With the implementation of "China made 2025", China's equipment manufacturing industry is progressively moving towards the middle and high level, which can not be separated from the strong support and quality assurance of steel materials. With the structural reform of the supply side, the reform of the state-owned enterprises, the merger and reorganization of the industry, the construction of the "one area and one road" and the acceleration of the green and intelligent development, the new economic growth point has been formed, which provides a new stage and a historical opportunity for the transformation and upgrading of the iron and steel industry.
To achieve remarkable results in capacity production, iron and steel production has increased, consumption has gradually recovered, steel prices have surged upward, and the profitability of iron and steel enterprises has increased significantly. Under a series of important changes, how can China's iron and steel industry integrate into the trend of the equipment manufacturing industry to the high and middle level, in order to adapt the technical strength to the equipment manufacturing industry to improve the quality of the steel demand? How will the iron and steel enterprises in the "post capacity" era meet the new stage of reducing development and remodeling the value chain smarter?
It is not a simple way to dissolve the excess capacity of iron and steel, but to fundamentally promote the structural adjustment and optimization of the steel industry in China, and realize the transformation from the "big country of steel" to the "iron and steel power". The transformation and upgrading of the iron and steel industry and the rapid development of the high-end manufacturing industry provide new development kinetic energy for the enterprises which mainly produce high-end products. With the increasing voice of the structural adjustment and upgrading of the steel industry, more and more steel manufacturers are aware of the comprehensive service from the material suppliers under the baptism of the "quality revolution". The importance of business transformation to meet personalized and complex market demands.
Green service upgrade makes steel industry "smarter"
Industry experts pointed out that the transformation and upgrading of the steel industry must be closely linked to the characteristics of the development of the era, and on the other hand, it must be closely related to the reality of our industry. Therefore, the transformation from high carbon to low carbon; upgrading from traditional manufacturing to intelligent manufacturing, upgrading from traditional economy to digital economy. It can be said that green and intelligent is the general trend of transformation and upgrading of the steel industry. This is because green is the bottom line for the survival of the industry, and intellectualization is the commanding height of the development of the industry. This also puts forward more stringent requirements for the matching lubrication solutions of steel equipment.
In China, adhering to the technical driving force of customer based, safe and efficient, environmental protection, energy saving and emission reduction, Shell has been related to the Chinese steel industry for 30 years, and has been "married" with the leaders of Baosteel, WISCO, Anshan Iron and steel, Taisteel, Sha Steel and other Chinese steel industry, by virtue of the advanced technology and management experience. A series of value-added services such as field service engineers, optimized lubrication varieties, tanker oil supply and so on will escort the production of partners to jointly meet the challenges of the industry.
In the green transformation of the iron and steel industry, in March 2018, Shell (China) Co., Ltd. and Shaanxi wind blower (Group) Co., Ltd. formally signed a new round of strategic cooperation agreement, based on the energy efficiency and environmental protection and energy efficiency of the industry customers. As a diversified and international green energy enterprise, Shaanxi drum is committed to become a system solution provider and a system service provider in the field of distributed energy, and has accumulated related technology and business strength in the field of distributed energy. The combination of Shell and Shaanxi drum, in technology research and development, market promotion and lubricating oil applications and services and other aspects of cooperation, together to build energy efficient use of solutions, to better meet the iron and steel enterprises to production capacity, cost reduction, green, intelligent upgrading demand for industry users to create greater value.
In June 2018, Shell held the 2018 high-end technology summit of iron and steel industry in Xining, especially on the development of green steel. In the future, reducing production cost and increasing efficiency and green production will become a sharp weapon in the market of iron and steel enterprises. The green synthetic lubricating oil, which can quickly degrade and do not contain toxic and harmful components, long life and low viscosity, not only improves the environmental protection of lubricating oil, but also improves the energy efficiency of motor and gear box transmission efficiency, and helps iron and steel enterprises to walk out a road of green and sustainable development of iron and steel. In addition, through professional guidance and technical service can improve the rational use of lubricating oil, improve the quality of lubrication, reduce the cost of lubrication, improve production efficiency, and gain greater profits for the enterprises. Tang Mingran, the vice president of Shell group's global business business and the president of Shell's China lubricating oil business, said in the opening speech that "lubricating oil is regarded as the" blood of machine equipment ". As the leading brand of global lubricating oil sales for 11 years in a continuous period, in the rolling flow of industry development, Shell has always been pursuing the use of advanced technology and innovation ability, global improvement of resources and services and customized lubrication solutions to help iron and steel enterprises to achieve transformation and upgrading and improve market competitiveness.
In the face of the requirements of "13th Five-Year" for waste disposal, recycling of resources and clean production in the steel industry, steel enterprises face multiple pressures on the compliance treatment of abandoned barrels and the control of the total cost of lubrication. In the traditional barreled mode, the average oil product of 3%~5% per barrel was not able to be added to the system because of the difficulty of pumping, resulting in a lot of waste. Taking a company's annual consumption of 1000 barrels of hydraulic oil and 7% of waste mean as an example, the total amount of waste in one year is as high as about 220 thousand yuan. At the same time, the disposal of a single waste bin needs 50 to 60 yuan, which not only produces additional processing costs, but also fails to meet the requirements of energy conservation and emission reduction. Chen Bin, general manager of Shell industrial lubricants sales, shared Shell's innovative packaging solution. "In the face of new environmental challenges, Shell has launched the" FIBC turnaround box "and" tank car "two deities, in a more innovative and flexible way, to achieve green production from the base supply, and help the steel enterprise customers to reduce the efficiency," Chen Bin said.
