After five years of cold winter in China's construction machinery industry, from the end of 2016, "warming up" has become the main keynote of the industry. The list of "the top 50 of the 2018 global construction machinery manufacturers" published in July 5, 2018 by the China Engineering Machinery Magazine (hereinafter referred to as the top 50 list) shows that the top 50 sales of the global construction machinery manufacturers in 2018 were first rebounded from the same period.
Now, after nearly two years of good development, what will the market of China's construction machinery industry in 2018 and how will it develop in the future?
Increase steadily
According to Qi Jun, President of China Engineering Machinery Industry Association, on the basis of the 12.7% year on year increase in sales revenue in China's construction machinery industry in 2017, 1-5 months in 2018, the major engineering machinery products of the industry achieved a year-on-year increase, and the key products of the association's sales volume were 35.6% in 2018 from 1 to May, "beyond the expectation".
From the specific product, China engineering machinery industry association mining machinery branch industry statistical data show that in the 1-5 month of 2018, the statistics of 25 host manufacturing enterprises, total sales of various types of mining machinery products 105935, up 60.2% year on year. Domestic market sales (excluding Hong Kong, Macao and Taiwan) 98727, an increase of 57.7% over the same period.
"In the first half of 2018, the sales of engineering machinery products tend to be stable in the first half of 2018," he said to the economic observation network. Judging from the perspective of the association industry, it is estimated that the sales revenue of China's construction machinery industry will increase by about 10 points in 2018.
In overseas markets, China's construction machinery enterprises are also in the process of expanding.
Yu Mengsheng, the president of Shandong, told the economic observation network that no matter how large a engineering machinery enterprise is, only the high share of the overseas market and a stable market share can prove its strong professional technology. And enterprises can continue to develop only if they sell products globally and truly internationalize themselves.
Zou Xuesong, deputy general manager of China National Machinery Industry Group Co., Ltd., said that in recent years, national machinery heavy industry continued to promote the international strategy. Last year, the integration of overseas business was realized on the basis of integrating the overseas resources of its enterprises, and the development of engineering equipment, engineering and equipment promotion projects has been formed. Mode, marketing network has been established in more than 130 countries and regions. The national heavy industry is also ranked thirty-sixth in the top 50 list.
The figures for the top 50 list show that the total number of enterprises listed in 13 countries is 12, ranking the first in China and Japan. In the sales share of the top 50 enterprises, the sales share of China's 12 enterprises rose by 1.82 percentage points, ranking the first.
However, there is still much room for China to develop overseas markets. The 50 top list data showed that both US and Japan's sales were over $40 billion, the sales share was over 24%, and the two items were on the list of two, while China's business sales were 24 billion 477 million, sales were less than 15%, and all ranked third.
According to the data of the 50 top list, China Engineering Machinery magazine said, "the overseas expansion of Chinese enterprises is still in the initial stage, the global layout, the localization of the overseas target market and so on, and a lot of homework to do."
Professional development
Of the top 50 listed companies, 8 of China's 12 companies have operating profit margins of less than 6%, compared with only two in Japan, and the top three top three engineering machinery manufacturers are all operating profit margins of more than 9%. Yu Mengsheng said that at present, some Chinese enterprises still have the problem of low operating profit margin, and the operating profit rate is closely related to the technological level of the enterprises and the market positioning of the products.
Yu Mengsheng told the Economic Observer network that many companies around the world are worth learning from Chinese manufacturers in terms of their technological level. "If some companies look very small, but a hundred years or even a hundred years to focus on a certain field of products, high technical level, product competitiveness is very strong, so the product's profit rate is very high, they are the real industry stealth champion. If the enterprise has low labor efficiency and no core competitiveness, it is only strong and small. Then, once the market fluctuates, the enterprises in order to guarantee the sales volume, carry on the vicious competition of the price, the bigger the enterprise, the worse the enterprise's anti risk ability.
In terms of product positioning, Meng Sheng said: "no matter how high and low end products are, we need to meet the individual needs of customers to achieve real profits. Why some enterprises do not make money, because their strategy is not clear, product concepts do not meet the actual needs of users, and lack their unique competitiveness.
There are seven Chinese enterprises in the top 50-100 list of the 2018 global engineering machinery manufacturers published by the China Engineering Machinery magazine, and most of them are specialized equipment manufacturers or main business segments. "The development of these enterprises represents a trend. In the future, the development of China's engineering machinery industry is more mature, the proportion of professional manufacturers will become more and more large, and their development will also promote the further upgrading of the industry."
"On the one hand, there are six American companies in the top 50 list, which are basically large enterprises with a very large size; on the other hand, there are 10 American companies in the top 50-100 list, but they are very limited in the field of subdivision and professional production. These two aspects have very positive reference significance for the transformation and development of Chinese construction machinery enterprises.
