Recently, AWP "aerial work platform" invited senior executives of five Chinese aerial work machinery manufacturers to discuss electrification, internationalization, technological innovation, future industrial pattern and market prospects.
Drive development with market demand and accelerate the layout of internationalization and electrification
Throughout the development of construction machinery industry at home and abroad, the new driving force of industry growth will come from the subdivided product fields including aerial work platform. In recent years, with the gradual increase of leasing penetration in the construction industry, the market demand for aerial work platforms continues to expand. By the end of 2021, the domestic market will have about 350000 units, and the Chinese market will exceed 1 million units in 2025, which has become an industry consensus. At that time, the domestic aerial work equipment leasing market will exceed 40 billion yuan. In the next five years, the domestic market will still be an incremental market.
Internationalization is the second spring of China's aerial work platform industry. Temporary heavy machinery has always unswervingly promoted the internationalization strategy. In 2022, temporary heavy machinery will accelerate the global layout. At present, we are stepping up the planning and construction of Mexican factories, and accelerating the international layout by setting up branches in Europe or integrating overseas resources; Based on the continuous growth of the domestic market and accelerating the expansion of the global market, the temporary heavy machinery aims to become the top three in the global aerial work platform industry.
Adhering to the "Two Musts" - the product design concept that must be market-oriented and combined with users, temporary heavy machinery will create greater value for customers with products that meet the requirements of customers and working conditions.
Focusing on market demand driving product innovation, temporary heavy machinery has gained high recognition from the market. At present, the shear fork products of temporary heavy machinery rank first in China; In 2022, the boom products of temporary heavy machinery will be fully developed. At the same time, it will focus on cultivating and promoting the market of vehicle mounted aerial work platform, obstacle removal vehicle and telescopic boom fork loading, so as to further consolidate the leading position of temporary heavy machinery in the domestic market.
In addition to products, temporary heavy machinery also continued to increase investment in services. In 2022, on the basis of customer service centers in Guangzhou, Kunshan and Jinan, temporary heavy machinery will continue to build high-speed machinery service guarantee centers to provide customers with faster and more timely services around the clock.
In 2022, facing the unbalanced development of the domestic leasing market, from the marketing side, temporary heavy machinery started the "spark plan" to vigorously support the development of regional small and medium-sized lessors and boost the sustainable and healthy growth of the industry while meeting the incremental needs of head leasing enterprises.
From the product and technology side, the electric wave of aerial work platform will come more rapidly; At present, the aerial work platform below 40 meters of temporary heavy machine has been fully electrified, and the power of shear fork products has been gradually upgraded from lead-acid battery to lithium battery. In addition, combined with the pain points of the lessee, the product lightweight design will also be the focus of the next step.
In the future, temporary heavy machinery will build an industrial ecology of accelerated integration, symbiosis and win-win with the upstream and downstream of the industrial chain.
Acme, symbiosis, leading industrial development
In China, there is still room to expand the application market and application scenarios of aerial work machinery. First, from developed coastal areas to the West and North, and from first tier and provincial cities to second and third tier cities, there is room for market demand to sink, which needs to be excavated and cultivated; Secondly, the leaseholders actively develop new scenes, which will continue to promote the development of aerial work platform industry; In addition, the introduction of relevant policies and regulations will benefit the development of aerial work platform market to a certain extent; Finally, combined with the needs of different industries, the application of scene high-altitude operation extending to the operation end will continue to land, so as to truly realize that machines replace people. Therefore, the domestic market will continue to maintain a certain growth in the next few years.
In the domestic market, Chinese brands are rising strongly, and the "network effect" in equipment ownership, brand influence and post market is becoming more and more obvious. The trend of becoming the mainstream is irreversible.
In the international market, China's construction machinery, especially aerial work machinery, has fully possessed global competitiveness and has gradually been recognized and accepted by overseas customers; In the future, relying on intelligent manufacturing, it is only a matter of time for Chinese brands to seize overseas market opportunities and leverage the global market pattern and become the mainstream of the international market.
The competition among manufacturing enterprises will eventually be a competition of comprehensive strength. The success or failure of the enterprise in the future depends on the continuous investment in product production, manufacturing and R & D. at the same time, the comprehensive strength in service, marketing, brand, finance and other aspects is indispensable. In the next three years, the echelon of China's machinery industry is expected to be gradually clear.
Zoomlion intelligent high-tech machinery always focuses on Four extremes, adheres to independent innovation and leads industrial development. At the supply chain end, on the basis of quality, efficiency and cost, suppliers should be based on the present and face the future; Host enterprises increasingly need partners who can actively think, innovate and coexist for a long time. At the same time, with the development and growth of the industry, the customization ability and overseas layout of suppliers will also become an important consideration.
Adhere to innovation driven and enhance user value with differentiated products
Products come from customer needs, which come from application scenarios and are subject to technological development. As a proprietary equipment, aerial work platform is safer, more efficient and easier to manage and maintain, which are the core demands of the demander; The intellectualization, electrification and networking will greatly meet this demand. With the improvement of China's market penetration, more and more application scenarios will also promote the emergence and popularization of differentiated equipment.
Xingbang intelligence has always been a product driven enterprise and has made great investment in intelligent technology research and development. In May 2021, Xingbang intelligent launched HV function and gesture control function at Changsha International Construction Machinery Exhibition, all to simplify operation
Threshold and efforts to improve safety. Xingbang intelligence is studying unmanned operation technology, so as to completely replace manual operation in some special scenes and realize disruptive innovation in safety and efficiency. Driven by the global strategy of "carbon peak and carbon neutralization", electrification is also an important direction. Xingbang intelligent has realized the electrification of all products and provided customers with excellent economic and environment-friendly products.
At the same time, Xingbang intelligence has also made great efforts to deploy control system, lease management software and interconnection, and has made important progress. In the future, Xingbang intelligence will provide customers with excellent products and services covering the whole life cycle.
After these years of rapid growth, the R & D and innovation ability of Chinese aerial work equipment manufacturers has become stronger and stronger, and the gap between quality and foreign brands has become smaller and smaller. Lessors have accepted and trusted Chinese brands. Chinese brands have occupied a dominant position in the domestic market and have a firm foothold in the international mainstream market.
As one of the earliest professional manufacturers to enter the industry in China, Xingbang intelligence has focused on the industry in the development process of more than ten years. With excellent product quality and service, the market reputation has been recognized by customers and the brand popularity has been steadily improved. It has become a landmark brand in the industry and successfully ranked among the top ten manufacturers of self-propelled aerial work platforms in the world. In the future, Xingbang intelligence will continue to adhere to innovation driven, improve product competitiveness and create greater value for users at home and abroad.
Smart manufacturing leads to a green future
In recent years, China's aerial work platform industry has achieved rapid development, and the total number of lessors has exceeded 1000, reaching a new high. At the same time, with the entry of traditional construction machinery giants, the manufacturer echelon level is becoming more and more obvious.
At present, the industry has extended from price war and quality war to service war and brand war. Manufacturers should seize greater markets and opportunities, deepen their own service level, improve brand influence, and develop and create more products leading the development of the industry.
We have been vigorously practicing the green and sustainable development strategy, developing a series of electric products and differentiated products, and further horizontally expanding the core competitiveness of lessors to meet the development of the times.
In 2022, we will continue to deepen the electrification strategy, create more different products, and try our best to fit the global green development environment, increase overseas market development and release the dividends of the times of electric products.
In the international market, we will rely on the future factory of intelligent manufacturing, take the modular design electric arm series as the core, give full play to the unique advantages of global modular design arm series manufacturers, and further strengthen the market leading position.
In the future, we will continue to focus on the level of intelligent manufacturing technology and strive to reach the international leading level. At the same time, we will continue to improve our product R & D capabilities, develop more green and new energy products, and practice the sustainable development strategy. Create a green future and lead it through wisdom.
Lead China's aerial work platform industry to the top
In recent years, aerial work platform has been widely used in many fields because of its advantages such as safety, economy and efficiency, and the market cognition is becoming more and more common. At present, China's aerial work platform market has nearly 400000 units, which has become the second largest market in the world.
In the future, with the further expansion and extension of application fields and market segments, and the penetration from mature markets and central cities in the east coast to the central, Western and third and fourth tier markets, China's aerial work platform industry still has great development potential and will maintain a rapid growth trend in the medium and long term.
With the rapid development of the industry, the major manufacturers in the industry continue to increase resource investment, continuously improve production capacity, compete for the first place and seize the share. The market competition is further intensified, which will accelerate the reshuffle and pattern reconstruction of the industry.
In the face of the new situation, new pattern and new challenges of industrial development, XCMG's aerial work platform will adhere to the innovation drive, integrate global resources, plant fertile soil for innovation, create extreme products and build core competitive advantages based on the listing of a new generation of "Lingyun" K series products; Deepen management and promote comprehensive upgrading of production capacity; Continue to cultivate deeply and consolidate the leading position in the market; Professional focus, strong build the first service brand, strong seize the industrial highland, and lead China's aerial work platform industry to the peak of the world with its ceaseless vitality, inexhaustible power and the strength of leading the industry.
