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How to correctly view the recovery of the construction machinery market

Jul 12, 2018

After nearly 5 years of deep adjustment, the construction machinery industry has entered the growth stage since the second half of 2016.

The performance of many companies has increased several times, not only after 5 years of "bitter days" engineering machinery industry, such as a long drought, also made brilliant agricultural machinery and other machinery industry.

However, whether the rapid growth momentum of the construction machinery industry has been sustained over the past year or not will be the focus of the industry.

Overspeed growth

China Industrial newspaper reporters have counted the performance of 9 representative listed companies. From the 2017 half year report they have just released, the main business income of the 9 companies has increased considerably. This is related to the low base in the same period last year, and also related to the strong recovery of the market.

The data show that, in addition to the "ST state" of Xiamen Xiamen Machinery Limited by Share Ltd main business revenue growth of around 10%, the growth of other companies are more than 30%, he helm in the helm of the mountain and river intelligent equipment Limited by Share Ltd increased by up to 110%.

From the main business income, Sany Limited by Share Ltd ranked 19 billion 208 million in the main business revenue topping the list, an increase of 71%. Closely followed by Xugong machinery and ZOOMLION, the growth rate reached 77% and 42% respectively. The three have also become half a billion club big coffee in half a year.

How to correctly view the recovery of the construction machinery market

A correct view on the recovery of the construction machinery market

Guangxi Liugong machinery Limited by Share Ltd, China Long Industrial Holding Co., Ltd., and Anhui joint Limited by Share Ltd are divided into 456 places, with operating income of 5 billion 458 million yuan, 4 billion 533 million yuan, and 4 billion 89 million yuan respectively. Mountain Engineering Machinery Limited by Share Ltd, Xiamen Xiamen Machinery Limited by Share Ltd to the No. seven or eight, the lowest mountain and river intelligence, although increased by 110%, but only 1 billion 770 million yuan, not the same belongs to the Hunan's Sany 1/10, only to accompany the last seat.

In the tide of market economy, profit is the same truth. Reporters combing the performance of 9 listed companies found that China Dragon Holdings Limited nearly 500 million yuan profit is very conspicuous. The company said in its financial report that the consolidated gross margin rose from 24.22% to 27.25%.  Net profit of about 498 million yuan was achieved, an increase of 149.34% over the same period last year. The change in net profit is mainly due to the substantial growth of sales, the improvement of comprehensive gross profit margin and effective control of cost. With the continuous improvement of the economic environment at home and abroad, the construction machinery industry has been revived as a whole. The company's sales in all parts of the country have increased significantly.

From the above indicators, it is easy to see that the first half of 2017 has continued the rapid growth since the second half of last year. Statistics show that in 2017 1~7 months, the national fixed assets investment increased 8.3% year on year, of which infrastructure investment increased to 20.9% higher than the same period, and a new round of infrastructure wave is coming. The person in charge of the China Engineering Machinery Association said that the overseas market also increased obviously, especially the country along the road along the road, which has become an important export market for engineering machinery. The two-way good domestic and foreign markets will bring the construction machinery to the high light again.

In the press view, although this recovery came late, it undoubtedly greatly boosted the confidence of the construction machinery industry. Construction machinery manufacturers have the opportunity to breathe, can have capital and energy to further industrial and product structure adjustment, with a more profound internal work to face the mature Chinese market.

Every manifestation of God

As one of the most influential construction machinery manufacturing enterprises in China's construction machinery industry, the sales of Xugong machinery increased 1 times in the first half of this year, the market share of crawler crane has been greatly increased, and the sales of cranes are the first in the industry. The market share of high level double steel roller, above 12m paving machine and 200 horsepower above ground machine three products has been steadily increased, and the overall market share of the flat ground machine is the first.  Pile machinery continues to accelerate, rotary drilling rig, directional drill two drilling product market share more than 40%, the sanitation equipment sales increased by nearly 60%, comprehensive market share of the top three in the industry, the overall market share of truck crane has reached 56%; the high class fire truck market occupancy is the first in the industry.

In addition, the production of professional road maintenance machinery branch by Xugong machinery, the overall development of asphalt mixing station has doubled, the sales volume of stable soil mixing station has increased by 45%, a series of chassis comprehensive maintenance vehicles have been fully promoted to the market, the sales volume of road maintenance machinery has increased by 71%, and the sales of high altitude operating vehicles have doubled, The market share is second in the industry, and the sales volume of the bridge detection vehicle has increased by 50% year on year. The high altitude operating platform has a half year income of nearly 100 million yuan, and the overall strength in the field of high altitude operating equipment has been first in the forefront of the country; the volume of the tunnel boring machine has increased nearly 2 times, and the development of a series of dark dug and rock drilling platform has made breakthrough progress with the parent public. With the steady growth of shield machines, the development of complete sets of tunnel construction equipment has been at the forefront of China.

It is reported that the main products of ZOOMLION concrete machinery and hoisting machinery continue to lead the industry, and the market share of sanitation scavenges, scavenges, high pressure cleaning cars and dust suppression vehicles is far ahead. Sany mining machinery, concrete machinery, hoisting machinery and pile machinery have increased greatly, and the new business such as military industry, high lift fire truck, intelligent residue car and other new business breakthroughs; deep ploughing the "one road", promoting the transformation of the international marketing system, the steady growth of overseas business, and further strengthening the overdue payment, inventory and cost With management and control, risk awareness and anti risk capability to be strengthened, management and operation are more efficient, healthy and sustainable.

Sany realized sales revenue of concrete machinery in the first half of this year by 6 billion 609 million yuan. Digging machinery sales revenue of 6 billion 905 million yuan, the market share of more than 20%, especially large and medium-sized excavators market share increased rapidly. The products of hoisting machinery and pile machinery and other products continue to stabilize the market position, and the market share has been steadily improved; among them, the market occupancy of car cranes over 100 tons and above 50 tons of caterpillar cranes is in the leading position in the industry.

Oversea Nuggets

The strong performance of overseas markets has become a feature of the first half of the market. The export of Xugong machinery has doubled. According to the customs data, the first half of the first half of the industry is the first in the first half of the first half of the industry, and the overseas market is very impressive in the first half of the year. The export of caterpillar crane, rotary drilling rig, horizontal directional drill and the export of the tower and concrete mixing station for the parent company increased more and more, and the 350 horsepower large mining leveller entered BHP's largest iron ore production area in the world.

In addition, Xugong machinery overseas layout began to enter the harvest period. XCT doubled Brazil's income in the first half of the year, took a lot of large orders in the South American eight countries, and reached a cooperative agreement with big customers such as vale valley. The road roller exported to the United States in the United States, started the planning and layout of the construction of the KD factory in the United States. .

Liugong in 2017, loaders, excavators, rollers, graders and other product line export market share further improved. The promotion of new products in the international market, including the use of the American ConExpo exhibition, the Russian CTT exhibition, and other large-scale exhibitions, display and promote new products, enhance competitiveness, brand image and customer attraction. The new generation of loaders, excavators and other products have been introduced to the market, and have begun to gain customer recognition in Western Europe, North America and other markets. In the first half of this year, business in India continued to grow rapidly, and more products were imported in India, providing more product portfolios for India customers.

Sany's international business has been steadily advancing, achieving international sales revenue of 5 billion 799 million yuan, an increase of 25.9% over the same period last year. The quality of overseas major regions has been continuously improved, and India, Europe, the Middle East and the Asia Pacific region have achieved rapid growth. The company resolutely promoted the internationalization and deep ploughing of the "one road area", and the overall industrial layout and the area "along the road" area were in high degree of anastomosis. We should promote the transformation of international marketing system, adjust overseas sales institutions and responsible areas, and enhance their responsiveness and service capabilities to overseas markets.

In fact, benefited from the economic growth of the major global economies and the stability of commodity prices in the first half of 2017, the international engineering machinery market also grew better. In particular, the growth of the construction machinery market of emerging economies was 20%, driven by this, and the export of China's engineering machinery increased rapidly in the first half of the year.

Risk prevention

The engineering machinery industry is directly related to the macro economy. At present, although the domestic economy is showing signs of warming, there are still uncertainties. The transformation of the old and new energy in the economic recovery is still being cultivated and needs time to accumulate. In addition, under the situation of domestic economic transformation and upgrading and the complicated economic situation abroad, the domestic economic growth rate still has the risk of slowing down. In addition, since the recovery of the industry in the second half of last year, the market base has gradually increased, and it will also increase the risk of slower demand growth.

From the meso level, the price changes of raw materials needed in the production of construction machinery will directly affect the level of profitability. Prices of steel and other raw materials have risen sharply this year, leading to a further rise in manufacturing costs. In addition, the cost of labor has increased year by year, and costs and expenses have also been increased. If the cost can not be effectively controlled, the gross profit margin and profit margin will be reduced.

In addition, the uncertain factors of the world economy are still more, and the "black swan" events will emerge in endlessly. These factors will directly or indirectly affect the development of the engineering machinery industry. In particular, in the process of increasing industry concentration, some enterprises must be eliminated. In China and the world market, where local brands and foreign brands compete, the remaining brands will not be too much.

China Construction Machinery Industry Association also reminds us that the more the industry is at its peak, the more attention should be paid to risk prevention in order to achieve long-term development. In particular, the problem of excess capacity in the industry still exists.

Future date

The strong recovery of the construction machinery industry for 5 years is mainly due to the recovery of the global economy. In the first half of this year, the world economy maintained a more obvious recovery situation. The economic growth of the major economies was higher than the 2016 level, in which the economy of the United States and the euro area grew steadily, the emerging economies in Asia maintained rapid growth, the economic growth of the Russian and Latin American economies was negatively positive, and the political factors of the Middle East and North Africa were affected by the political factors. The speed of economic growth has declined. In the first half of 2017, a number of "one - Road" project started construction, and began to increase the momentum of world economic growth.

In the first half of this year, China's GDP grew by 6.9% over the same period last year, and its growth rate increased by 0.2 percentage points over the same period last year. In 2017 1~6 fixed assets investment (excluding farmers) of 280605 billion yuan, an increase of 8.6% over the same period last year. With the improvement of the macroeconomic environment, the construction machinery industry has entered a rapid growth stage since the second half of 2016 after nearly 5 years of deep adjustment.

In particular, the impact of multiple factors, such as China's overall macroeconomic growth, the acceleration of fixed assets investment, the reduction of second-hand equipment, and the increase of the replacement demand for old engineering machinery and equipment, has witnessed rapid growth in the domestic construction machinery market in 2017, such as loaders, excavators, rollers, levelers, bulldozers, cranes, forklifts, etc. Obviously, the start-up time of construction machinery and equipment has also increased.

Looking to the future, China is in the key period of the reform and development, and some of the basic construction services to the production are basically completed, but the infrastructure construction for the service of life is still not quite a lot. This also provides an imaginary space for the future of the construction machinery. In addition, huge space in overseas markets and upgrading of environmental protection and update scrap also provide development opportunities for the development of the industry.

Therefore, although the risk remains, it should be seen that after more than 5 years of adjustment and adaptation, China's engineering machinery has already had the attitude and ability to face the crisis, and they will have a new and greater development in the years to come. We firmly believe in this.