China's high-altitude vehicle market has grown rapidly in recent years, and the sales volume of high-altitude vehicles has reached about 45%, which is undoubtedly the highest growing sub-industry in the construction machinery industry.
The entry of new leasers and the increase in the purchase of old leasers will drive the growth of domestic high-altitude vehicles to increase linearly. At the end of 2018, the market size of China's high-altitude vehicle industry was about 5.6 billion yuan. At the end of 2019, domestic high-altitude car rental sales reached about 9.2 billion, an increase of 42.9% year-on-year. It is expected to reach 11.5 billion yuan in 2020.
From last year to this year, the functions of foreign-funded brand products represented by Gini, Jerger and Haroto are more based on the application of Internet-based intelligent technology in high-altitude vehicle products. Obviously, foreign brands have gone faster in technology, and domestic brands have spared no effort to catch up.
As the industry develops in depth, the diversification of high-altitude vehicle products has become a trend. In addition to the increase in the size of arm-type high-altitude vehicles, the trend of shear forklifts from 10 meters and 12 meters to both ends is also more obvious, and differentiated products such as off-road high-altitude vehicles, spider vehicles, and insulated vehicles for electricity are also coming more.
Now there are too many scissor-type high-altitude vehicles, and the price has dropped sharply. If you purchase again, you plan to buy a 6-meter car / 4m car / forklift / spider car / ... This may be more common this year. Idea. Unlike the difficulty of producing differentiated products that meet specific customer needs, it is relatively easy and simple for the leaser to purchase certain equipment, as long as there is money!
For high-altitude car leasing companies, the core of leasing companies' business differentiation lies in the choice of products and product combinations, customer categories, business development methods, etc. The choice and operation are based on the understanding of products, target customer groups, and the overall market Degree and whether it can maximize its competitive advantage.
Another major feature of this period is "marketing", which refers to the innovation of brands in marketing capabilities.
In the first half of this year, there should be many high-altitude car rental companies have participated in different forms of market and industry seminars organized by industry associations. In the past, there were too many conferences in this industry. There was an industry with a rental income of only more than 3 billion. There are 5 or 6 related conference industries every year; .
Unlike the loader and excavator markets where the customer base is still large and highly dispersed, the aerial work platform has a small number of customers and a high degree of concentration. Therefore, if the leaser needs to gain more market share, it needs to be in operation and marketing. Differentiated efforts will be made to meet the needs and discover the needs simultaneously, and companies that do both well will quickly gain more market share.
