the world's top aerial work platform manufacturers. Currently, they mainly complete consumption through leasing and have high barriers to entry.
For markets outside the second category of Europe and North America, Japan, South Korea, Singapore, and Australia are more mature in the aerial work platform market. Except for Japan’s Aichi, which is an internationally renowned aerial work machinery manufacturer, the other three countries are imported Terex , JLG and other international famous manufacturers' products. Most of the aerial work platform markets in the remaining countries have not yet matured, nor are there any well-known local aerial work platform manufacturers. With the increasing demand for its infrastructure construction, these market potentials are very optimistic and are expected to become a key growth area for the global aerial work platform industry. Leveraging on the promotion of the “Belt and Road” strategy, many aerial platforms companies in my country are actively expanding the national markets along the “Belt and Road”. At the same time, since most countries are sensitive to product prices, platform products made in China will be more competitive with excellent cost performance.
