Recently, the fifteenth world brand conference and China's 500 most valuable brand conference were held in Beijing. The world brand laboratory (WorldBrandLab) released the analysis report of China's 500 most valuable brand in 2018. In the annual report based on financial data, brand strength and consumer behavior analysis, Xugong ranked 66 in 60 billion 218 million yuan, and it was the top of the list for fifth consecutive years. At the same time, we also noticed that Lavo ranked 73 in the brand value of 58 billion 195 million yuan again, and the Shandong workers were ranked 180th in the brand value of 28 billion 56 million yuan.
First of all, I am proud of the good achievements of China's construction machinery enterprises in the list of the list. At the same time, many friends also ask, "is this the top ranking of the world's top 500?" "How did you not see the names of those giants abroad?" It seems that, with the development of China's economy, the increasing strength of national strength and enterprise strength, various types of selection, a variety of lists have frequently entered our daily life, attracting our eyes. For many awards and many awards, if they are not deliberately understood, sometimes they are really stupid.
Of course, there are countless selection activities in the world, but today, please follow the Huicong small editor, let us first recognize the previous life of the "four list" related to the engineering machinery industry.
World brand conference and China's 500 most valuable brand
The first thing we have to say is "China's 500 most valuable brand" which has recently been heated by the industry, which should be called the world brand conference and China's 500 most valuable brand, sponsored by the world brand laboratory (WorldBrandLab), which is the Nobel prize winner and American Goren. Robert Mondale, Professor of Biya University, is chairman of RobertMundell.
It is understood that the world brand laboratory (WorldBrandLab) is an international and professional brand research institution, with headquarters in New York, United States, with the 1999 Nobel Economics Prize winner, the "father of the euro", and the president of the Columbia University, Robert Mondale (RobertMundell), which is fully affiliated with the global leader. First, the strategy consulting firms world entrepreneurs group (iceo.com), experts and consultants from the Harvard University, the Yale University, Massachusetts Institute of Technology, Stanford University, the Stanford University, the Stanford University, the University of Oxford, and other top universities, has become an important basis for the evaluation of intangible assets in many enterprises and in the process of purchase. .
From the above resume, we can see that the "gene" of the world brand laboratory is very powerful and professional. In reality, the world brand laboratory is recognized as one of the world's three largest brand value evaluation institutions. Its brand report is an important reflection of famous companies, media and academic organizations, such as CCTV, ICBC, Shanghai stock exchange, the International Accounting Association and other famous companies, and other famous companies, such as the ICBC, the Shanghai stock exchange, the International Accounting Association, and so on. The index of the status of the brand competition.
The list of China's 500 most valuable brands, published by each world brand conference, is based on financial analysis, consumer behavior analysis and brand strength analysis to make the list of the highest brands of Chinese enterprises. We know that in this year's list of China's 500 most valuable brands, Xugong ranks 66, and Rano ranks 73, while Shandong is 180th.
Engineering machinery industry
In addition, the author reviewed the list in recent years, and after a rigorous and scientific assessment, Xugong, ZOOMLION, Yuchai, 31, Weicai power, ryvo, Shandong labor, Shaanxi steam, China heavy steam, Liugong, mountain and other engineering machinery enterprises have been selected "China's 500 most valuable brand", It also highlights its excellent brand quality and extraordinary enterprise strength.
Chinese brand value evaluation information (two)
The activity is guided by the State Administration of market supervision and management. It is jointly organized by the China Brand Construction Promotion Association, the economic daily, the China International Trade Promotion Association and the China Asset Assessment Association. It is understood that China brand value evaluation and release activities began in 2013, this year, in 2018, China's brand value evaluation and release activities have been the sixth, and the activities also vigorously promote the development of Chinese brand.
Specifically, Chinese brand value information is published according to the categories of brand, product brand, independent innovation brand, Chinese old brand brand, regional brand and other categories. It is mainly oriented to China's industrial advantages, higher proportion of GDP, better brand construction base, and mature brand evaluation conditions. Related industries, scientific, open and comprehensive display of the overall development trend of Chinese brands and achievements in the past year.
In retrospect of the previous information, I remember that in 2014, in China's brand value evaluation information, Guangxi Liugong was ranked sixth in the selected machinery and equipment industry with the brand value of 4 billion 319 million yuan, and in 2015 China brand value evaluation information, the Weichai Power was awarded the first name of the mechanical equipment industry with the brand value of 20 billion 108 million yuan. . In recent years, China's mid car, Weichai Power, Hengli hydraulic, Sany, Guangxi Liugong and other industries have been selected for the list.
To deepen our understanding, we can extend the following information. The ChinaCouncilforBrandDevelopment (CCBD) is from the People's Republic of China Ministry of finance, the Ministry of industry and information technology of People's Republic of China, the State Administration of quality supervision, inspection and quarantine and China Central power for the promotion of international trade. Jointly sponsored by the five units of the Taiwan TV station and approved by the State Council, the Ministry of Civil Affairs approved the establishment of the only national social organization engaged in brand building.
Three) list of top 50 global construction machinery manufacturers (YellowTable)
Finally, it is the most relevant list of the engineering machinery industry, that is, the top 50 list of the global engineering machinery manufacturers, which are evaluated and ordered in the global engineering machinery industry, and the influence in the industry should be the largest.
The list is awarded annually by the world's leading engineering machinery information provider, KHL group, InternationalConstruction, of course, and of course there are many subdivisions of the list, such as the recent hottest field of self-propelled high altitude operations. It is understood that the British KHL group was founded in 1989, is the world's leading international construction and British manufacturing industry information publisher. As a dynamic global information company, KHL media services include many professional publications in the industry.
After the annual global engineering machinery manufacturer's top 50 list (YellowTable), people inside and outside the industry can be ranked according to the annual list, roughly knowing the size of the company's achievements in the past year. For China's construction machinery enterprises, this list is more representative. From the last few years to the names of Chinese enterprises in the top ten in recent years, Chinese enterprises on the list have been increasing. It can also be seen that after years of accumulation and development, the strength of China's construction machinery industry cluster is expanding, and the brand value of the enterprise is increasingly strengthened.
In terms of specific enterprises, companies such as Xugong, 31, Zhonglian, Liugong, long Gong, Shan Hui, Xiamen, Shan River intelligent, Lei Wei and other enterprises have all entered the list. All these mean that domestic engineering machinery enterprises are gradually moving towards the center of the world stage, which means that we are moving from the manufacturing power to the manufacturing power.
"Fortune" world top 500 list (four)
The last list we want to talk about is also the list that most people are familiar with. Compared with the above three list, the ranking of the top 500 of the list is the true comprehensive strength of an enterprise valued. Fortune 500 has always been the most famous and authoritative list of big companies in the world. It is published every year by Fortune magazine.
First of all, let's popularize its history. Fortune magazine has a long history of selecting the top 500 in the world. The ranking of American enterprises with sales revenue as the main standard has lasted for nearly 50 years. The ranking of the top 500 enterprises in the world has lasted for nearly 15 years, and the world ranking of the top 500 in the world has begun in 1995. In 1992, among the 500 world service enterprises published by fortune, the Bank of China and the China National Chemicals Import and Export Corporation became the first Chinese enterprises to enter the top 500 of the world.
It is in this list that we often see the names of the world giants in the top ten ranks, like WAL-MART and Shell oil. Of course, the name of the construction machinery enterprises has always been ranked not on the front, with Caterpillar as an example, it is the global engineering machinery field of the hegemony, but in the list of the world's top 500, its ranking is not very close, in more than one hundred positions. I hope that one day, we can see the name of a Chinese construction machinery company in front of the list. That is really the pride and pride of Chinese construction machinery.
Well, now to understand this "four list" of the previous life, let us again congratulate Xugong, Lavo, Shandong listed in this year's "China's 500 most valuable brand" list. At the same time, we also hope that China's construction machinery enterprises will be able to enter the list more, and one day, we can read the name of Chinese engineering machinery enterprises from the top ten of the world's top 500. Let us pursue this honor together.
